Tag: Avatar

Now this is kind of interesting. Avatar, publisher of some of the greatest writers in comics, like Alan Moore, Warren Ellis, Garth Ennis and so on, is switching distributors from Diamond to...BOOM!? Wait, BOOM! is a distributor? Not really, but they have their own distributor deal with Simon & Schuster for the US and HarperCollins for Canada. Avatar will be tagging along on BOOM!'s truck route for a unique partnership. We had the chance to chat informally with several Avatar personnel about this move at C2E2 -- and it's definitely a good one for them. Moore and (to a lesser extent) Ellis are perennial bookstore bestsellers, so being able to hop on that bandwagon should definitely help their trade program. Although not noted by anyone, really, Avatar significantly slowed their trade collection release schedule over the last few months; this deal enables them to get it going again.