Free Comic Book Day founder Joe Field looks back on this year’s event (no permalinks) with some numbers:
It’s estimated that between 300,000 and 500,000 people visited FCBD particpating retailers in 40 countries on May 7!
FCBD 2011 generated an estimated $1.5 million in publicity for comics and comic shops!
At Flying Colors, we had almost 1100 people visit the store on FCBD. The store remained shoppable and comfortable all day long.
For more than 250 people, it was their very first visit to Flying Colors! Welcome, one and all!
It’ truly impressive how big this event has grown. And Field finishes with a statement directly to the media:
As I mentioned to a number of reporters I talked with leading up to FCBD, if you want to find the Next Big Thing, frequently visit your well-stocked local comic shop. If you want to read and absorb the ideas that will be developed in other, more passive mass media later, read comics today. Comics ARE the cool and creative nerve-center of visual entertainment— the sugary core of pop culture.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.