Despite worries, RED held its own against the Jackass onslaught this weekend at the box office. The Summit Pictures film — loosely based on the Warren Ellis/Cully Hamner comic of the same name, came in a solid second and appears to have had wide appeal:
Meanwhile, Summit Entertainment was aiming for audiences more likely to break hips than ribs with the Helen Mirren—starring elderly actioner Red. So what if nearly 60 percent of its audience was over 35? The DC cult comic adaptation proved that a fresh idea, well-executed, can be a lively dancer: Box office actually increased markedly from Friday night ($7.3 mil) to Saturday ($9.2 mil), a sign that even if it won’t play as long as its relatively hoary stars — median age: 59 — Red likely has a long life ahead of it in theaters.
We’d heard back at Comic-Con in July that RED had been tracking well, so this comes as no surprise — especially given its extremely veteran and likable cast – Bruce Willis, Helen Mirren, Morgan Freeman.
Warren Ellis was quietly pleased, although ill:
I am sick with the Komodo Dragon Hantavirus, but I am at peace.