by David Carter

381911_20161124141945_largeGreetings, sales charts fans! It’s time once again to look at DC’s sales figures.

Around these parts we sometimes act as though the sales estimates are actual sales numbers. We of course know this is not true, and those of you who read the fine print each month know that we know this is not true. These are estimates extrapolated from data provided by Diamond North America, and represent only sales to comic shops in the U.S. and Canada. Which leaves out sales through all sorts of channels, including notably the United Kingdom (where, for example, I hear that Hellblazer/John Constantine comics sell much better than their North American sales would indicate), but also newsstands and mail subscriptions.

(We use the Diamond-NA estimates because they are pretty much the only figures available to us, and because they are fairly consistent for a month-to-month analysis.)

Which leads us to MAD Magazine. Earlier this month, friend-of-The-Beat John Jackson Miller had a blog post over at his site Comichron which looked at the sales data in the most recent Statement of Ownership for MAD Magazine. The figures may come as a surprise: MAD sold an average 127,040 copies per issue in 2016. That’s actual paid circulation, not estimates. Perhaps even more surprising is that the part that is from mail subscriptions is 75,466—well over half. Which puts MAD on par with Batman for sales for DC. (The biggest question out of this is why, with those sales, MAD is only a bi-monthly?!) We don’t know that portion of that is sales through Diamond, as MAD gets classified as a magazine and our sources for sales figures don’t provide those estimates. But it’s a good reminder that what we see from month-to-month, while providing an apples-to-apples comparison, is not the whole story.

Comic sales were down across the board in November, despite it being a five week month (DC actually sold three fewer titles in November than in October). DC was part of that decline, selling about 500K fewer comics in November than in October. They were however up 700K comics sold versus November 2015, despite overall comic unit sales being down 8% from November 2015, and that’s even with not having the over 400K sales from the first issue of Dark Knight III a year ago. So even though Rebirth sales continue to trend downward—as would be expected at this stage after a line-wide relaunch—it is still bearing a good deal of fruit for DC.

Also, returnability ended this month for all of the Rebirth titles, even those that have not had three issues out yet. Which leaves the only returnable books this month being the nascent Young Animal titles.

Warning: The commentary below may contain reasoned analysis, speculation (unfounded and otherwise), opinion, and/or snark. Those looking for a more straightforward analysis are directed to John Jackson Miller’s excellent Comichron analysis, posted earlier this month over at Comichron!

Please consider the fine print at the end of the column. Thanks to Milton Griepp and ICv2.com for the permission to use their figures. An overview of ICv2.com’s estimates can be found here.

(Note that the percentage comparisons are now done with total orders including reorder activity, as opposed to initial orders as was the practice of this column under the previous administration.)


1, 2 - BATMAN ($2.99)
11/2006: Batman #658    --  94,349 
11/2006: Batman #659    --  90,651 
11/2011: Batman #3      -- 150,984
11/2012: Batman #14     -- 159,729 
11/2013: Batman #25     -- 125,602 
11/2014: Batman #36     -- 115,183 [118,443]
----------------------------------
11/2015: Batman #46     -- 106,989 (-  2.1%) [107,758]
12/2015: Batman #47     -- 127,201 (+ 18.0%) 
01/2016: Batman #48     -- 100,962 (- 20.6%) 
02/2016: Batman #49     -- 102,689 (+  1.7%) 
03/2016: Batman #50     -- 163,406 (+ 67.7%) [172,256]
04/2016: Batman #51     -- 101,922 (- 40.8%) 
05/2016: Batman #52     -- 102,197 (+  0.3%) 
06/2016: Rebirth #1     -- 219,788 (+124.3%) [229,267]
06/2016: Batman #1      -- 308,396 (+ 44.9%) [332,281]
07/2016: Batman #2      -- 194,816 (- 41.4%) 
07/2016: Batman #3      -- 185,833 (-  4.6%) 
08/2016: Batman #4      -- 168,284 (-  9.4%) 
08/2016: Batman #5      -- 156,356 (-  7.1%) 
09/2016: Batman #6      -- 138,853 (- 11.2%) 
09/2016: Batman #7      -- 135,585 (-  2.4%) 
10/2016: Batman #8      -- 129,837 (-  4.2%) 
10/2016: Batman #9      -- 126,090 (-  2.9%) 
11/2016: Batman #10     -- 120,901 (-  4.1%) 
11/2016: Batman #11     -- 116,690 (-  3.5%) 
-----------------
6 months: + 16.2%
1 year  : + 10.2%
2 years : +  0.3%
5 years : - 21.3%
10 years: + 28.4%

Includes freely-orderable variant (f.o.v.) covers, as do all of the Rebirth comics. I’m not going to keep repeating this fact for all of the Rebirth titles; just assume that they’re there, and I’ll only make mention if there’s something strange or different.

Batman moves back to the top this month, two of only three comics over 100K this month (the other is Civil War II #7) and beating out several high-profile Marvel NOW launches (including Invincible Iron Man, Avengers, and Unworthy Thor).

Batman is one of the few Rebirth titles running behind its New 52 counterpart, but considering that was the Snyder/Capullo juggernaut, it’s nothing to be ashamed of.

4 - ALL STAR BATMAN ($4.99)
11/2006: --
---------------------------------------
08/2016: All Star Batman #1  -- 318,283 (+238.5%)   
09/2016: All Star Batman #2  -- 151,523 (- 52.4%)   
10/2016: All Star Batman #3  -- 117,596 (- 22.4%)   
11/2016: All Star Batman #4  --  99,064 (- 15.8%)   
-----------------
10 years:    n.a.

No longer returnable, Snyder’s monthly Batman book slips below the 100K mark. But then this is a $5 book, so it’s generating more revenue than an issue of the regular Batman title. It may not be the primary Bat-book, but with Snyder at the helm it’s a close second.

7 - BATMAN ANNUAL ($4.99)
04/2012: Batman Annual #1 -- 101,394           [105,754] 
07/2013: Batman Annual #2 -- 101,726 (-  3.8%) 
12/2014: Batman Annual #3 --  81,396 (- 20.0%) 
07/2015: Batman Annual #4 --  80,684 (-  0.9%) 
11/2016: Batman Annual #1 --  91,033 (+ 12.8%)

A second $5 Batman book this month, also over 90K. That’s four of the top seven titles this month starring Batman. Batman, Batman, Batman!

