During writer Peter David’s acclaimed Hulk run in the ’80s, the Jade Giant returned to his original grey form and a security guard for a Las Vegas casino owner, adopting the name Joe Fixit in the process. Marvel recently revisited this era in a miniseries written by David.

As Peter David explained the genesis of the character:

“When I created Joe Fixit decades ago, it was merely as a means to shake up the standard formula. Typically Bruce would have set up some sort of situation and he would be worried that the Hulk would inevitably show up and screw things up. The storyline with Joe flipped the formula on its head, and set up the Hulk with his great situation in Vegas and he was worried that Bruce would show up to screw things up. I had no idea that the character would have this much staying power”

Today, Hasbro unveiled a new Marvel Legends action figured inspired by Bruce Banner’s alter-alter-ego. This figure stands at 8.1 inches tall and includes 5 The Incredible Hulk comics-inspired accessories.

Check out the images and details below:


(HASBRO/Ages 4 years & up/Approx. Retail Price: $38.99 / Available: Summer 2023)

Joe Fixit, Bruce Banner’s alter-alter-ego, trades scruples for extra intelligence, giving him the will and the way to act outside the moral boundaries of both Bruce and The Hulk. This quality premium 6-inch scale Joe Fixit figure stands at 8.1 inches tall and features deco and design inspired by the character’s appearance in The Incredible Hulk comics! Includes figure and 5 comics-inspired accessories.

With over 80 years of entertainment history, Marvel has become a cornerstone of fan collections around the world. With the Marvel Legends Series, fan favorite Marvel Comic Universe and Marvel Cinematic Universe characters are designed with premium detail and articulation for posing and display in collections. Available this Summer exclusively at Walmart.  

Joe Fixit Joe Fixit Joe Fixit