So, ReedPOP adds another show to their already crazy schedule, in China!  (Scroll down to the bottom to see the calendar!  Next up: Emerald City!)

Here are some tidbits, for those who enjoy this sort of thing….

The sales kit!

Of note: Reed Exhibitions Greater China has 500 staffers, and numerous field offices.  Most of the contacts listed on the site are in China.

SHCECThe “convention center“.  (65 minutes by maglev and Metro from the airport.)

16,000㎡ exhibition hall is divided into three levels. The first and the second floor is 6,500 ㎡ respectively, and the third floor is 3,000 ㎡, totally holding 890 standard booths.

6500 square meters = 70,000 sq.ft.   3000 sq.m = 32,000 sq.ft.

That’s 172,ooo square feet of exhibition space.   Equivalent to Halls F+G+H in San Diego, or Hall 3A + half of 3B at Javits.

Aw fiddlesticks!   The SCECIS website doesn’t have specific pages I can link to.  One second while I insert the plans…

shanghai 1shanghai 2shanghai 3shanghai 3m

SCC pearl

“Hall H” (Ballroom 301)  32,292 sq.ft., seats 2,975 people.

The third floor also has a mezzanine, double-stacking some meeting rooms.  Also, there’s an outdoor roof garden.



Expansion into China Marks Steady Growth Around the Globe Following Additions in India, France and Australia

NEW YORK, March 11, 2015  – ReedPOP, the world’s largest producer of pop culture events, is continuing to blanket the world with amazing  fan events as it marks its entrance into the biggest consumer market on the planet – China. Today, the company announces the debut of Shanghai Comic Convention on May 16-17, 2015. This singular event will bring the worlds of comics, cinema, television, toys and videogames to fans from all across Asia. As with all ReedPOP fan events, Shanghai Comic Convention will be a place to meet creators, stars, and actors while discovering exclusive content and the latest pop culture news from around the world. The inaugural event will take place at the Shanghai Convention & Exhibition Center of International Sourcing (CECIS).

“China is a massive frontier for ReedPOP, a huge market and boundless community of fans that we are eager and enthusiastic to build events for,” said Lance Fensterman, Global Senior Vice President of ReedPOP. “This is a huge opportunity for the millions of fans in the country who haven’t experienced a ReedPOP event and we can’t wait to see how they respond. Geekdom is a universal language and we’re sure that the Chinese people will celebrate fan culture in their own unique and amazing ways.”

In recent years, ReedPOP has turned its attention internationally, recognizing new pop culture audiences emerging throughout the world, where it has produced once-in-a-lifetime experiences for these fans and connected exhibitors to hungry, unexplored markets.  ReedPOP’s previous global events have been set in London, Paris, Germany, India, and Singapore, and the company planted its biggest global flag in Australia. ReedPOP created an Australian team to launch PAX Australia — bringing the US’s largest consumer video game festival to the continent with a sold-out event — and partnered with Oz Comic-Con, spreading the pop culture event series out over six cities around Australia.

Since ReedPOP’s first event in 2006, the sold-out New York Comic Con, the group has sought to dually produce exceptional experiences for passionate audiences and grow the industries surrounding these passions, and this philosophy has led to burgeoning attendance, the support of major creators and publishers, and partnerships with leading entertainment brands including Lucasfilm (Star Wars Celebration), UFC (UFC Fan Expo), Twitch (TwitchCon) and Penny Arcade (PAX).

More details on the event can be found at

(You’d be better off using: )

Interesting…. ReedPOP is using a PR firm for further enquiries…

The full calendar of ReedPOP events!

  • EMERALD CITY COMICON March 27 – 29, 2015



  1. This is really great to see. While some may rail against ReedPOP’s commercialization of the con world, the truth is, it’s one of the best things to happen. When you have a professional organization that develops and operates conventions AND they are fans of comics and pop culture, you get a much greater show. It also elevates the culture for everyone and improves the game all the way around. If I were a fan run con organization, I would steal every idea possible from ReedPOP. It will make your shows that much better. Thank you Lance(and your entire crew) for blowing this up. I’d love to see this show to get a feel for the way other cultures celebrate comics. And thanks again Torsten for the great stuff!

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