Coolest thing ever for today. A site promoting Nissen for the 35th Anniversary of Cup Noodles presents an animated video by Katsuhiro Otomo (AKIRA.)
Ad Age explains (via sneaky Google cache):
Hence, the Freedom Project. The creative mandate of the Nissin Freedom campaign is to position the humble Cup as a symbol of freedom, since the pour-and-eat meal has “brought about a worldwide revolution in food culture.” There’s something that’s at once so over the top and so gorgeous about the all-in creativity exhibited here by Nissin and its partners that it merits a look.
The campaign includes a series of commercials and longer films, as well as posters and a range of multimedia elements, all based on an animated tale created by Katsuhiro Otomo, the legendary manga artist and anime director.
The link above takes to to a big Techno-scored flash video but here are smaller links:
We have to agree that this campaign is particularly inspired: Cup Noodles has always meant freedom here at SBM.
[Thanks to Randi for the link]