And actually, what I said above about all of the Rebirth titles having f.o.v.s is not true; the Annuals had but a single regular cover. Which makes the Batman Annual’s 91K a bit more impressive. And this was an anthology, with five stories between its covers, which also isn’t supposed to work these days. Time for DC to look into starting up a bi-monthly Batman anthology…

12, 13 - JUSTICE LEAGUE ($2.99)
11/2011: Justice League #3  -- 168,679
11/2012: Justice League #14 -- 113,094
11/2013: --
11/2014: Justice League #36 --  74,796 [75,983]
--------------------------------------
11/2015: -- 
12/2015: Justice League #46 --  75,660 (-  3.5%)
12/2015: Justice League #47 --  84,970 (+ 21.2%)  [91,688]
01/2016: --
02/2016: Justice League #48 --  72,704 (- 20.7%)
03/2016: --
04/2016: Justice League #49 --  71,131 (-  2.2%)
05/2016: Justice League #50 --  92,423 (+ 29.9%) [100,106]
06/2016: Justice League #51 --  70,059 (- 30.0%)
06/2016: Justice League #52 --  72,413 (+  3.4%)
07/2016: Rebirth #1         -- 195,402 (+178.4%) [201,613]
07/2016: Justice League #1  -- 230,106 (+ 14.1%)
08/2016: Justice League #2  -- 140,142 (- 39.1%)
08/2016: Justice League #3  -- 121,812 (- 13.1%)
09/2016: Justice League #4  -- 104,003 (- 14.6%)
09/2016: Justice League #5  --  98,276 (-  5.5%)
10/2016: Justice League #6  --  89,073 (-  9.4%)
10/2016: Justice League #7  --  85,789 (-  3.7%)
11/2016: Justice League #8  --  80,696 (-  5.9%)
11/2016: Justice League #9  --  77,905 (-  3.5%)
-----------------
6 months: - 20.8%
1 year  :    n.a.
2 years : +  4.4%
5 years : - 53.0%

Justice League is also running behind its New 52 counterpart, but that was Geoff Johns & Jim Lee.

What’s a bit more disconcerting is that Justice League has already dropped to where the New 52 series was near the end of its run. So it needs to start stabilizing pretty soon…

The new Batman/Teenage Mutant Ninja Turtles Adventures mini-series is being published by IDW so I won’t be tracking it with the DC sales. But if you’re interested, the first multiple-variant-fueled returnable issue charted at #14 with sales of 75,974 (or 83,571 when adjusted up 10% for returnability). DC’s previous Batman/TMNT series launched at 134,526 [164,941] and ended at 64,911.

16, 19 - DETECTIVE COMICS ($2.99)
11/2006: Detective Comics #825 --  58,940
11/2011: Detective Comics #3   -- 111,197
11/2012: Detective Comics #14  --  74,560
11/2013: Detective Comics #25  --  64,392 
11/2014: Detective Comics #36  --  58,171 [58,455]
-----------------------------------------
11/2015: Detective Comics #46  --  47,256 (-  1.9%) [47,280]
12/2015: Detective Comics #47  --  45,867 (-  3.0%)
01/2016: Detective Comics #48  --  45,111 (-  1.6%)
02/2016: Detective Comics #49  --  45,300 (+  0.4%)
03/2016: Detective Comics #50  --  52,373 (+ 15.6%)
04/2016: Detective Comics #51  --  43,190 (- 17.5%)
05/2016: Detective Comics #52  --  43,961 (+  1.8%)
06/2016: Detective Comics #934 -- 106,239 (+176.0%) [121,314]
06/2016: Detective Comics #935 -- 103,417 (-  6.9%) [112,965]
07/2016: Detective Comics #936 -- 110,689 (-  2.0%)
07/2016: Detective Comics #937 -- 101,389 (-  8.4%)
08/2016: Detective Comics #938 --  97,829 (-  3.5%)
08/2016: Detective Comics #939 --  89,612 (-  8.4%)
09/2016: Detective Comics #940 --  80,897 (-  9.7%)
09/2016: Detective Comics #941 --  82,953 (+  2.5%)
10/2016: Detective Comics #942 --  81,432 (-  1.8%)
10/2016: Detective Comics #943 --  74,340 (-  8.7%)
11/2016: Detective Comics #944 --  71,923 (-  3.3%)
11/2016: Detective Comics #945 --  69,942 (-  2.8%)
-----------------
6 months: + 61.4%
1 year  : + 50.0%
2 years : + 21.3%
5 years : - 36.2%
10 years: + 20.3%

If this were a monthly book, we could confidently call these standard attrition numbers. But in this brave new world of twice-monthly comics we’re not entirely sure what standard attrition should mean. DC’s previous weekly books typically saw sales drop 5-6% over the course of a month, with the first issue of the month usually showing a slightly steeper drop-off than the other issues. So should we expect to see a twice-monthly comic settle down to 4% or so over the course of a month? Or will it end up being closer to the 2.5-3.5% per issue that we call standard attrition for a monthly comic? Time will tell, I suppose…

17, 20 - FLASH ($2.99)
11/2006: Flash FMA #6   --  56,789 
11/2011: Flash #3       --  90,417
11/2012: Flash #14      --  48,012
11/2013: Flash #25      --  41,838 
11/2014: Flash #36      --  38,145  [38,842]
----------------------------------
11/2015: Flash #46      --  36,153 (+  1.9%)  [36,701]
12/2015: Flash #47      --  42,129 (+ 14.8%)
01/2016: --
02/2016: Flash #48      --  34,903 (- 17.2%)
02/2016: Flash #49      --  34,407 (-  1.4%)
03/2016: --
04/2016: Flash #50      --  35,160 (+  2.2%)
05/2016: Flash #51      --  33,878 (-  3.6%)
05/2016: Flash #52      --  32,831 (-  3.1%)
06/2016: Rebirth #1     --  98,580 (+275.0%) [123,115]
06/2016: Flash #1       -- 110,431 (+  2.7%) [126,429]
07/2016: Flash #2       -- 113,639 (- 10.1%)
07/2016: Flash #3       -- 107,067 (-  5.8%)
08/2016: Flash #4       -- 102,208 (-  4.5%)
08/2016: Flash #5       --  91,830 (- 10.2%)
09/2016: Flash #6       --  82,930 (-  9.7%)
09/2016: Flash #7       --  78,057 (-  5.9%)
10/2016: Flash #8       --  76,749 (-  1.7%)
10/2016: Flash #9       --  74,311 (-  3.2%)
11/2016: Flash #10      --  70,681 (-  4.9%)
11/2016: Flash #11      --  68,304 (-  3.4%)
-----------------
6 months: +108.3%
1 year  : + 89.3%
2 years : + 78.9%
5 years : - 23.1%
10 years: + 22.4%

The top-selling DC comic not featuring Batman, Flash is one of the clear winners of Rebirth, selling well ahead of where its New 52 counterpart ended.

