With a huge frown on their collective entity’s face and a couple of stiletto-wearing foot stomps to boot, Warner Bros. has released an official copy of the Suicide Squad sizzle reel that leaked after being shown at a panel during SDCC. The trailer comes with a statement:
“Warner Bros. Pictures and our anti-piracy team have worked tirelessly over the last 48 hours to contain the Suicide Squad footage that was pirated from Hall H on Saturday. We have been unable to achieve that goal. Today we will release the same footage that has been illegally circulating on the web, in the form it was created and high quality with which it was intended to be enjoyed. We regret this decision as it was our intention to keep the footage as a unique experience for the Comic Con crowd, but we cannot continue to allow the film to be represented by the poor quality of the pirated footage stolen from our presentation.”
– Sue Kroll, President Worldwide Marketing and International Distribution, Warner Bros. Pictures
Deadline and a few other outlets have speculated that the leak of Suicide Squad and Deadpool footage meant exclusively for SDCC attendees could mean the end of the media practice. Deadline characterizes this type of footage as a “gift,” and it is. However, the reality of the internet is that information can be disseminated far and wide at increasingly rapid speeds. There’s no way to stop this sort of thing from happening in the future, and not showing any promotional material at all seems like an emotionally driven reaction that ultimately hurts all parties, movie studios like Warner Bros. included.
It doesn’t make sense for companies to fight the future. There’s plenty of room for innovation left in the internet. Corporations simply need to embrace that.