Dave Astor at E&P reports that Mort Walker wants to launch a free magazine entitled “Mort Walker’s The Best of Times.” The prototype was distributed in the kind of places one might find a free magazine across Fairfield County, CT.

“We distributed 20,000 copies, and they’re all gone,” said the Connecticut-based Walker.

The full-color magazine is starting as a 20-page monthly (the next issue is slated for early August), with the hope that it will eventually become a 40-page weekly. Walker told E&P that he wants to take the magazine national — with regional publishers selling ads and distributing the paper in various locales in return for a share of the profits.