21, 22 - SUPERMAN ($2.99)
11/2006: Superman #657  --  62,327
11/2011: Superman #3    --  86,386
11/2012: Superman #14   --  52,572
11/2013: Superman #25   --  39,295 
11/2014: Superman #36   --  52,272  [52,825]
----------------------------------
11/2015: Superman #46   --  41,657 (-  3.0%)  [41,765]
12/2015: Superman #47   --  47,377 (+ 13.4%) 
01/2016: Superman #48   --  37,690 (- 20.4%)
02/2016: Superman #49   --  36,318 (-  3.6%)
03/2016: Superman #50   --  91,396 (+151.7%)
04/2016: Superman #51   --  38,103 (- 58.3%)
05/2016: Superman #52   --  54,317 (+ 67.9%)  [63,989]
06/2016: Rebirth #1     -- 130,277 (+115.7%) [138,031]
06/2016: Superman #1    -- 115,918 (-  4.3%) [132,050]
07/2016: Superman #2    -- 112,148 (- 15.1%)
07/2016: Superman #3    -- 107,367 (-  4.3%)
08/2016: Superman #4    --  96,969 (-  9.7%)
08/2016: Superman #5    --  89,473 (-  7.7%)
09/2016: Superman #6    --  76,124 (- 14.9%)
09/2016: Superman #7    --  72,867 (-  4.3%)
10/2016: Superman #8    --  69,905 (-  4.1%)
10/2016: Superman #9    --  67,321 (-  3.7%)
11/2016: Superman #10   --  66,956 (-  0.5%)
11/2016: Superman #11   --  63,686 (-  4.9%)
-----------------
6 months: +  2.1%
1 year  : + 56.4%
2 years : + 23.7%
5 years : - 24.4%
10 years: +  4.8%

These issues co-starred Batman and Robin and serve as a prologue to the upcoming Super Sons series. Which may explain the tiny drop for issue #10 but not the kinda larger drop for issue #11.

24, 27 - SUICIDE SQUAD ($2.99)
11/2011: Suicide Squad #3      --  40,827
11/2012: Suicide Squad #14     --  63,691  [69,185]
11/2013: Suicide Squad #25     --  27,067 
11/2014: New Suicide Squad #4  --  34,920  [35,707]
-----------------------------------------
11/2015: New Suicide Squad #14 --  32,925 (-  1.1%) [33,219]
12/2015: New Suicide Squad #15 --  26,449 (- 20.4%)
01/2016: New Suicide Squad #16 --  24,870 (-  6.0%)
02/2016: New Suicide Squad #17 --  23,687 (-  4.8%)
03/2016: New Suicide Squad #18 --  28,243 (+ 19.2%)
04/2016: New Suicide Squad #19 --  23,799 (- 15.7%)
05/2016: New Suicide Squad #20 --  23,425 (-  1.6%)
06/2016: New Suicide Squad #21 --  23,887 (+  2.0%)
07/2016: New Suicide Squad #22 --  25,162 (+  5.3%)
08/2016: Rebirth #1            -- 195,587 (+677.3%)
08/2016: Suicide Squad #1      -- 239,439 (+ 22.4%)
09/2016: Suicide Squad #2      --  98,533 (- 58.8%)
09/2016: Suicide Squad #3      --  90,885 (-  7.8%)
10/2016: Suicide Squad #4      --  76,324 (- 16.0%)
10/2016: Suicide Squad #5      --  69,819 (-  8.5%)
11/2016: Suicide Squad #6      --  61,973 (- 11.2%)
11/2016: Suicide Squad #7      --  59,452 (-  4.1%)
-----------------
6 months: +159.2%
1 year  : + 82.8%
2 years : + 70.0%
5 years : + 48.7%

No longer returnable. In fact, DC seems to have dropped returnability all together for the Rebirth books this month, even those that haven’t run for three months yet.

Justice League vs. Suicide Squad starts up in December, which will very likely give Suicide Squad sales an extra boost.

25, 30 - WONDER WOMAN ($2.99)
11/2006: Wonder Woman #3   --  76,998
11/2011: Wonder Woman #3   --  65,621
11/2012: Wonder Woman #14  --  42,384
11/2013: Wonder Woman #25  --  33,532 
11/2014: Wonder Woman #36  --  58,965  [61,115]
-------------------------------------
11/2015: Wonder Woman #46  --  34,042 (+  0.6%) [34,454]
12/2015: Wonder Woman #47  --  40,123 (+ 16.5%)
01/2016: Wonder Woman #48  --  32,687 (- 18.5%)
02/2016: Wonder Woman #49  --  35,398 (+  8.3%)
03/2016: Wonder Woman #50  --  36,328 (+  2.6%)
04/2016: Wonder Woman #51  --  29,787 (- 18.0%)
05/2016: Wonder Woman #52  --  29,673 (-  0.4%)
06/2016: Rebirth #1        -- 103,904 (+316.6%) [123,624]
06/2016: Wonder Woman #1   -- 118,511 (+  5.5%) [130,381]
07/2016: Wonder Woman #2   -- 114,135 (- 12.5%)
07/2016: Wonder Woman #3   -- 103,912 (-  9.0%)
08/2016: Wonder Woman #4   --  93,862 (-  9.7%)
08/2016: Wonder Woman #5   --  85,646 (-  8.8%)
09/2016: Wonder Woman #6   --  74,856 (- 12.6%)
09/2016: Wonder Woman #7   --  70,118 (-  6.3%)
10/2016: Wonder Woman #8   --  66,405 (-  5.3%)
10/2016: Wonder Woman #9   --  64,555 (-  2.8%)
11/2016: Wonder Woman #10  --  60,185 (-  5.8%)
11/2016: Wonder Woman #11  --  58,692 (-  3.5%)
-----------------
6 months: +101.4%
1 year  : + 73.4%
2 years : -  2.2%
5 years : -  8.9%
10 years: - 22.4%

Wonder Woman has dropped over 50% from the Rebirth, but these are still historically quite good numbers for a Wonder Woman series.

31 - TRINITY ($2.99)
09/2016: Trinity #1  -- 103,177 (+217.3%)
10/2016: Trinity #2  --  71,617 (- 30.6%)
11/2016: Trinity #3  --  58,253 (- 18.7%)

No longer returnable. A typical third issue drop.

