Although The Beat had a sensible evening spent filing stories and getting some sleep, many of the folks gathered in Chicago took advantage of the St. Patrick’s Day holiday and had themselves a good old time last night. There are a lot of dark glasses and questions over what actually happened today.
Despite the challenges, there was a big turnout for this morning’s Diamond Retailer Summit breakfast, sponsored by IDW, Dark Horse and DC. IDW talked about their Transformers, GI Joe. and Locke and Key plans among other things, including their Dungens and Dragons comics.
Dark Horse promoted their Star Wars line, explaining why last year was the biggest year since Episode III for the venerable franchise.
DC had a short presentation that stressed the importance of their Green Lantern program, and announced expanded co-op dollars — including reimbursement for Facebook and blog advertising — and new printings for several popular Absolute editions, including WATCHMEN, which will be available in time for the holidays.
Once the show opened, there was a decent turnout for the “professional programming,” including a packed house for Toby Greenwalt’s Heralds of Change: Comic Books, Libraries, and Innovation panel which talked about how GNs are changing library collections.
At 1 the regular crowd was let in — it was many more than last year, and there were more costumes to be seen, but it was about a typical Friday for a show — lots of schmoozortunities. The local promotion seems to have paid off however — C2E2 was trending on Twitter in Chicago for much of the day and even nationally.
The show expects four times as many people tomorrow — so batten down for a busy day, Thor and all.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.