San Diego Comic-Con attendees got a first look at the next slate of collectible trading cards and card accessories that KAYOU is bringing to the American market.
KAYOU is a Chinese company that has found plenty of success on the other side of the Pacific, with nearly 100 high-profile global brands in its home market. This fall should see the start of distribution of KAYOU products through major retail channels in the U.S. Visitors to the KAYOU Interactive Zone at Petco Park got to see a showcase of some of the company’s cards inspired by KPop Demon Hunters, My Little Pony, Naruto, Demon Slayer, and tokidoki.
Fans would walk through The KAYOU Walls of Fandom and see its first-ever mini collectible KPop Demon Hunter trading cards set to release next September.
The new mini collectible trading cards will roll out this summer, starting with Netflix’s KPop Demon Hunters. With 41 total cards to collect across 5 different rarities, the collection celebrates HUNTR/X, the Saja Boys, and other standout characters and moments from the global phenomenon.
Additional KPop Demon Hunters trading cards were also on display, both the Energy (130 cards with 11 rarity tiers) and Classic (101 cards with 8 rarity tiers) sets. KAYOU is doing something interesting by offering products to customers and letting them choose a more premium collectible card by picking the slightly more expensive Energy packs. This set launched in early July.
Naruto was one of the first sets that KAYOU brought to the US market in early November; these cards also follow the two-tier approach with the Earth Scroll and Chapter Jin sets.
One of my favorites in the Naruto Chapter Jin set is the PU cards, which stand for Parallel Universe. If you look at the cards, they take the characters and kind of put them in a modern-day setting. So, again, a whole different presence for the characters and a fan favorite.
Lastly, KAYOU also showed off its new My Little Pony Trading Card Game – Friendships Begin, which released in early May, as well as the collectible cards of the Moon Edition, Fun Moments Edition, and Rainbow Edition sets. It’s all My Little Pony, but every set has a very different look and feel.
Look out for KAYOU products at major retail channels like Best Buy, Amazon, the Official Kayou Website, or even your local comic store.
Stay tuned to The Beat for more news from SDCC ’26.
