Comic book cosmetics are definitely on the rise. The M.A.C. line of Wonder Woman makeup a few years back was a sellout, and Sephora’s Hello Kitty is still going strong; of course, there was also Spider-Man nail polish and so on.
M.A.C. is following up with a line inspired by Archie Comics. While the PR hasn’t revealed any shades we’d expect the Archie’s Girls line to include bold reds and greens. And to launch the line, Archie’s Dan Parent will be at the San Diego M.A.C. store on Fifth, signing and drawing.
You can also schedule an appointment at the store for a “Comic Con-inspired makeup look.” For us that would be chapped lips and dark circles, but that’s why God invented Studio Fix.
Parent’s hours at the store:
Wednesday, July 11th (2:00pm – 5:00pm)
Thursday, July 12th (11:00am – 12:00pm, 6:00pm – 8:00pm)
If you’re not on site, text “Betty” or “Veronica” to 898622 to answer the age-old rivalry. Whoever voted for the winning side will be the first to hear when the collection goes onsale online.
The Archie’s Girls line is due in stores in spring 2013.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.