Coolest thing ever for today. A site promoting Nissen for the 35th Anniversary of Cup Noodles presents an animated video by Katsuhiro Otomo (AKIRA.)
Hence, the Freedom Project. The creative mandate of the Nissin Freedom campaign is to position the humble Cup as a symbol of freedom, since the pour-and-eat meal has “brought about a worldwide revolution in food culture.” There’s something that’s at once so over the top and so gorgeous about the all-in creativity exhibited here by Nissin and its partners that it merits a look.
The campaign includes a series of commercials and longer films, as well as posters and a range of multimedia elements, all based on an animated tale created by Katsuhiro Otomo, the legendary manga artist and anime director.
We have to agree that this campaign is particularly inspired: Cup Noodles has always meant freedom here at SBM.
[Thanks to Randi for the link]