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Interview: Former Marvel COO Bill Jemas tells us how to wake the F#ck up

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[You can't run a comics company without making some waves, and the name Bill Jemas still conjures up strong reactions from many who were around when he ran Marvel from 2000-2004. Jemas, along with Joe Quesada, oversaw a period of revolution and rebirth for Marvel as they started the Ultimates line and made many other business changes. Controversial at the time, Ultimization and other bold moves definitely put Marvel back in the game and provided a blueprint for future company-wide changes—as well as making Brian Michael Bendis, Mark Millar and J. Michael Straczynski household names in households where comics are read.

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