Over the holidays we kept referring to that day in the late ’90s when everyone got a modem* for Christmas, and the next day you could barely get AOL on dial-up because it was so busy as everyone tried out their new toy. That was what we predicted for Boxing Day as far as tablets go. And sure enough, ownership has doubled over the last month, to the tune of 1 in 3 Americans now owning some kind of tablet.
The Pew Internet and American Life Project today released a “mini-report” on the adoption of tablets and e-readers that found the number of Americans owning tablets and e-readers nearly doubled over the holidays. The bottom line numbers represent phenomenal growth in consumer device adoption: from mid-December 2011 to early January 2012, the number of Americans owning a tablet computer rose to 19% from 10%, and the growth in e-book readers jumped an identical amount, to 19% from 10%. Overall, the number of Americans owning either one of these devices jumped from 18% to 29%, meaning that nearly 1 in 3 Americans now owns a device.
* An external electronic device used for connecting a computer to a network via telephone line.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.