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Marvel Month to Month Sales Charts: October 2014 Variations on Variant...

BY JASON ENRIGHT — Hello Sales Chart Analyzers! In October, there were a lot of books. So to start, let’s break down the numbers a bit. An interesting trend to look at this month is how variant numbers affect the sales. Several titles benefitted from being included in one or more of Marvel’s themed variant programs this month. In October, Marvel had 3 variant themes, the Anti-Bullying variants, Deadpool 75th anniversary variants and Hasbro toy variants. Many of these issues were in the middle of an arc and normally would have suffered standard attrition of -1 to -3%, but due to these variant programs they got a nice +3 to +5% sales boost. Variants are one of many incentive programs that companies use to boost sales. Recently Marvel and DC have been doing these themed variants across multiple books and they definitely seem to be working. Whether or not, they are actually good for comic sales in the long term is another question entirely. What do you think of variants? Let’s discuss it in the comments below. For now let’s dive into the numbers.