Bongo is the successful comics publishing company that nobody knows about. Although it will celebrate its 17th anniversary this year, and has mastered the periodical-to-trade business model, and has been happily plugging along publishing essentially creator-driven comics for all that time….no one in the comics industry EVER talks about Bongo. Sure, publishing Simpsons comics seems like a no-brainer…but do you think the books would have lasted this long as a licensed title at DC or Marvel?
Well, now there have been some changes. And some new branding. It has a new logo to start with —three’s a trend! And long-time art director Nathan Kane has been promoted to Creative Director, replacing Bill Morrison, who, we’re told, has joined Simpsons creator (and Bongo owner) Matt Groening to work on new projects.
They’ve also released a 16-page insert for retailers to explain where the company is and where it’s going.
Bongo’s titles include:
SERGIO ARAGONES FUNNIES
BONGO ONE-SHOT WONDERS
TREEHOUSE OF HORROR
SIMPSONS SUPER SPECTACULAR
and distributes SPONGEBOB COMICS. With SERGIO ARAGONES FUNNIES, Bongo has gone back to publishing creator-owned comics…and they deserve lots of props for that.
Although long the silent star of the comics biz, we suspect you might just be hearing more about Bongo in the near future. If nothing else, when successful comics company are discussed—one with worldwide distribution models and a highly successful trade publishing program—Bongo should definitely be included.
Here’s the retailer marketing insert in total:
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.