Gentleman, start your crunchers!
It’s a big change at Publishers Weekly this week, as they initiate a new way of running the bestsellers lists. As Sr. Editor Digital Media Jonathan Segura explains:
In addition to ranking the country’s bestselling books, our lists now also contain weekly and year-to-date unit sales figures from BookScan, which measures nearly 80% of the U.S. book market with 13,000 outlets reporting point-of-sale numbers. We’ll also be doing more lists—17 each week in the magazine, with extended coverage on our Web site. And as Nielsen develops e-book reporting relationships, we will provide similar information on digital sales.
On the following pages, you’ll find the bestseller categories you’ve always seen here (hardcover fiction and nonfiction, trade paper, mass market), and we’re now doing our children’s fiction and picture book bestseller lists every week (rather than monthly), plus 10 genre lists covering audiobooks (fiction and nonfiction combined), biography/autobiography, cookbooks, fantasy, graphic novels, history, mystery/detective, romance, science fiction, and suspense/thrillers. Over on our Web site, we’re running extended versions of most of these lists, including an overall list that tracks the top 100 bestselling books in the country. You can find all of that at publishersweekly.com/bestsellers.
While PW’s website is behind a paywall, this week’s top 25 graphic novel bestsellers WITH BOOKSCAN NUMBERS can be viewed here. All the lists are here.
As regular Beat readers know, BookScan numbers are generated via POS at approximately 80% of book-selling outlets. They do measure Amazon but not libraries or book fairs or several other outlets that sell lots and lots of books. BookScan is administered by A.C. Nielsen, the same company which does TV ratings and SoundScan, the record industry’s sales charts of record. Previously the only GN BookScan numbers that were available were Brian Hibbs’ leaked year-end numbers. This new pact between PW and Nielsen represents an exciting new way to look at the numbers:
As a taster, here’s the top 10.
Nielsen BookScan, week 21 of 2012, data through 05/27/2012
|Rank||Last Week||Weeks on List||Bibliographical Information||Pub Date||Units||2012 YTD|
Last rank 1
Initial Rank 38
Initial Date 06/04/2012
Highest Rank 1
Highest Rank Date 06/04/2012
Average Rank 19.50
Batman Vol. 1: The Court of Owls (the New 52)
Scott Snyder / Author, Greg Capullo / Illustrator
DC Comics, (176)
review » » »
Sailor Moon, Volume 5
Naoko Takeuchi / Author
Kodansha Comics, $10.99 (240)
Naruto, Vol. 56 (Original)
Masashi Kishimoto / Author, Masashi Kishimoto / Illustrator
Viz Media, $9.99 (200)
DC Comics: The Ultimate Character Guide
Brandon T Snider / Author
DK Publishing (Dorling Kindersley), $16.99 (207)
Justice League Vol. 1: Origin (the New 52)
Geoff Johns / Author, Jim Lee / Illustrator
DC Comics, (192)
review » » »
Green Lantern, Volume 1: Sinestro
Geoff Johns / Author, Doug Mahnke / Illustrator
DC Comics, $22.99 (160)
Catwoman, Volume 1: The Game
Judd Winick / Author, Guillem March / Illustrator
DC Comics, $14.99 (144)
Avatar: The Last Airbender – The Promise Part 1
Gene Yang / Author, Michael Dante DiMartino / Author, Brian Konietzko / Author, Bryan Dante Gurihiru / Author, Gurihiru / Illustrator, Bryan Gurihiru / Illustrator, Gene Luen Yang / Illustrator
Dark Horse Comics, $10.99 (80)
Jim Starlin / Author, George Perez / Illustrator, Ron Lim / Illustrator
Marvel Comics, $24.99
Uncanny X-Force: Otherworld
Rick Remender / Text by (Art/Photo Books), Greg Tocchini / Illustrator
Marvel Comics, $24.99 (136)
As you can see, it’s a great week for Viz and DC, with many of the New 52 collections taking spots on the list, and BATMAN VOL. 1 leading the list.
Now, I’ll be able to access these numbers in the future, but instead of writing about them here at The Beat, I’ll be analyzing them over at PW proper. However I wanted to give you a little taste of what’s in store.
And before anyone faints, please note…yes, we know THESE NUMBERS ARE LOW. These ARE the actual, real BookScan numbers, but as we noted above, many outlets are not included in these numbers. So some books may be selling double or triple these numbers.
As with Diamond’s numbers, these are a metric. A useful one, but a limited one.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.