THE SIMPSONS MOVIE was not only a damned funny movie which spawned many many great lines to add to the pile of great Simpsons lines, it is probably the best marketed movie ever. The string continues for today’s DVD release, as the SImpsons go Manhattan:
Today’s Simpsonfest is an all-day Fox affair in the heart of the city marking the hit toon’s DVD release. Anyone in Midtown will find it difficult to miss the yellow-jacketed street teams, the “Simpsons on Ice” show at Bryant Park, the giant inflatable Homers and the Empire State Building lit up yellow in the landmark’s first-ever movie tie-in.
Needless to say we’ll be on the lookout for giant inflatable Homers.
St. Louis is feeling the Simpsons love, too….171 parking meters up and down Market Street in downtown are marked with floating pink-frosted donuts to signify that parking is free all day today to celebrate. I have no reason to go downtown today, but I still think it’s pretty neat.
One could nitpick and say that the inflatable King Kong was the first movie tie in. Also, there is the 360 helicopter shot at the end of Sleepless In Seattle, where the windows were lit to create hearts.
This is bad news for anyone who’s a member of the No-Homers Club. The Empire Building trick might be okay, they are allowed to have one.