ICv2 updates the sales of the 300 DVD, which topped both the sales and rental charts.
The 300 DVD sold over seven million units during its first week of release, seven times more than the cop comedy Hot Fuzz, which came in second during its debut week. 300 also topped the HD DVD and Blu-Ray sales charts with the Blu-Ray outselling the HD DVD disk by two-to-one. On the rental side 300 earned $11.9 million dwarfing Hot Fuzz’s second best total of $6.4 million.
The dvd release also impacted the sales of the graphic novel, which went from #90 to #19 on BookScan within four days of the release of the DVD.