Dark Horse has hired former Borders graphic novel buyer Micha Hershman as their new Director of Marketing. According to PR:

In his 13 year tenure, Hershman has developed an extensive professional experience with comics, graphic novels, science fiction, horror and related merchandise. After handling the buyer duties for the chain’s rapidly growing graphic novel section, he became the Category Director for the company’s pop culture section. Having engineered highly successful retail and online marketing campaigns for such recognizable brands as Star Wars, Lord of the Rings and Twilight, and managed the Children’s and Fiction marketing teams, Micha comes to Dark Horse armed with both the experience and passion to grow the brand’s presence in all markets.

“Dark Horse is a world-class organization, unmatched in it’s dedication to comics, their creators and their fans” said Hershman.  “I couldn’t be more excited to join Mike Richardson and his team.”

“We are extremely happy to have Micha here at Dark Horse” said President Mike Richardson. “The experience, knowledge, and enthusiasm he brings to our marketing team will be a huge resource as we look to grow Dark Horse over the coming years.”

A very quick google shows Hershman commenting on GNs and their place in the world for years, so he’s very conversant with the field. He starts in his new position later this month.


  1. not sure what this says about the state of things for Borders, but hopefully it works out for Mike AND Dark Horse! :)