I was curious about the distribution of booths by type, wondering how big a comics show New York Comic Con is, and what else?

I went and color coded the entire map of the show floor, as seen above, via MS Paint. I also did this so I would see every booth, and discover stuff easily overlooked among the hoopla. (I walk every inch of Javits during the show, and Sunday, I discover that I’ve missed something I actually wanted to see.)

So, how well does NYCC cover comics?  Pretty dang well. I think every major publisher is here, as you can see by the bright blue rectangles, as well as many smaller ones over in the Small Press area. (I think Avatar is the only no-show.) (There’s also Artist Alley downstairs!)

Add to that the dark blue rectangles indicating prose publishers, such as Penguin Random House, Macmillan, and Abrams, covering graphic novels as well as prose fiction, and literature, old-fashioned books, is well-represented. (Scholastic is notably absent.)

Of course, there are lots of retailers (purple). The grouping towards the lower right is mostly comics and original art, while those behind the main aisle are mostly toy and collectible vendors.

Dark orange denotes toys and collectibles… actual manufacturers, not retailers. Light orange are gaming companies.

Most surprisingly are the yellow apparel vendors. There are corporations like Uniqlo, fan favorites such as Sylin’, and, unusual for a comic con, a lot of crafters usually seen at science fiction conventions or renfaires.

Another trend are artists with retail booths, following in the footsteps of Alex Ross and Neal Adams. Are they licensed? Will this be what causes Disney, Warners, the MPAA to actively police comic cons in the future?

What’s left? Pink is miscellaneous…mostly non-profit organizations.

Dark green denotes consumer entities using comic con to promote something, like Chrysler or Schick.

Regular green? That’s an unsold booth. White? That means the companies spending thousands of dollars to exhibit at NYCC weren’t savvy enough to include a description or category on the exhibitor page, and a websearch proved inconclusive. Grey is an amalgam of categories. And red denotes media companies, of which there are a growing number.

Note that this does not include the exhibitors located elsewhere. Lots more media and big booths on the Concourse and Roadway!

Overall, the show floor has a good mix of exhibitors. The general layout hasn’t changed, aside for The Block being moved to the back of the room, so that the more lucrative space up front can be sold at a premium.

What’s unusual this year?

  • TV Guide Magazine

    Special Comic-Con Publications, Including Retro Horror and Sci-Fi Magazines such as our Star Trek 50

    TV Guide Magazine’s booth will be a retail destination for our Comic-Con 2017 Special Publications, Our Star Trek 50th Anniversary Publication, and Remind Magazine retro horror editions. All issues are offered at their cover price, and we offer a Comic-Con/Star Trek/Remind bundle at $11.99. Current issue TV Guide Magazine will be offered as a gif

  • The “Schick Shave Off” & Lounge

    Check out Schick Hydro’s first-ever video game – the Schick Shave Off – which will take fans into intergalatic space with brand superhero, Hydrobot, to give hairy, cosmic characters superhero-inspired facial hair looks for swag and the chance to score the daily Schick Hydro “Mystery Box” filled with exclusive must-have items.

  • Sanrio

    Sanrio visits New York Comic-Con for the first time with a large selection of supercute goods!

    Sanrio is a global lifestyle brand and character goods company featuring many characters including Hello Kitty, Chococat, My Melody, Badtz-Maru, and Keroppi. The Sanrio booth offers a combination of limited edition convention-only items, special items imported from Japan, and new items featuring Hello Kitty, gudetama, Aggretsuko and hello sanrio.

  • Playmobil USA

    2017 also marks PLAYMOBIL’s first foray into licensed entertainment properties with the debut of new lines inspired by both Sony Pictures Consumer Products’ original Ghostbusters™ and Universal Brand Development for DreamWorks Animation’s How to Train Your Dragon.

  • NHK World

    Interactive DOMO Cosplay including the World Preimere of 8K DOMO! WORLD

    Domo is a creature hatched from an egg. Known for being the mascot of the Japanese broadcaster, NHK, Domo has over 13 million FB fans & over 10 million YT views. Domo’s fans love to create stories & cosplay of this character of mysterious origins. A new 8K video, DOMO! WORLD, premieres & finally reveals his origins. Domo DJ will also be onstage!

  • Echo Escape

    Introducing Echo Escape, the world’s first escape experience powered by voice. This thrilling race against time will immerse you in the world of Tom Clancy’s Jack Ryan, a new series coming to Amazon Prime Video, and transform you into a CIA analyst who must partner with Alexa and Amazon Echo to solve puzzles, break codes.. and much more!

  • American Tourister

    Star Wars and Marvel Luggage

    With American Tourister luggage, you can travel the world with your favorite Marvel and Star Wars characters. With more than 80 years of experience helping people get more fun out of travel, American Tourister has earned its place in the backseats and overhead bins of fun-seekers everywhere.

  • Cosplay Against Bullying

    There’s a hero inside all of us.

    An awareness campaign focusing on the moral and psychological effects of bullying.

  • Roman Zangief Photos

    Antique Japanese Photography from the Meiji Period (Oct 23, 1868 – Jul 30, 1912). Images of Samurai, Sumo, Buddhist and Shinto Priests, and other cultural aspects of Japanese culture.

  • Strand Bookstore

    Where Books + Comics Are Loved

    Strand Book Store is NYC’s indie bookstore with 90 years of history and more than 18 miles of books to prove it. The store spans four floors and is filled with thousands of discounted new and used books, mainstream to offbeat comics, curated merchandise including Strand’s famous Studio line, and fan-fueled events almost every night of the week.

  • Game of Thrones Pop Up Shop Presented by HBO and ReedPOP

    Awesome merch is coming. Check out the GoT pop up shop!

    New York Comic Con is home to some of the hottest exclusives that you will ever see. Visit our NYCC exclusives page to see items that you will be able to purchase at the stores located inside NYCC. http://www.newyorkcomiccon.com/Show-Floor/RPSC-NYCC-Exclusives/