Graphic Policy: Facebook Fandom Spotlight: The Comic Company Employees!

By Brett Schenker

[Editor’s note: I’ll be continuing to spotlight the Facebook demographic information being posted at Graphic Policy. This week, Brett Schenker takes a look at the demographics of comic book company employees.]

It’s Monday, which means it’s a new edition of Facebook Fandom Spotlight, where I break down the demographics of a particular group of fans. For this week I attempt to figure out who exactly is creating and delivering us out comic books. That’s right, I attempt to break down those employed in the comic book industry. We’ll compare this group to the greater comic fandom.

About a year ago, Marvel was looking to hire a new digital director. I felt I was qualified and applied by sending in my resume, but also running Facebook ads targeting Marvel employees. I went with that function including about a dozen companies I could find in the industry. This includes Marvel, DC, some shops and Diamond. It’s a very small sample, mostly made up of those who have marked themselves as employees of Marvel and DC.

Facebook Population: Over 2,220 in the United States

Spanish speakers account for now 240 individuals, 10.81% in the United States that’s about 3% lower than the general comic fandom.

Gender and Age

When it comes to gender and employment in the comic industry, we find a starker split between the breakdown between men and women when compared to general comic fandom. Men accounted for 69.37% compared to 58.62% and women account for 30.63% compared to  39.66%. This report is skewed as companies that have a good mix of men and women like IDW and BOOM!/Archaia aren’t included, nor are independent creators. Still, this shows a pretty wide gap.

Continued here…


  1. Joe Illidge says:

    I notice the subject of race was excluded from this otherwise informative breakdown. Why?

  2. @Joe unfortunately I’m unable to break it down to include that (or at least haven’t figured out how yet).

  3. Dan Ahn says:

    Why don’t you also break down a pie chart of the employees’ political identifications?

  4. @Dan, that also is difficult because the system is set up for inclusion of terms and not exclusion on “likes” like that. There is another way to go about that I might try, but won’t be as good.

  5. Tommy Raiko says:

    I enjoy number-crunching as much as the next guy, but this really strikes me as a a great example of what’s-the-point?

    I mean, is there really any actual insight that we’re supposed to draw from all this?

    Because, honestly, the main thing I take away from all this work is that Facebook seems to be a spectacularly bad data source for getting at an actual, useful, insightful picture of comics industry employees.

    Is there any more to this than that?

  6. Glenn Simpson says:

    Is there any particular use for information about comics industry employees that is so important that it requires more detail and accuracy than this?

  7. Joe Illidge says:

    Employee statistics are significant for a variety of reasons. The comics industry is no exception.

  8. Heidi MacDonald says:

    Jeebus, you people are going to like tomorrow’s post.

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