The news which we reported on Monday, that Marvel would allow a much later than normal final order cutoff for REBORN #1 to be able to take advantage of hoped-for media coverage, drew a follow-up post from Brian Hibbs analyzing what could drive readers into stores, but for his store, Marvel’s actions still come up wanting:
What’s horrifically fucked up about the CAPTAIN AMERICA #600 portion of this game is that that, effectively, most retailers had about a 3 hour window (on a Wednesday, fercryinoutloud — when most retailers are frantically trying to help customers and don’t have time to be obsessively checking email every 3 minutes) to make the decision whether to bring in those Monday CAPs or not. If you waited until Thursday it was too late to place order increases. Too bad, so sad.
Whatever these books end up being, however they end up selling, Marvel in my opinion handled this very poorly — not giving retailers enough information OR time to make a properly formed decision. It was all “trust us”.
We definitely need to talk to more retailers, and Marvel about all of this, but it does seem to point up a huge Catch 22; when previous stories — the death of Cap — hit, retailers said “Why didn’t you tell us! We could have taken advantage of this!” This time Marvel appears to have gone out of its way to allow retailers to order and sell books on a more flexible basis, but the way the whole system is set up, it still doesn’t work. Plus, we’re with Brian…will the return of Steve Rogers really drive people into stores?
…Or IS it the return of Steve Rogers? On his blog, Kyle Baker adds to the speculation, with this image, tagged “Isaiah Bradley”:
PLUS, shouldn’t the REAL press stampede be over the fact that White House dog BO will appear in MARVEL PET AVENGERS?
Really, people, what’s more attractive to the population at large? A big sweaty guy in a skin-tight suit or a cute puppy?