We used to love going to the Licensing Show to see what all the studios were flogging, but this year they moved it to Vegas, so we’ll have to play along at home. PERSONAL TO J AND J: Please write and let us know how it’s going!
While we couldn’t be there, AICN was and they got some pictures of new Marvel movie logos and…the very first SCOTT PILGRIM movie poster! We’re told that the SCOTT PILGRIM key art will all be in the style of the comics, so score another one for our team. We snatched the above pic from AICN, but Slash Film has an angle corrected one.
Reuters has an overall look at this year’s show, and the terms “smaller attendance” and “tough market” are used as much as you’d expect. (We’d heard Viacom pulled out of exhibiting, despite what the story below says.)
Fewer companies will vie for attention at this year’s annual licensing show, but those in attendance will have a renewed focus as key deals are seen vital for gaining revenue in a recession that is sapping merchandise sales.
Major companies and brand names — from Disney and Viacom’s Nickelodeon to toymakers Mattel Inc and Hasbro Inc — will be at the 2009 Licensing International Expo in Las Vegas on Tuesday through Thursday.
This year, movie brands such as Transformers, G.I. Joe and Wolverine are expected to stay popular, bolstered by new movie releases.
More news at the official news site.