Ahem, what was that you were saying about sales of graphic novels for young readers soaring? Marvel is no dummy and has just announced a team-up with the biggest graphic novel publisher in the US, Scholastic, for a series of graphic novels aimed at young readers. The line will kick off next spring with Miles Morales: Shock Waves by written by bestselling author Justin A Reynolds with art by Pablo Leon.
Subsequent volumes will feature a Shuri OGN written by Roseanne A. Brown and a Kamala Khan OGN written by Nadia Shammas.
Marvel and Scholastic had previously teamed for prose novels, with one starring Shuri debuting to success earlier this year and one featuring the Avengers set to debut next month.
The PR is below, but the quote from Marvel’s vp of licensed publishing Sven Larson is on the money – Marvel has been looking to license out its iconic beloved characters to different publishers because ka-ching.
And make no mistake, teaming up with Scholastic is a license to print money. DC’s kids and YA lines have been very successful in both bookstores and even comics shops. This Marvel line will be no different.
Marvel Entertainment and Scholastic, the global children’s publishing, education and media company, today announced a multi-year Original Graphic Novel program featuring some of Marvel’s most iconic Super Heroes including Miles Morales, Kamala Khan, Shuri and more! These new stories will launch as part of Scholastic’s Graphix Media line, building from the success of Marvel and Scholastic’s prose collaboration program that kicked off earlier this year.
Next spring, Marvel and Scholastic’s new OGNs will make their debut with Miles Morales: Shock Waves, written by bestselling author Justin A. Reynolds (Opposite of Always and the forthcoming novel, Early Departures) with art by Eisner Award-nominated artist Pablo Leon (The Journey)! Following one of Marvel’s most popular characters, Miles Morales: Shock Waves will introduce readers to a riveting new story that will thrill both new and well-versed comics readers alike.
“Ever since he entered the Marvel Universe a few years ago, Miles has struck a deep and personal chord with fans around the world,” said Lauren Bisom, Editor of Marvel’s juvenile publishing. “As Spider-Man, he embodies that classic coming-of-age story. But as Miles, he represents so much more—and his life experiences, his culture, and his ability to embrace his inner strength make him one of the most important and inspirational heroes in the Marvel Universe.”
In Miles Morales: Shock Waves, Miles Morales is a normal school kid who happens to juggle school at Brooklyn Visions Academy while swinging through the streets of Brooklyn as Spider-Man. After a disastrous earthquake strikes his mother’s birthplace of Puerto Rico, Miles springs into action to help set up a fundraiser for the devastated island. But when a new student’s father goes missing, Miles begins to make connections between the disappearance and a giant corporation sponsoring Miles’ fundraiser. Who is behind the disappearance, and how does that relate to Spider-Man?
Following Miles Morales: Shock Waves, Marvel and Scholastic will debut all-new adventures following Kamala Khan, written by rising graphic novel writer Nadia Shammas, and Shuri, written by New York Times bestselling author Roseanne A. Brown! More details on these new OGNs will be released in the coming months.
Earlier this year, the collaboration between Marvel and Scholastic launched to critical acclaim with Shuri: A Black Panther Novel by New York Times bestselling author Nic Stone; soon to be followed by Avengers Assembly: Orientation by popular middle grade author Preeti Chhibber this August. In addition to releasing new OGNs starting in 2021, Marvel and Scholastic will continue its prose collaboration with new and sequel novels for readers everywhere.
“Our relationship with the Marvel publishing team is a true collaboration and partnership,” said Debra Dorfman, VP & Publisher, Licensing, Media & Brands. “As we grow our OGN list in licensing under Graphix Media, we can’t think of a better team to work with. How lucky are we to have Justin A. Reynolds and Pablo Leon collaborating on the first book about Miles Morales? We are equally as thrilled to welcome Nadia Shammas and Roseanne A. Brown to Scholastic.”
“The first books in our collaboration with Marvel have been enthusiastically received by critics and readers alike,” added Michael Petranek, Executive Editor and Manager, Graphix Media. “We are thrilled to bring fans of these amazing characters more stories to enjoy. We can’t wait to take our readers on new adventures and expand the breadth of our storytelling with Marvel.”
“After launching our prose novels with Scholastic earlier this year, we’ve seen a huge demand for more Marvel stories and entry points into the Marvel Universe,” said Sven Larsen, Vice President, Licensed Publishing, Marvel. “These middle grade OGNs are the perfect next step to bring more readers in with the visual storytelling Marvel fans know and love. We’re thrilled to build our collaboration with Scholastic and tell brand-new stories that represent the world around us, both through our characters and the creative teams behind them. We can’t wait to introduce you to this next chapter for Marvel’s heroes.”
This is EXACTLY the right move by Marvel, what with Raina’s books dominating the bestseller lists. Why trifle over age 45+ men at comic shops? Skate to where the puck is going.
its good for marvel to team up with the NUMBER ONE PUBLISHER OF COMICS.
Marvel isn’t going to find new readers at the comic shops. Those are hangouts for middle-aged men who’ve been reading comics for decades. With newsstands gone, a Scholastic partnership seems like a wise idea.
Dave Peterson: Why can’t Marvel do both? Seems that’s what they are trying to do here. I agree that Scholastic is a great partnership for Marvel, but I don’t get this idea that Marvel (or DC) should just stop making comics for existing readers either. I think its pretty clear that these companies can (and should) try to attract as wide an audience for their content as possible. If that means having an Immortal Hulk book that appeals to those 30+ alongside a Mile Morales comic that appeals to those 10+, I think that is just a good combo for the entire industry.
“i don’t get this idea that Marvel (or DC) should just stop making comics for existing readers either.”
Marvel and DC are actually trying to hold on to their traditional audience of older male superhero fans, while trying to appeal to a new audience that is younger and more diverse. The companies are walking a tightrope, because these two audiences can have very different tastes and expectations.
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