This quote from Robert Kirkman has been making the rounds, but it’s well worth circulating some more: as digital WALKING DEAD sales rise, print stays level. Is this only applicable to media phenomenon THE WALKING DEAD? Like Kirkman, we’ve seen evidence that it is not.
I don’t really know the hard numbers off the top of my head, but I know when it started at comiXology, we were doing 5% and as we’ve continued to work with comiXology and branched out into other digital platforms, we’ve seen digital sales go from 5% of print sales to we’re getting close to 25 to 30% of print sales. The digital market is jumping and rising and growing exponentially while the print market continues to grow. I can say that I’ve seen that on all of my other books too, books like “Invincible.” The digital market continues to double over time, while the print market is completely unaffected. While I will say that there’s a lot of retailers out there and people who are hardcore fans of print comics that see digital as a threat, I can say that I’ve seen no end of evidence that that’s not the case at all, that we’re seeing a growing digital audience coinciding with a growing print audience and the two seem to be feeding off of each other in a way that seems to bring more sales to both, which is a really exciting and uplifting thing to see for the industry as a whole.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.