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The November sales estimate headlines are all about how the market is up, owing to Dark Knight 3, Vader Down and a metric ton of Marvel’s relaunched #1’s. You expect a certain amount of that. Stunts sell, as long as the publishers don’t over-extend the market for variant covers (and they sure seem aggressive in emphasizing those instead of the content in between the covers). What you’d miss out on if you only read the headlines is that Marvel’s #2 and #3 issues aren’t getting a ton of traction relative to those gaudy #1 sales totals.
Welcome to my 12th and final month as your guide through Marvel’s sales numbers. Due to some career changes and advancements that my family and I have made, I can no longer write these articles. It has been fun and a great learning experience, and I thank you for joining me. But enough about me, let’s look at the monthly breakdown.
by Jason Enright September is always an interesting month because DC does its big line-wide event with crazy covers and Marvel has to find a way to compete. The answer this year was Death of Wolverine, which shipped two issues this month and landed the number 1 and number 2 spots. DC still won overall market share, but Marvel still managed to make a few headlines themselves and capture those top two spots. Beyond those books, there is a lot of standard attrition this month and a lot of books ramping up for AXIS which is likely to lead into several new series and rebooted series over the next few months. Below is a breakdown of some of this month’s stats which includes a rise in the number of $4.99 books, which is very interesting.