Diamond Sales: Marvel tops August in 4-week month

Infinity 1.jpg
Marvel was the winner again in August according to today’s just released figures from Diamond. Infinity #1 was the top comics and Marvel meat DC in both units and dollars. Comparative figures were WAY down, however august was a four week month as compared to both August 2012 and July 2013 which were five week months. Diamond noted that comics sales for the year are still up a robust 9.82%.

While Infinity #1 was the top shipping book, when the sales numbers come out it is important to remember that it was heavily discounted to retailers—up to 70%. As a $4.99 book, it still had significant sales obviously.

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PUBLISHER MARKET SHARES

RETAIL MARKET SHARE
PUBLISHERSHARE
MARVEL COMICS33.70%
DC COMICS30.16%
IMAGE COMICS7.86%
IDW PUBLISHING5.70%
DARK HORSE COMICS5.47%
DYNAMITE ENTERTAINMENT3.01%
BOOM! STUDIOS2.05%
EAGLEMOSS PUBLICATIONS LTD1.34%
AVATAR PRESS INC0.95%
ZENESCOPE ENTERTAINMENT INC0.94%
OTHER NON-TOP 108.83%
UNIT MARKET SHARE
PUBLISHERSHARE
MARVEL COMICS36.30%
DC COMICS33.14%
IMAGE COMICS8.51%
IDW PUBLISHING4.98%
DARK HORSE COMICS4.80%
DYNAMITE ENTERTAINMENT2.93%
BOOM! STUDIOS2.07%
ZENESCOPE ENTERTAINMENT INC1.03%
VALIANT ENTERTAINMENT LLC0.97%
ASPEN MLT INC0.65%
OTHER NON-TOP 104.63%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPEDGRAPHIC NOVELS SHIPPEDMAGAZINES SHIPPEDTOTAL SHIPPED
MARVEL COMICS67340101
DC COMICS83231107
IMAGE COMICS399048
IDW PUBLISHING3518053
DARK HORSE COMICS2915044
DYNAMITE ENTERTAINMENT494053
BOOM! STUDIOS202022
EAGLEMOSS PUBLICATIONS LTD0066
AVATAR PRESS INC74011
ZENESCOPE ENTERTAINMENT INC113014
OTHER NON-TOP 106610027193

COMPARATIVE SALES STATISTICS

 DOLLARSUNITS
AUGUST 2013 VS. JULY 2013
COMICS-15.30%-14.93%
GRAPHIC NOVELS-24.55%-24.81%
TOTAL COMICS/GN-18.33%-15.77%
AUGUST 2013 VS. AUGUST 2012
COMICS-10.39%-11.21%
GRAPHIC NOVELS-22.09%-25.68%
TOTAL COMICS/GN-14.29%-12.50%
YEAR-TO-DATE 2013 VS. YEAR-TO-DATE 2012
COMICS9.82%7.38%
GRAPHIC NOVELS6.59%4.55%
TOTAL COMICS/GN8.79%7.16%

TOP 10 COMIC BOOKS

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1INFINITY #1$4.99JUN130572MAR
2SUPERMAN UNCHAINED #3$3.99JUN130176DC
3BATMAN #23$3.99JUN130199DC
4JUSTICE LEAGUE #23$3.99JUN130154DC
5JUSTICE LEAGUE OFAMERICA#7$3.99JUN130146DC
6BATMAN SUPERMAN #3$3.99JUN130193DC
7SUPERIOR SPIDER-MAN #15$3.99JUN130606MAR
8SUPERIOR SPIDER-MAN #16$3.99JUN130607MAR
9AVENGERS #18$3.99JUN130586MAR
10ALL-NEW X-MEN #15$3.99JUN130641MAR

TOP 10 GRAPHIC NOVELS

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1THE WALKING DEAD VOL. 1: DAYS GONE BYE TP$14.99NOV128157IMA
2CHEW VOLUME 7: BAD APPLES TP$12.99JUN130436IMA
3ROCKET RACCOON: TALES FROM THE HALF WORLD TP$7.99JUN130618MAR
4SAGA VOLUME 1 TP$9.99AUG120491IMA
5SAGA VOLUME 2 TP$14.99APR130443IMA
6MY LITTLE PONY DIGEST VOLUME 1 TP$6.99MAY130361IDW
7DEADPOOL VOLUME 2: SOUL HUNTER TP$15.99MAY130727MAR
8SUPERIOR SPIDER-MAN VOLUME 2: TROUBLED MIND TP$17.99MAY130724MAR
9THE FLASH VOLUME 1: MOVE FORWARD TP$16.99MAY130224DC
10B.P.R.D.: HELL ON EARTH VOLUME 6: RETURN OF THE MASTER TP$19.99APR130044DAR

