While the timing, abutting yesterday’s Wizard announcements, would seem to be connected, there’s no mention of Gareb Shamus in today’s news of $1.5 million in capital being raised for GeekChicDaily. Shamus launched the daily newsletter last year along with Peter Levin and $1 million in seed money from producer Peter Guber.
Investors include producer Joe Roth, Legendary Pictures (which is developing its own graphic novel line), Allen DeBevoise, CEO of video games animation distributor Machinima.com, and Clear Channel head of media Robert Pittman, who co-founded the online newsletters DailyCandy and Thrillist and former Legendary digital president Kathy Vrabeck.
What are they getting for their money? A petite one-story-a-day newsletter which, to be fair, looks sleek and is usually well-written. But from this base of 150K subscribers they hope to use the money to “launch a marketing campaign, expand ad sales staff and increase video production and mobile applications.” according to the LA Times. They might even roll out regional editions.
“There’s a big desire from our readership to better understand what events are happening locally but still get national content,” he said. Such a move would also position GeekChic to gain new advertisers aiming for a geographically targeted consumer base.
Let’s see, 150,000 subscribers, $1 million investment — that’s $6.66 per subscriber. Good deal…or a GREAT deal?