34, 37 - HARLEY QUINN ($2.99)
11/2013: Harley Quinn #0  -- 114,212 [141,580]
11/2014: Harley Quinn #12 --  71,245  [72,503]
------------------------------------
11/2015: Harley Quinn #22 --  58,344 (+  6.2%)  [58,734]
12/2015: Harley Quinn #23 --  69,168 (+ 17.8%)
01/2016: Harley Quinn #24 --  44,967 (- 35.0%)
02/2016: Harley Quinn #25 --  51,495 (+ 14.5%)
03/2016: Harley Quinn #26 --  51,420 (-  0.1%)
04/2016: Harley Quinn #27 --  54,864 (+  6.7%)
05/2016: Harley Quinn #28 --  43,858 (- 20.1%)
06/2016: Harley Quinn #29 --  55,774 (+ 27.2%)
07/2016: Harley Quinn #30 --  45,443 (- 18.5%)
08/2016: Harley Quinn #1  -- 395,953 (+784.9%) [402,106]
08/2016: Harley Quinn #2  -- 128,316 (- 68.1%)
09/2016: Harley Quinn #3  --  89,799 (- 30.0%)
09/2016: Harley Quinn #4  --  81,046 (-  9.7%)
10/2016: Harley Quinn #5  --  69,237 (- 14.6%)
10/2016: Harley Quinn #6  --  64,710 (-  6.5%)
11/2016: Harley Quinn #7  --  56,878 (- 12.1%)
11/2016: Harley Quinn #8  --  54,111 (-  4.9%)
-----------------
6 months: + 26.5%
1 year  : -  5.5%
2 years : - 23.5%

No longer returnable. Harley Quinn is pretty much back to the area where the New 52 series was near it send. (It’s hard to tell exactly, as there was a good deal of variance in the f.o.v. covers in the New 52 series.)

35, 39 - NIGHTWING ($2.99)
11/2006: Nightwing #126 --  36,145
11/2011: Nightwing #3   --  64,098
11/2012: Nightwing #14  --  50,720
11/2013: Nightwing #25  --  44,039  
11/2014: Grayson #4     --  47,590  [47,886]
----------------------------------
11/2015: Grayson #14    --  31,831 (-  1.8%) [32,201]
12/2015: Grayson #15    --  35,765 (+ 11.1%)
01/2016: Grayson #16    --  30,420 (- 14.9%)
02/2016: Grayson #17    --  30,257 (-  0.5%)
03/2016: Grayson #18    --  33,550 (+ 10.9%)
04/2016: Grayson #19    --  27,378 (- 18.4%)
05/2016: Grayson #20    --  23,762 (- 13.2%)
06/2016: --
07/2016: Rebirth #1     -- 140,631 (+491.8%)
07/2016: Nightwing #1   -- 126,266 (- 10.2%)
08/2016: Nightwing #2   -- 102,444 (- 18.9%)
08/2016: Nightwing #3   --  89,711 (- 12.4%)
09/2016: Nightwing #4   --  70,652 (- 21.2%)
09/2016: Nightwing #5   --  76,932 (+  8.9%)
10/2016: Nightwing #6   --  69,246 (- 10.0%)
10/2016: Nightwing #7   --  58,402 (- 15.7%)
11/2016: Nightwing #8   --  56,091 (-  4.0%)
11/2016: Nightwing #9   --  52,984 (-  5.5%)
-----------------
6 months: +129.5%
1 year  : + 69.4%
2 years : + 13.9%
5 years : - 14.9%
10 years: + 50.9%

40 - TEEN TITANS ($2.99)
11/2006: Teen Titans #40 -- 64,176
11/2006: Teen Titans #41 -- 61,714
11/2011: Teen Titans #3  -- 60,758
11/2012: Teen Titans #14 -- 39,745
11/2013: Teen Titans #25 -- 32,395 
11/2014: Teen Titans #4  -- 36,364  [36,921]
----------------------------------
11/2015: Teen Titans #13 -- 26,511 (-  1.1%)
12/2015: Teen Titans #14 -- 26,239 (-  1.0%)
12/2015: Teen Titans #15 -- 27,201 (+  3.7%)
01/2016: Teen Titans #16 -- 24,201 (- 11.0%)
02/2016: Teen Titans #17 -- 23,566 (-  2.6%)
03/2016: Teen Titans #18 -- 23,056 (-  2.2%)
04/2016: Teen Titans #19 -- 21,989 (-  4.6%)
05/2016: Teen Titans #20 -- 18,593 (- 15.4%)
06/2016: Teen Titans #21 -- 18,766 (+  0.9%)
07/2016: Teen Titans #22 -- 19,005 (+  1.3%)
08/2016: Teen Titans #23 -- 19,118 (+  0.6%)
09/2016: Teen Titans #24 -- 19,540 (+  2.2%)
09/2016: Rebirth #1      -- 93,411 (+378.0%)
10/2016: Teen Titans #1  -- 71,459 (- 23.5%)
11/2016: Teen Titans #2  -- 52,877 (- 26.0%)
-----------------
6 months: +184.4%
1 year  : + 99.5%
2 years : + 43.2%
5 years : - 13.0%
10 years: - 16.0%

No longer returnable.

41 - TITANS ($2.99)
11/2015: Titans Hunt #2 of 12 --  22,466 (- 31.4%)
12/2015: Titans Hunt #3 of 12 --  20,918 (-  6.9%)
01/2016: Titans Hunt #4 of 8  --  23,578 (+ 12.7%)
02/2016: Titans Hunt #5 of 8  --  22,678 (-  3.8%)
03/2016: Titans Hunt #6 of 8  --  18,493 (- 18.5%)
04/2016: Titans Hunt #7 of 8  --  20,079 (+  8.6%)
05/2016: Titans Hunt #8 of 8  --  17,412 (- 13.3%)
06/2016: Rebirth #1           --  79,295 (+477.8%) [100,610]
07/2016: Titans #1            -- 112,676 (+ 12.0%) 
08/2016: Titans #2            --  80,079 (- 28.9%) 
09/2016: Titans #3            --  70,673 (- 11.7%) 
10/2016: Titans #4            --  58,342 (- 17.4%) 
11/2016: Titans #5            --  52,511 (- 10.0%) 
-----------------
6 months: +201.6%
1 year  : +133.7%

The two Titans series are with a few hundred copies of each other.

