Earlier this week the resurgent Valiant unveiled a redesigned logo, courtesy of logo king Rian Hughes.

“It is always a challenging and interesting project to design the visual identity of a publisher from the ground up in every detail — logo, trade dress, title logos — and to cohesively pull all these elements together so one strong visual identity emerges. Rebooting the Valiant line’s design has been one such great project. The Valiant characters have a strong fanbase and heritage, and so the new logos are fresh and modern as befits a forward-looking publisher while still paying tribute to the originals, just as has been done with the characters themselves,” said Hughes, whose previously published work includes logos and design pieces for Marvel Comics, DC Comics, MTV Networks, Virgin Airlines, Penguin Books, Archaia Entertainment, and the BBC, among many others.

Valiant relaunches next week with X-O MANOWAR #1, supported by animated, QR code-augmented covers and a series of “Pullbox Exclusive Variant” covers available only to comic shop customers who subscribe to Valiant’s new #1 issues.


  1. The ‘V” shape and the text look just fine together. Cool shape, cool font. Not sure why they need the grey star and circle behind it all. Was that in the previous incarnation?

  2. This is absolutely sterling. The unified design approach to the titles in congruence with the logo is a brilliant strategy that I can only hope they continue.

    Bluntly calling something horrible is obtuse. Designers work from briefs prepared by the client so that both creative visions can be fulfilled. These usually entail a series of goals and absolutes that the logo needs to convey.

    You need to judge a logo as such. When you compare this before and after with Valiant’s logo it is a night and day result which is a vast improvement/update. It is not a subjective call.