Tag: Mark Millar

You could learn a lot from Mark Millar. Seriously. Not content to let his movie option deal announcement go live and get covered everywhere, he got a full three days of publicity out of it! And made such a big deal of it that Bleeding Cool literally wouldn't sleep until they scooped Deadline on the news -- which everyone we talked to seems to have known for days. So a big deal becomes a Bigger Deal. That is how you market it, Mark Millar, and we salute you.