44, 48 - ACTION COMICS ($2.99)
11/2006: Action Comics #845 --  66,742  [71,135]
11/2011: Action Comics #3   -- 134,876
11/2012: Action Comics #14  --  64,341
11/2013: Action Comics #25  --  46,550 
11/2014: Action Comics #36  --  41,835  [41,960]
--------------------------------------
11/2015: Action Comics #46  --  35,569 (-  2.2%) [35,898]
12/2015: Action Comics #47  --  29,021 (- 19.2%)
01/2016: Action Comics #48  --  31,958 (+ 10.1%)
02/2016: Action Comics #49  --  31,496 (-  1.4%)
03/2016: Action Comics #50  --  40,025 (+ 27.1%)
04/2016: Action Comics #51  --  32,167 (- 19.6%)
05/2016: Action Comics #52  --  40,623 (+ 26.3%)
06/2016: Action Comics #957 --  82,884 (+136.1%) [95,893]
06/2016: Action Comics #958 --  83,227 (-  4.6%) [91,462]
07/2016: Action Comics #959 --  91,671 (+  0.2%)
07/2016: Action Comics #960 --  83,281 (-  9.2%)
08/2016: Action Comics #961 --  79,003 (-  5.1%)
08/2016: Action Comics #962 --  70,761 (- 10.4%)
09/2016: Action Comics #963 --  60,824 (- 14.0%)
09/2016: Action Comics #964 --  58,439 (-  3.9%)
10/2016: Action Comics #965 --  55,678 (-  4.7%)
10/2016: Action Comics #966 --  53,467 (-  4.0%)
11/2016: Action Comics #967 --  50,611 (-  5.3%)
11/2016: Action Comics #968 --  48,931 (-  3.3%)
-----------------
6 months: + 22.5%
1 year  : + 38.6%
2 years : + 18.6%
5 years : - 63.1%
10 years: - 30.0%

While still doing a good deal better than the New 52 edition at its nadir, historically these are mediocre sales for Action Comics. But there’s a big crossover with Superman on the way in March.

46 - SUPERMAN ANNUAL ($4.99)
08/2012: Annual #1 --  44,438
07/2013: Annual #2 --  36,943 (- 16.9%)
12/2015: Annual #3 --  28,802 (- 22.0%)
11/2016: Annual #1 --  49,748 (+ 72.7%)

Disappointing when compared with this month’s Batman Annual, but still better than any of the New 52 Superman Annuals sold. And there’s no f.o.v. here.

50, 53 - GREEN LANTERNS ($2.99)
11/2006: Green Lantern #14  --  72,894
11/2006: Green Lantern #15  --  70,148
11/2011: Green Lantern #3   -- 122,644 
11/2012: Green Lantern #14  --  78,499
11/2013: Green Lantern #25  --  54,322 
11/2014: Green Lantern #36  --  46,157  [46,524]
--------------------------------------
11/2015: Green Lantern #46  --  38,976 (+  1.4%)  [39,053]
12/2015: Green Lantern #47  --  45,706 (+ 17.0%)
01/2016: Green Lantern #48  --  36,068 (- 21.1%)
02/2016: Green Lantern #49  --  35,237 (-  2.3%)
03/2016: Green Lantern #50  --  36,242 (+  2.9%)
04/2016: Green Lantern #51  --  32,862 (-  9.3%)
05/2016: Green Lantern #52  --  32,936 (+  0.2%)
06/2016: Rebirth #1         -- 109,454 (+232.2%)
06/2016: Green Lanterns #1  --  93,401 (-  1.5%) [107,767]
07/2016: Green Lanterns #2  --  90,268 (- 16.2%)
07/2016: Green Lanterns #3  --  86,579 (-  4.1%)
08/2016: Green Lanterns #4  --  78,254 (-  9.6%)
08/2016: Green Lanterns #5  --  70,677 (-  9.7%)
09/2016: Green Lanterns #6  --  58,346 (- 17.4%)
09/2016: Green Lanterns #7  --  55,367 (-  5.1%)
10/2016: Green Lanterns #8  --  52,025 (-  6.0%)
10/2016: Green Lanterns #9  --  49,434 (-  5.0%)
11/2016: Green Lanterns #10 --  46,306 (-  6.3%)
11/2016: Green Lanterns #11 --  44,703 (-  3.5%)
-----------------
6 months: + 38.2%
1 year  : + 16.5%
2 years : -  2.2%
5 years : - 62.9%
10 years: - 36.4%
49, 53 - HAL JORDAN & THE GREEN LANTERN CORPS ($2.99)
11/2006: Green Lantern Corps #6   --  41,089
11/2011: Green Lantern Corps #3   --  65,393
11/2012: Green Lantern Corps #14  --  49,594
11/2013: Green Lantern Corps #25  --  38,369 
11/2014: Green Lantern Corps #36  --  34,109  [34,556]
--------------------------------------------
11/2015: --
12/2015: --
01/2016: Edge of Oblivion #1 of 6 --  26,819 (- 10.7%)
02/2016: Edge of Oblivion #2 of 6 --  21,265 (- 20.7%)
03/2016: Edge of Oblivion #3 of 6 --  20,096 (-  5.5%)
04/2016: Edge of Oblivion #4 of 6 --  19,434 (-  3.3%)
05/2016: Edge of Oblivion #5 of 6 --  18,699 (-  3.8%)
06/2016: Edge of Oblivion #6 of 6 --  18,459 (-  1.3%)
07/2016: Rebirth #1               -- 125,362 (+579.1%)
07/2016: Hal Jordan & GLC #1      -- 119,579 (-  4.6%)
08/2016: Hal Jordan & GLC #2      --  85,769 (- 28.3%)
08/2016: Hal Jordan & GLC #3      --  71,211 (- 17.0%)
09/2016: Hal Jordan & GLC #4      --  60,297 (- 15.3%)
09/2016: Hal Jordan & GLC #5      --  56,029 (-  7.1%)
10/2016: Hal Jordan & GLC #6      --  49,988 (- 10.8%)
10/2016: Hal Jordan & GLC #7      --  48,064 (-  3.8%)
11/2016: Hal Jordan & GLC #8      --  45,194 (-  6.0%)
11/2016: Hal Jordan & GLC #9      --  43,486 (-  3.8%)
----------------
6 months: +137.1%
1 year  :    n.a.
2 years : + 28.3%
5 years : - 32.2%
10 years: +  7.9%

Both Green Lantern books are running behind their New 52 counterparts, though GLC’s numbers look a bit better compared to the kinda awful numbers for the Edge of Oblivion mini.

