The Beat is proud to exclusively announce that IDW Publishing has reported that first issue of The Exorcism at Buckingham Palace, which went on sale last week, has quickly sold out at the distributor level. Moreover, the publisher is rushing a second print with a FOC of this Monday (3/23 to ensure it can go on sale the same day as the second issue April 29th, giving fans an easy opportunity to get both issues at once.
The Exorcism at Buckingham Palace,
The latest title from the IDW Dark horror imprint, The Exorcism at Buckingham Palace is a supernatural thriller involving the British royal family. The creative team consists of writer Hannah Rose May artist Kelsey Ramsay, colorist Heather Breckel, and letterer Jodie Troutman and is set in the same universe of May’s prior IDW Dark book, he Exorcism at 1600 Penn.
As The Beat has reported, there’s been a noticeable pattern in recent months of indie comic titles and other books, in particular first issues, selling like gangbusters and heading back for second printings. The trend was arguably first seen with D’orc and soon followed by other titles such as White Sky, Death Fight Forever, and Narco all selling out before the day of release.
There’s a myriad of reasons to explain this sudden surge of issue sales resulting in second printings, the most obvious being a new wave of speculators taking advantage of low order sales to create scarcity and amplify demand and thus allow them to selling the issues for a higher price.
Of course, that’s not to ignore demand from fans and readers. In the case of The Exorcism at Buckingham Palace, it could be certainly be argued that that the book’s predecessor, The Exorcism at 1600 Pen, being adapted for film by Blumhouse played a potential factor in increased interest and sales for the book.
