By Brett Schenker
[Editor’s note: I’ll be continuing to spotlight the Facebook demographic information being posted at Graphic Policy. This week, Brett Schenker takes a look at the demographics of comic book company employees.]
It’s Monday, which means it’s a new edition of Facebook Fandom Spotlight, where I break down the demographics of a particular group of fans. For this week I attempt to figure out who exactly is creating and delivering us out comic books. That’s right, I attempt to break down those employed in the comic book industry. We’ll compare this group to the greater comic fandom.
About a year ago, Marvel was looking to hire a new digital director. I felt I was qualified and applied by sending in my resume, but also running Facebook ads targeting Marvel employees. I went with that function including about a dozen companies I could find in the industry. This includes Marvel, DC, some shops and Diamond. It’s a very small sample, mostly made up of those who have marked themselves as employees of Marvel and DC.
Facebook Population: Over 2,220 in the United States
Spanish speakers account for now 240 individuals, 10.81% in the United States that’s about 3% lower than the general comic fandom.
Gender and Age
When it comes to gender and employment in the comic industry, we find a starker split between the breakdown between men and women when compared to general comic fandom. Men accounted for 69.37% compared to 58.62% and women account for 30.63% compared to 39.66%. This report is skewed as companies that have a good mix of men and women like IDW and BOOM!/Archaia aren’t included, nor are independent creators. Still, this shows a pretty wide gap.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.