57, 60 - GREEN ARROW ($2.99)
11/2006: Green Arrow #68 -- 32,135
11/2011: Green Arrow #3  -- 46,899
11/2012: Green Arrow #14 -- 21,825
11/2013: Green Arrow #25 -- 29,591 
11/2014: Green Arrow #36 -- 21,842 
----------------------------------
11/2015: Green Arrow #46 -- 24,393 (+  3.3%)
12/2015: Green Arrow #47 -- 30,834 (+ 26.4%)
01/2016: Green Arrow #48 -- 22,117 (- 28.3%)
02/2016: Green Arrow #49 -- 22,096 (-  0.1%)
03/2016: Green Arrow #50 -- 22,977 (+  4.0%)
04/2016: Green Arrow #51 -- 21,168 (-  7.9%)
05/2016: Green Arrow #52 -- 20,559 (-  2.9%)
06/2016: Rebirth #1      -- 89,936 (+373.0%) [97,243]
06/2016: Green Arrow #1  -- 76,816 (-  4.4%) [92,931]
07/2016: Green Arrow #2  -- 80,134 (- 13.8%)
07/2016: Green Arrow #3  -- 80,150 (+  0.0%)
08/2016: Green Arrow #4  -- 74,335 (-  7.3%)
08/2016: Green Arrow #5  -- 69,530 (-  6.5%)
09/2016: Green Arrow #6  -- 55,330 (- 20.4%)
09/2016: Green Arrow #7  -- 52,794 (-  4.6%)
10/2016: Green Arrow #8  -- 49,904 (-  7.4%)
10/2016: Green Arrow #9  -- 46,606 (-  4.7%)
11/2016: Green Arrow #10 -- 43,355 (-  7.0%)
11/2016: Green Arrow #11 -- 41,576 (-  4.1%)
-----------------
6 months: +106.6%
1 year  : + 74.1%
2 years : + 94.4%
5 years : -  9.5%
10 years: + 32.1%

You’d have to go back to the Kevin Smith days to find a Green Arrow series that was selling this well this far into the run.

62 - BATMAN BEYOND ($2.99)
11/2012: Unlimited #10     -- 19,004
11/2013: Universe #4       -- 16,889 
11/2014: Universe #16      -- 13,211 
------------------------------------
11/2015: Batman Beyond #6  -- 27,778 (-  5.5%)
12/2015: Batman Beyond #7  -- 21,946 (- 21.0%)
01/2016: Batman Beyond #8  -- 20,342 (-  7.3%)
02/2016: Batman Beyond #9  -- 19,449 (-  4.4%)
03/2016: Batman Beyond #10 -- 21,578 (+ 10.9%)
04/2016: Batman Beyond #11 -- 18,061 (- 16.3%)
05/2016: Batman Beyond #12 -- 18,133 (+  0.4%)
06/2016: Batman Beyond #13 -- 13,025 (- 28.2%)
07/2016: Batman Beyond #14 -- 18,001 (+ 38.2%)
08/2016: Batman Beyond #15 -- 17,882 (-  0.7%)
09/2016: Batman Beyond #16 -- 17,799 (-  0.5%)
09/2016: Rebirth #1        -- 74,722 (+319.8%)
10/2016: Batman Beyond #1  -- 66,591 (- 10.0%)
11/2016: Batman Beyond #2  -- 41,313 (- 38.0%)
-----------------
6 months: +127.8%
1 year  : + 48.7%
2 years : +212.7%

No longer returnable, and that’s typical second issue drop.

64 - MOTHER PANIC (Young Animal) ($3.99)
11/2016: Mother Panic #1  -- 45,089

Returnable and f.o.v.s.; see the fine print at the end of the column.

The second-best debut for a Young Animal title (after Doom Patrol). I’m kind of surprised that it did so well, given that it’s a completely new character, but obviously the Batman connection helped.

66, 74 - AQUAMAN ($2.99)
11/2006: Aquaman #45 -- 23,540
11/2006: Aquaman #46 -- 21,974
11/2011: Aquaman #3  -- 69,137
11/2012: Aquaman #14 -- 53,664
11/2013: Aquaman #25 -- 41,264 
11/2014: Aquaman #36 -- 32,838  [33,312]
------------------------------
11/2015: Aquaman #46 -- 25,962 (+  1.8%)
12/2015: Aquaman #47 -- 20,251 (- 22.0%)
01/2016: Aquaman #48 -- 23,373 (+ 15.4%)
02/2016: Aquaman #49 -- 23,546 (+  0.7%)
03/2016: Aquaman #50 -- 24,487 (+  4.0%)
04/2016: Aquaman #51 -- 21,959 (- 10.3%)
05/2016: Aquaman #52 -- 22,246 (+  1.3%)
06/2016: Rebirth #1  -- 75,206 (+308.3%) [90,841]
06/2016: Aquaman #1  -- 84,745 (+  2.8%) [93,339]
07/2016: Aquaman #2  -- 77,550 (- 16.9%)
07/2016: Aquaman #3  -- 75,196 (-  3.0%)
08/2016: Aquaman #4  -- 67,641 (- 10.0%)
08/2016: Aquaman #5  -- 60,422 (- 10.7%)
09/2016: Aquaman #6  -- 49,903 (- 17.4%)
09/2016: Aquaman #7  -- 47,005 (-  5.8%)
10/2016: Aquaman #8  -- 44,551 (-  5.2%)
10/2016: Aquaman #9  -- 42,695 (-  4.2%)
11/2016: Aquaman #10 -- 39,816 (-  6.7%)
11/2016: Aquaman #11 -- 38,109 (-  4.3%)
-----------------
6 months: + 75.1%
1 year  : + 50.1%
2 years : + 17.0%
5 years : - 43.6%
10 years: + 71.2%

67 - JUSTICE LEAGUE OF AMERICA ($3.99)
11/2006: JL of America #3  -- 140,939 [143,310]  
11/2011: --
11/2012: --
11/2013: JL of America #9  --  71,008 
-------------------------------------
11/2015: JL of America #5  --  52,604 (-  6.7%) [53,027]
12/2015: JL of America #6  --  55,410 (+  4.5%)
01/2016: JL of America #7  --  47,835 (- 13.7%)
02/2016: --
03/2016: JL of America #8  --  45,500 (-  4.9%)
04/2016: --
05/2016: --
06/2016: --
07/2016: --
08/2016: JL of America #9  --  44,700 (-  1.8%)
09/2016: --
10/2016: --
11/2016: JL of America #10 --  39,766 (- 11.0%)
-----------------
6 months:    n.a.
1 year  : - 25.0%
10 years: - 72.3%

Final issue. Came with a John Romita Jr. f.o.v., so it was originally solicited for April. This book was killed by chronic lateness. A new JLA series starts in February, with several Rebirth one-shots in January.

