The Electronic Software Association and Red Bull Media have launched We Are, an initiative designed to connect women with diverse backgrounds in the video games industry, to educate on the impact of women in the gaming industry and inspire even more to pursue their career goals. 

We Are will also launch with a booth at E3 2018 which includes live discussions with prominent women in the video game industry, a photo exhibition, custom merchandise, an arcade and more. Current programming features talks and panels with women in the industry, highlighting their contributions to game development, eSports, content creation and more. 

The new association’s press release detailed the group’s purpose and its programming schedule:

“Inspiring new female voices and talent to join the video game industry begins with showcasing the legacy of women and the impact they continue to have on video games,” said Anastasia Staten, executive director of the ESA Foundation. “Only 21 percent of game developers are women, but their contributions to video games are immeasurable. This initiative is about showing the next generation the difference they can make and guiding them on the path to make it happen.”

 We Are began as a traveling photo gallery that captured and celebrated the perspectives and contributions of women in the video game industry at 2017 conventions and events. The ongoing gallery is now featured on the new We Are website, which also provides a hub for content highlighting the diverse roles women hold within the video game world and aims to inspire new voices and talent from all backgrounds to contribute to the community and industry.”

Their E3 booth programming will touch on a variety of gaming’s creation and advocate stages. If you’re at E3 in Los Angeles next week, this is something definitely worth checking out. Gamer Passes for E3 are also still available at

Tuesday, June 12th


Journeys into Games – a candid discussion on unique experiences getting into and succeeding in the games industry, featuring:

  • Kiki Wolfkill, 343 Industries

  • Liz Fiacco, Naughty Dog

  • Mairin Wilson, Facebook

  • Rachel Weber, GamesRadar+ (Moderator)


Wednesday, June 13th


The World of Esports – a discussion focused on the many roles in the esports world, featuring:

  • Emily Chow, ESL Gaming

  • Eunice Chen, Cloud9

  • Samantha “Persia” Hancock, Commentator

  • Victoria “VikkiKitty” Perez, Commentator

  • Zorine Te, Content Creator (Moderator)



Small Studios, Big Ideas – a focus on making creative games at small studios where one often has to take on several roles, featuring:

  • Caryl Shaw, Double Fine

  • Siobhan Reddy, Media Molecule

  • Robin Hunicke, Funomena

  • Kelly Wallick, IGF/Indie Megabooth (Moderator)



Content Creators Talk Games – a discussion on creating games-focused content for fans, featuring:

  • Mari Takahashi, Smosh Games

  • Meghan Camarena, Strawburry17

  • Sonja Reid, OMGitsfirefoxx

  • Anne Lewis, Bethesda (Moderator)


Thursday, June 14th


Voice Acting and Performance Capture – an intimate conversation on bringing video game characters to life, featuring:

  • Janina Gavankar, Actress

  • Sydnee Goodman, IGN


Live Art Studio with Kelly Toki – a live painting session of an official We Are print and audience Q&A with artist Kelly Toki


After We Are makes its formal introduction to the public at E3 2018, the initiative will continue to host live activations and programs around the country, including live panels, networking and fundraising events for the ESA Foundation scholarships throughout 2018 and into 2019. 

Check out We Are’s website to see the charter group of women creators who’ve made artistic contributions to some of your favorite video games. It’s a tremendous resource for young women who believe a future in the arts is out of reach. Before looking through their website, I knew women worked in various developer studios but had no clue just how many parts of the industry as a whole they’ve become prominent in. With organizations like We Are, I’m even more stoked to see what becomes of gaming in the future.


  1. i̾ a̾m̾ c̾r̾e̾a̾t̾i̾n̾g̾ a̾n̾ h̾o̾n̾e̾s̾t̾ w̾a̾g̾e̾ f̾r̾o̾m̾ h̾o̾m̾e̾ 1900 d̾o̾l̾l̾a̾r̾s̾/w̾e̾e̾k̾ , t̾h̾a̾t̾ i̾s̾ w̾o̾n̾d̾e̾r̾f̾u̾l̾, b̾e̾l̾o̾w̾ a̾ y̾e̾a̾r̾ a̾g̾o̾n̾e̾ i̾ u̾s̾e̾d̾ t̾o̾ b̾e̾ u̾n̾e̾m̾p̾l̾o̾y̾e̾d̾ d̾u̾r̾i̾n̾g̾ a̾ a̾t̾r̾o̾c̾i̾o̾u̾s̾ e̾c̾o̾n̾o̾m̾y̾. i̾ c̾o̾n̾v̾e̾y̾ g̾o̾d̾ o̾n̾ a̾ d̾a̾i̾l̾y̾ b̾a̾s̾i̾s̾ i̾ u̾s̾e̾d̾ t̾o̾ b̾e̾ e̾n̾d̾o̾w̾e̾d̾ t̾h̾e̾s̾e̾ d̾i̾r̾e̾c̾t̾i̾o̾n̾s̾ a̾n̾d̾ c̾u̾r̾r̾e̾n̾t̾l̾y̾ i̾t̾’s̾ m̾y̾ d̾u̾t̾y̾ t̾o̾ p̾a̾y̾ i̾t̾ f̾o̾r̾w̾a̾r̾d̾ a̾n̾d̾ s̾h̾a̾r̾e̾ i̾t̾ w̾i̾t̾h̾ e̾v̾e̾r̾y̾b̾o̾d̾y̾, h̾e̾r̾e̾ i̾s̾ i̾ s̾t̾a̾r̾t̾e̾d̾…..
    ░A░M░A░Z░I░N░G░ ░J░O░B░S░
    ═══► m­­­a­­­r­­­s­­­s­­­m­­­a­­­r­­­t­­­.c­­­o­­­mᴵᴵᴵᴵᴵᴵᴵᴵᴵ

Comments are closed.