Your publisher has called you to tell you that your book has a publication date! It’s coming out! In the future!

What . . . do you do in the meantime? You want everyone you know — and also everyone you don’t know — to be the most excited and to buy your book when it appears in stores. How do you work with your publisher to make that happen? What does your publisher want you to do? What does your publisher want you NOT to do?

Today we talk about all these questions with Jacq Cohen, the Executive Director of Marketing, Publicity, and Promotions at Fantagraphics (which basically means that her job is to work with authors to plan and execute the best strategy for getting people excited about their graphic novels).

Interested in learning more about Jacq Cohen and Fantagraphics? You can find her on Twitter; and also Fantagraphics.

(We note that we recorded this episode in 2019, so the discussion and advice here is sometimes not representative of the state of the world in 2020/2021. For more on that . . . more TK.)