Google is truly a master of real-time marketing, from their daily Google Doodles to special search features. With Avengers: Endgame in theaters today, the search giant has introduced one of the latter. Users who google ‘Thanos’ will see an icon of the Infinity Gauntlet below his photo card on the right-hand side of the screen. Check it out:
In Avengers: Infinity War, when Thanos activated the gauntlet at the end of the film—with a snap of his fingers—half the population disappeared, dissolving into dust. If you click on Google’s Infinity Gauntlet icon, you’ll see something similar happen to your search results, making them “perfectly balanced… as all things should be.”
Heading into the weekend, Avengers: Endgame is already breaking box office records worldwide. If you’ve seen the film and want to see some hot takes, click here. If you haven’t seen the film yet, check out this totally spoiler-free review. We know the internet is jam-packed with spoilers today, so tread carefully!
Samantha Puc is an essayist and culture critic whose work has been featured on Bitch Media, The Mary Sue, Bustle, and elsewhere. She mostly writes intersectional pop culture analysis with a particular focus on representation of LGBTQ and fat characters in fiction. Samantha is the managing editor at The Beat, as well as the co-creator and editor-in-chief of Fatventure Mag, an outdoors zine for fat creators who are into being active, but not into toxic weight-loss culture. She lives in Montana with her partner and cats.