King Features Syndicate announced on Wednesday that going forward it will be the representative for the literary and art-based brand Moomin as well as the Icelandic property Tulipop. Moomin was created in 1945 by the Finnish author and artist Tove Jansson and now includes a huge array of popular characters such as Popeye, Betty Boop, Cuphead, The Phantom, Flash Gordon, Mandrake the Magician, Archie Comics and even Garfield.
Tulipop, though lesser known in the States, is home to adorably empathetic creatures called Tulipoppers. It’s an “Icelandic character based lifestyle brand” featuring personalities that “are all quite flawed but still lovable – just like us humans.” Tulipop – the name of the brand and universe – pledges to challenge gender stereotypes and promote mutual respect for all living things – both plant and person.
Moomin and Tulipop will now both be represented by King Features in merchandising, advertising and promotions. King Features is especially looking forward to representing Moomin as it looks to its  75th anniversary, coming in 2020.  Fans can look forward to a plethora of accessories, apparel, stationary and other various goodies.
CEO of Moomin Characters Roleff Kråkström provided a statement, saying “Moomin Characters has waited for many years and intentionally refrained from entering the U.S. market. Our assumption has always been that we must find the right partner before we take on such a huge market. King Features is just the partner we have been looking for and shows that the long wait was worthwhile. We are now ready to pull up our sleeves and start working together with the King Features team. This is really exciting.”


  1. Don’t forget to look out for Tove Jansson’s non-Moomin work, or for that matter her Moomin watercolours.
    I wonder whether in biographies that King Features will put out, there’ll be any mention of Tove’s life partner Tuulikki Pietilä, or whether she’ll be edited out…

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