TOP 10 TOYS

RANKDESCRIPTIONITEM CODEVENDOR
1THE WALKING DEAD COMIC SERIES 2 ACTION FIGURESAPR130580TMP
2BATMAN:ARKHAMCITY: SOLOMON GRUNDY DELUXE ACTION FIGURESMAY130274DC
3BATMAN: HUSH: THE JOKER/HARLEY QUINN/STEALTH BATMAN ACTION FIGURE 3-PACKMAY130272DC
4MAN OF STEEL PLAY ARTS KAI: SUPERMAN ACTION FIGUREMAR138138SQU
5AMAZING SPIDER-MAN: VENOM UNBOUND FINE ART STATUEDEC121703KOT
6DC COMICS: WONDER WOMAN “NEW 52″ ARTFX+ STATUEJAN131762KOT
7MAN OF STEEL PLAY ARTS KAI: GENERAL ZOD FIGUREMAR138137SQU
8BATMAN: ARKHAM ASYLUM: THE JOKER WITH SCARFACE ACTION FIGURE PACKOCT128236DC
9INJUSTICE: NIGHTWING VS. SUPERMAN FIGURE 2-PACKAPR130269DC
10BATMAN: ARKHAM ASYLUM: HARLEY QUINN ACTION FIGUREOCT128235DC

TOP 10 GAMES

RANKDESCRIPTIONITEM CODEVENDOR
1MARVEL HEROCLIX: WOLVERINE AND THE X-MEN BOOSTER BRICKJUN132403NEC
2BIOSHOCK INFINITE HEROCLIXMAR132258NEC
3MARVEL HEROCLIX: FEAR ITSELF: THE MIGHTY SCENARIOFEB138561NEC
4KICK-ASS 2 HEROCLIXAPR138309NEC
5PATHFINDER BATTLES: SKULL & SHACKLES BOOSTER BRICKMAY132337NEC
6STAR TREK: ATTACK WING STARTER SETMAY132339NEC
7BIOSHOCK INFINITE HEROCLIX STARTER SETMAR132259NEC
8RISK LEGACYJUN118204HAS
9THE LONE RANGER HEROCLIXAPR132233NEC
10YU-GI-OH! TCG: JUDGMENT OF THE LIGHT BOOSTERAPR138126KON
Dollar Market Shares for August 2013
Dollar Market Share – August 2013
Unit Market Shares for August 2013
Unit Market Share– August 2013

Comments

  1. grubba says:

    every d.c. book in the top ten is 3.99. i dont think thats an accident

  2. giuliano says:

    @ grubba

    EVERY book in the top ten is a 3.99 book. These are the best seller franchises and are priced this way because publisher know they will sell no matter what.

  3. Paul F says:

    Have Diamond said how they’ll handle the $3.99/$2.99 thing for the September charts?

  4. grubba says:

    yes, but not every publisher has a hold the line at 2.99 policy, sweetheart, thats the point i was making, honey. sometimes think before you type

  5. Staxth says:

    DC bombs again after last month’s fluke which only happened cause they flooded the market with 91 books, Annuals, Directors Cuts and other expensive stuff. Unit sales must be about 500k lower than August ’12 and even lower than pre-reboot August ’11! DC must be 1.5m units behind 2012 when compared to the first 8 months of both years. New52 GNs also flop as only one is in the Top10 at no.9 outsold even by MY LITTLE PONY! Despite the tricks and DC’s lies the fiasco of the reboot is exposed.

  6. yes, but not every publisher has a hold the line at 2.99 policy, sweetheart, thats the point i was making, honey. sometimes think before you type
    ——————————————————————————————————

    Apparently, neither does DC anymore. With their books shipping in October, the titles that were 40 pages @ $3.99 will simply be 32 page regular sized books @ 3.99. While the top titles will chug right along (Justice League, Batman, Superman Unchained, ect.), I worry about titles such as All-Star Western (my personal favorite DC title) and Justice League Dark (once the crossover ends).

  7. tonyjazz says:

    I find plenty of good stuff to read at $3, bypassing all $4 titles….

  8. their ‘hold the line’ campaign was about 3 years ago wasn’t it?? It doesn’t mean it lasts forever.

  9. Ok so payin $4 for a comic sucks….but why so much hate towards DC raising their prices? They still held most of their titles at $3 for nerly 3 years while Marvel didn’t. Fact of the matter is stop complaining folks if a titles is good and you like it you will end up buying even if its $5.

    Soon everyne will be at $4 and up and lets see how long before the $5 books come out. Bet Marvel will attempt this in a year or two.

    Finally I dont consider it an impressive win for Marvel…..since their own reboot, most months they are 2-5% higher in Market share and a little more in $ (cause their books are more expensive). Look at this month….they are barely 3% up on DC. I hardly call that a win.

    The real winners here are the indie books. They now account for 35% of the market….thats good. When I started reading comics 23 years ago, Marvel & DC had 80+% of the market.

  10. Naveed:

    I’m not “bashing” DC here. Matter of fact, I appreciate them keeping their price down on so many of their titles as long as they did. However, for those of us raising families, our comic book budgets are small enough as it is. Thus, when $3.99 is the starting point for titles (and once it is, certain books will shoot up to $4.99), some of us will not only have to trim our number of titles we buy, we’ll be much more wary of trying a new title based on blind faith that it’ll be good. No hatred of DC from me—and for that matter, any other publisher. Rising costs of comics, whether I personally like the price hikes or not, are, just like any other item for sale, based on the longstanding phrase “what the market will bear”. And according to the top 10 comics listed, the market, for the most part, will indeed bear the $3.99 price point quite nicely.

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