Here’s an odd one: DC just added a comic to their January schedule that wasn’t in the solicitations that went online on October 15. It’s another Before Watchmen title, this time it’s a Dollar Bill one-shot by Len Wein and Steve Rude.
Before Watchmen seems to be a mixed bag for DC. It’s generated considerable ill will in the market, and isn’t exactly setting sales records. On the other hand, those titles are still top 20 titles for DC (not overall, just on DC’s internal chart) and were still selling over 50K as of September, which beats the heck out of how Phantom Stranger and Sword of Sorcery launched. And we all know the real test of Before Watchmen will be how the collected editions sell. Even with the ill will, these titles still could see huge numbers. Especially if the bookstore and library markets buy in.
As usual, you can’t fault the talent levels involved. Steve Rude is a name artist, if one that’s been staying away from the mainstream of late, and Wein’s involvement in this has already been discussed to death.
It’s just weird to see this added to the slate 2 weeks after the rest of the January announcements.
It should also be noted that Before Watchmen is theoretically wrapping up in February. This has practically been an imprint for DC and they’re still dropping new projects like Dollar Bill at the last minute. Since BF is either the bottom of the top shelf or the top of the mid-list and a good performer, will they be extending this or having another set of titles drop in March to replace the sales?
Todd Allen wears a lot of hats. At various times he’s been (alphabetically), a bouncer, college professor, humor columnist, Internet producer and an NBA/WNBA Beat Writer, among other things. He’s the author of Economics of Digital Comics. You should probably read it.