75 - SUPERGIRL ($2.99)
11/2006: Supergirl #11  --  62,544 
11/2011: Supergirl #3   --  50,784
11/2012: Supergirl #14  --  31,270
11/2013: Supergirl #25  --  25,377 
11/2014: Supergirl #36  --  28,373 
----------------------------------
08/2016: Rebirth #1     -- 124,088 (+367.8%)
09/2016: Supergirl #1   --  99,272 (- 20.0%)
10/2016: Supergirl #2   --  50,261 (- 49.4%)
11/2016: Supergirl #3   --  37,316 (- 25.8%)
-----------------
2 years : + 31.5%
5 years : - 26.5%
10 years: - 40.3%

No longer returnable. Things are going downhill fast here, and it is tracking significantly behind the New 52 version. Too bad because IMHO this is the best regular Supergirl comics series in a long time.

76, 80 - DEATHSTROKE ($2.99)
11/2011: Deathstroke #3  --  33,754 
11/2012: Deathstroke #14 --  14,452 
11/2014: Deathstroke #2  --  36,356  [37,484] 
-----------------------------------
11/2015: Deathstroke #12 --  31,939 (+  2.6%) [32,568]
12/2015: Deathstroke #13 --  25,344 (- 20.6%) 
01/2016: Deathstroke #14 --  27,648 (+  9.1%) 
02/2016: Deathstroke #15 --  26,534 (-  4.0%) 
03/2016: Deathstroke #16 --  25,390 (-  4.3%) 
04/2016: Deathstroke #17 --  24,858 (-  2.1%) 
05/2016: Deathstroke #18 --  21,087 (- 15.2%) 
06/2016: Deathstroke #19 --  21,094 (+  0.0%) 
07/2016: Deathstroke #20 --  20,562 (-  2.5%) 
08/2016: Rebirth #1      -- 109,250 (+431.3%)
08/2016: Deathstroke #1  --  91,962 (- 15.8%)
09/2016: Deathstroke #2  --  60,877 (- 33.8%)
09/2016: Deathstroke #3  --  54,908 (-  9.8%)
10/2016: Deathstroke #4  --  46,773 (- 14.8%)
10/2016: Deathstroke #5  --  43,058 (-  7.9%)
11/2016: Deathstroke #6  --  37,177 (- 13.7%)
11/2016: Deathstroke #7  --  35,782 (-  3.8%)
-----------------
6 months: + 73.0%
1 year  : + 12.0%
2 years : -  2.7%
5 years : +  8.1%

No longer returnable. Twice-a-month Batman is a smart move. Twice-a-month Deathstroke? Maybe not so much. Still tracking way ahead of the New 52 series, and now pretty much on par with the 2014 series.

79 - RED HOOD & THE OUTLAWS ($2.99)
11/2011: Red Hood & Outlaws #3  -- 50,140
11/2012: Red Hood & Outlaws #14 -- 37,710
11/2013: Red Hood & Outlaws #25 -- 30,632 
11/2014: Red Hood & Outlaws #36 -- 19,245 
-----------------------------------------
11/2015: Red Hood/Arsenal #6    -- 19,857 (-  5.6%)
12/2015: Red Hood/Arsenal #7    -- 25,789 (+ 29.9%)
01/2015: Red Hood/Arsenal #8    -- 22,900 (- 11.2%)
02/2015: Red Hood/Arsenal #9    -- 22,341 (-  2.4%)
03/2015: Red Hood/Arsenal #10   -- 17,707 (- 20.7%)
04/2015: Red Hood/Arsenal #11   -- 19,711 (+ 11.3%)
05/2015: Red Hood/Arsenal #12   -- 16,402 (- 16.8%)
06/2015: Red Hood/Arsenal #13   -- 16,389 (-  0.1%)
07/2016: Rebirth #1             -- 97,722 (+496.3%)
08/2016: Red Hood & Outlaws #1  -- 92,234 (-  5.6%)
09/2016: Red Hood & Outlaws #2  -- 54,937 (- 40.4%)
10/2016: Red Hood & Outlaws #3  -- 41,971 (- 23.6%)
11/2016: Red Hood & Outlaws #4  -- 36,740 (- 12.5%)
-----------------
6 months: +124.0%
1 year  : + 85.0%
2 years : + 90.9%
5 years : - 26.7%

Remember when the Red Hood was red hot? That was ten years ago. Yes, some of those percentages are large, but that’s because over its history since the New 52 the sales have always trended towards horrible.

83 - BATGIRL ($2.99)
11/2011: Batgirl #3  --  69,971
11/2012: Batgirl #14 --  77,468
11/2013: Batgirl #25 --  40,752 
11/2014: Batgirl #36 --  50,247  [50,992]
-------------------------------
11/2015: --
12/2015: Batgirl #46 --  27,591 (-  7.1%)
01/2016: Batgirl #47 --  26,905 (-  2.5%)
02/2016: Batgirl #48 --  25,625 (-  4.8%)
03/2016: Batgirl #49 --  24,730 (-  3.5%)
04/2016: Batgirl #50 --  34,632 (+ 40.0%)
04/2016: Batgirl #51 --  23,280 (- 32.8%)
05/2016: Batgirl #52 --  26,492 (+ 13.8%)
06/2016: --
07/2016: Batgirl #1  -- 105,795 (+299.3%)
08/2016: Batgirl #2  --  68,611 (- 35.1%)
09/2016: Batgirl #3  --  51,580 (- 24.8%)
10/2016: Batgirl #4  --  40,778 (- 20.9%)
11/2016: Batgirl #5  --  35,210 (- 13.7%)
-----------------
6 months: + 32.9%
1 year  :    n.a.
2 years : - 30.9%
5 years : - 49.7%

My theory on Batgirl sales is that every new iteration starts off with good sales, because many people want a good Batgirl series. But then sales fall off, because different people’s ideas on what a good Batgirl series should be are widely divergent. Granted this is true of many corporate comics characters, but the effect seems especially pronounced with Batgirl.

