In yesterday’s comments on the Mike Dawson Mid-career assessment, retailer Brian Hibbs stepped in with some comments, including this one
Heidi: I’d argue that the sales charts show that it’s the prevalent* one? Exceedingly few OGNs succeed, and the field is littered with ones that failed.
This is a battle between Brian and I as old and busted as Batman vs The Joker. Brian thinks OGNS are useless from a sales viewpoint as far as the DM goes, and I think they are a magnificent channel for comics and sales. In fact, a few months ago out schism led to a rather spirited debate in this post: Retailer roundtable: Are graphic novels a “sh*tty* business model?
The upshot of that one was that comics retailers still sell more periodicals and collections of periodicals. Fair enough. But being snotty, I decided to take a look at the Amazon bestsellers charts for comics and GNs, a rolling average snapshot that reflects sales very definitely outside the DM. I have this on a feed and I check it every night, so I’m pretty familiar with the books that have been doing week for the last few months (Saga, Walking Dead). Today’s is quite different, but let’s take a look any way. I’ve highlighted the OGNs on the list (quirks in format are from how I copied the list.)
1. Guardians of the Galaxy by Abnett & L…
2.The Walking Dead Volume 21: All Out W… by Robert Kirkman
3.Batman Eternal (2014- ) #1by James T. Tynion IV
4. Persepolis: The Story of a Childhood by Marjane Satrapi
5. Seconds: A Graphic Novelby Bryan Lee O’Malley
6. Star Wars: Jedi Academy, Return of th…by Jeffrey Brown
7. Guardians of the Galaxy, Vol. 1: Lega…by Dan Abnett
8. Guardians of the Galaxy Volume 1: Cos…by Brian Michael Bendis
9. Goodnight Darth Vader by Jeffrey Brown
10. Saga, Vol. 1 by Brian K. Vaughan
11. Maus I: A Survivor’s Tale: My Father…by Art Spiegelman
12. Can’t We Talk about Something More Pl…by Roz Chast
13. Hyperbole and a Half: Unfortunate Sit…by Allie Brosh
14. Saga, Vol. 3 by Brian K. Vaughan
15. The Hitchhiker’s Guide to the Galaxyby Douglas Adams (??)
16. Avatar: The Last Airbender – The Rif… by Gene Luen Yang
17. Saga, Vol. 2 by Brian K. Vaughan
18. The Legend of Zelda: Hyrule Historia by Akira Himekawa
19. The Amazing Spider-Man (Marvel: Spide…by Frank Berrios
20. Thanos: The Infinity Revelationby Jim Starlin
Setting aside the ringers on the list (Hitchhikers Guide and Hyrule Hysteria ) eight out of the eighteen titles are OGNs. I suppose you could call that Spider-man Little Golden Book an OGN, but I won’t.
Even setting aside the perennials (Maus and Persepolis) there are still 6 recent works on the list. Roz Chast’s book has been a regular bestseller since it came out, and Hyperbole and a Half has been a monster seller. (That’s a hybrid work, admittedly.) I expect to see Bryan Lee O’Malleys Seconds on the list for quite a while. The big winner is Jeffrey Brown, who can’t miss with Star Wars, it seems.
Anyway what does that prove? These could be the exceptional few that Hibbs mentioned, or the top of the iceberg. Anyway, throwing it out there.
The other big news on the list is…Guardians of the Galaxy! In all the deserved attention to Jim Starlin and Bill Mantlo, it has barely been mentioned that the actual line-up of the GotG that the movie was based on was the version by Dan Abnett and Andy Lanning, a writing team now broken up but still a potent best seller. Their first collection is at #81 in the top 100 books, so it’s probably selling briskly.
It’s pretty unusual when a comic book based movie comes out to see comics collections sell this well when there isn’t a direct connection with the source material. I don’t know how long it will last (guessing a few weeks) but I hope it gives some of the authors a nice boost.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.