By Christopher Baggett

Hulu announced today they’ll be doing one of San Diego Comic-Con’s biggest activations to celebrate their animated line-up.

Hulu Animayhem: Enter the 2nd Dimension will be in the Bayfront Parking Lot July 20-23, and allows fans of Futurama, Bob’s Burgers, Family Guy, and more to interact with their favorite animated series and characters.



Enter the 2nd Dimension at SDCC

As the go-to destination for Adult Animation and Anime content – over 20,000 episodes across both genres – Hulu is thrilled to showcase their commitment to these dedicated fandoms with Hulu Animayhem. Announced earlier this month, Hulu Animayhem is a sub-brand that spotlights Hulu’s robust Adult Animation and Anime library, and highly-anticipated new titles and premieres, which will all show up in a big way at San Diego Comic-Con.

From July 20 to 23, Hulu will be taking over the Bayfront Parking Lot at SDCC with an immersive Hulu Animayhem experience celebrating Adult Animation from 11:30am-7pm (July 20), 9:30am – 7pm (July 21-22) and 9:30am-5pm (July 23). Hulu is setting themselves apart from the SDCC crowd by using 2D drawing styles and optical illusions to create a 3D activation that feels comically flat and delightfully out-of-whack – just like the Hulu Animayhem shows fans know and love. At the Hulu Animayhem activation, attendees will be transported into an alluring 2D world where they can interact their favorite Adult Animation hits including:

  • “Solar Opposites”: INSIDE THE WALL (Hulu Original/20th Television Animation)
    • ZAP! Yumyulack has done it again. As fans enter the 2nd Dimension, they find themselves shrunken down and tossed into the beloved Wall, in this larger than life experience.
    • Season four premieres on August 14, 2023 with 10 episodes, followed by a Valentine’s Day Special coming in 2024.
  • “The Great North”: ALANIS BOREALIS (FOX/20th Television Animation)
    • Fans will step into the expansive Alaskian landscape to join Judy Tobin as she asks for life advice from her imaginary best friend and famed 90’s singer/songwriter Alanis Morrisette. A projected Alanis constellation will appear in the sky and fans can witness the fun, playful interactions between the characters (and maybe even pick up some tips themselves!). 
  • “American Dad”: HALL OF INFINITE ROGERS (FOX/20th Television Animation)
    • The CIA’s most wanted alien has endless disguises. As fans continue to make their way through the experience, they get a look into just how infinite Roger’s collection of disguises really is! 
  • “Family Guy”: 360 TIME TRAVEL & LIVING ROOM (FOX/20th Television Animation)
    • Step on Stewie’s infamous Time Travel Pad and take a trip through the 2nd Dimension with this unique photo opp.
    • Guests can also grab a photo on the iconic couch or just sit back and stay awhile as they enjoy the magnitude of Hulu Animayhem content Hulu has to offer.
    • Playing homage to Archer’s opening credits, fans can step in to join the cast in this iconic photo moment.
  • “The Simpsons”: LIVING ROOM (FOX/Disney+/20th Television Animation)
    • The iconic living room has landed in front of the giant Hulu Animayhem TV. Guests can grab a photo or sit and stay awhile as they enjoy all the content Hulu has to offer.
  • “Bob’s Burgers”: GRAND RE-RE-RE OPENING (FOX/20th Television Animation)
    • Fans of Bob’s Burgers won’t be able to resist bellying up to the counter and snapping a pic with their favorite animated family – The Belchers.

  • “Futurama”: FUTURAMA HAS LANDED ON HULU (Hulu Original/20th Television Animation)
    • Futurama is BACK for a new season and will be debuting as a Hulu Original Monday, July 24! 
    • The last piece of the activation will feature an incredible 55 ft replica of HQ, along with a crash-landed Planet Express ship. Inside HQ, fans will be able to immerse themselves in the beloved series with a variety of photo moments and immersive set builds.


Miss any of our earlier SDCC ’23 coverage? Find it all here!


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