So yeah, watching comics twitter react to Marvel’s marketing thoughts over the last few days was like being on a hill and watching a tsunami arrive, and then the water broke in new waves and pools and oh my god. I’ll have more to say about all of this after I write about MoCCA, but for now really the only thing you must read is G. Willow Wilson’s So About That Whole Thing. (Wilson is the writer of Ms Marvel, in case you don’t know.) She covers it all. In the end she points out that the biggest aspect of sales right now is the rise of YA comics which is 1100% true. I’ll just quote this:
2. Diversity as a form of performative guilt doesn’t work. Let’s scrap the word diversity entirely and replace it with authenticity and realism. This is not a new world. This is *the world.*
I agree (along with many) that “diversity” has become a code word for a lot of things that it wasn’t meant to be. Like many well meaning words, it is now both a crutch and a red flag. I was going to call this post “diversity-gate” but realized I don’t want to have a hand in releasing that into the world as a headline.
We all need to stop waving red flags. Or white flags. Just try to live in the world and realize that the moving parts may be beneath the surface and hopelessly interconnected.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.