90 - BATGIRL AND THE BIRDS OF PREY ($2.99)
11/2006: Birds of Prey #100 --  34,607
11/2011: Birds of Prey #3   --  40,891
11/2012: Birds of Prey #14  --  24,904
11/2013: Birds of Prey #25  --  22,751
--------------------------------------
07/2016: Rebirth #1         -- 109,066 (+119.0%)
08/2016: Batgirl & BoP #1   --  83,481 (- 23.5%)
09/2016: Batgirl & BoP #2   --  54,083 (- 35.2%)
10/2016: Batgirl & BoP #3   --  40,041 (- 26.0%)
11/2016: Batgirl & BoP #4   --  33,138 (- 17.2%)
-----------------
5 years : - 19.0%
10 years: -  4.2%

Tracking pretty much on par with the New 52 BoP series. I mean issues #2, 3 & 4 sales are nearly identical. It’s kind of scary, and not much of a good sign going forward.

96 - DOOM PATROL (Young Animal) ($3.99)
09/2016: Doom Patrol #1  -- 83,848 (+801.7%)
10/2016: Doom Patrol #2  -- 41,642 (- 50.3%)
11/2016: Doom Patrol #3  -- 33,154 (- 20.4%)

Returnable and f.o.v.; see the fine print at the end of the column.

I’m guessing this is performing as expected? Sure it’d be nice if these Young Animal titles were smash successes, but I imagine that DC will settle for selling three times what a Vertigo series would have sold. And I expect the real money on these will be in the trade collections.

97 - SUPERWOMAN ($2.99)
08/2016: Superwoman #1  -- 101,289   
09/2016: Superwoman #2  --  55,480 (- 45.2%)   
10/2016: Superwoman #3  --  40,554 (- 26.9%)   
11/2016: Superwoman #4  --  30,070 (- 25.9%)

No longer returnable. DC vastly overestimated how much appetite there was for Superman Family titles and has way overextended the line. In Superwoman’s case it probably doesn’t help that there was a bait-and-switch with the title character.

102 - HELLBLAZER ($2.99)
11/2006: Hellblazer #226    -- 13,388
11/2011: Hellblazer #285    --  9,500
11/2012: Hellblazer #297    --  9,146
11/2013: Constantine #8     -- 20,981 
11/2014: Constantine #19    -- 15,716 
-------------------------------------
11/2015: The Hellblazer #6  -- 19,328 (-  5.4%)
12/2015: The Hellblazer #7  -- 18,601 (-  3.8%)
01/2016: The Hellblazer #8  -- 17,853 (-  4.0%)
02/2016: The Hellblazer #9  -- 17,178 (-  3.8%)
03/2016: The Hellblazer #10 -- 16,755 (-  2.5%)
04/2016: The Hellblazer #11 -- 16,248 (-  3.0%)
05/2016: The Hellblazer #12 -- 15,904 (-  2.1%)
06/2016: The Hellblazer #13 -- 15,697 (-  1.3%)
07/2016: Rebirth #1         -- 84,404 (+437.7%)
08/2016: Hellblazer #1      -- 65,707 (- 22.2%)
09/2016: Hellblazer #2      -- 44,824 (- 31.8%)
10/2016: Hellblazer #3      -- 33,596 (- 25.0%)
11/2016: Hellblazer #4      -- 28,882 (- 14.0%)
-----------------
6 months: + 81.6%
1 year  : + 49.4%
2 years : + 83.8%
5 years : +204.0%
10 years: +115.7%

Will good-for-Hellblazer sales be good enough in the Rebirth era?

104, 108 - CYBORG ($2.99)
11/2015: --
12/2015: Cyborg #5  -- 23,618 (-  8.9%) 
12/2015: Cyborg #6  -- 17,864 (- 24.4%) 
01/2016: Cyborg #7  -- 18,975 (+  6.2%) 
02/2016: Cyborg #8  -- 18,092 (-  4.7%) 
03/2016: Cyborg #9  -- 13,578 (- 25.0%) 
04/2016: Cyborg #10 -- 15,256 (+ 12.4%) 
05/2016: Cyborg #11 -- 12,425 (- 18.6%) 
06/2016: Cyborg #12 -- 12,411 (-  0.1%) 
07/2016: --
08/2016: --
09/2016: Rebirth #1 -- 70,586 (+468.7%)
09/2016: Cyborg #1  -- 61,908 (- 12.3%)
10/2016: Cyborg #2  -- 41,577 (- 32.8%)
10/2016: Cyborg #3  -- 35,756 (- 14.0%)
11/2016: Cyborg #4  -- 28,303 (- 20.8%)
11/2016: Cyborg #5  -- 25,772 (-  8.9%)
-----------------
6 months: +117.6%
1 year  :    n.a.

No longer returnable. Just one more month of twice monthly.

109 - NEW SUPER-MAN ($2.99)
07/2016: New Super-Man #1  -- 129,452
08/2016: New Super-Man #2  --  79,774 (- 38.4%)
09/2016: New Super-Man #3  --  45,976 (- 42.4%)
10/2016: New Super-Man #4  --  31,689 (- 31.1%)
11/2016: New Super-Man #5  --  25,378 (- 19.9%)

Another victim of the Superman over-expansion. Yang is a bigger name outside of the Wednesday crowd though, so this may have more legs in trade.

110 - BLUE BEETLE ($2.99)
11/2006: Blue Beetle #8  -- 25,861
11/2006: Blue Beetle #9  -- 23,785
11/2011: Blue Beetle #3  -- 27,612
11/2012: Blue Beetle #14 -- 12,508
----------------------------------
08/2016: Rebirth #1      -- 80,292 (+599.0%)   
09/2016: Blue Beetle #1  -- 57,454 (- 28.4%)   
10/2016: Blue Beetle #2  -- 36,799 (- 35.9%)   
11/2016: Blue Beetle #3  -- 25,300 (- 31.2%)   
-----------------
5 years : -  8.4%
10 years: +  1.9%

No longer returnable. Blue Beetle on the other hand will pretty much sink or swim based on its floppy sales, and unless things stabilize soon it may be a short ride.

116 - CATWOMAN: ELECTION NIGHT ($4.99)
11/2016: Election Night #1 -- 23,561

Catwoman special, with a Prez back-up. So not bad sales considering those series ended at 16K and 8K respectively.

121 - SUPER POWERS ($2.99)
11/2016: Super Powers #1 of 6 -- 22,282

New series by the Tiny Titans team of Art Balthazar & Franco. A kids series, but I really like their stuff too and you should give it a try, or at least buy it and read it with your kids.

123 - HE-MAN/THUNDERCATS ($3.99)
11/2012: He-Man & MotU #4      -- 17,499 
11/2013: He-Man & MotU #8      -- 15,154 
11/2014: He-Man & MotU #19     -- 11,022 
----------------------------------------
11/2015: He-Man Eternity #12   -- 10,382 (-  2.2%)
12/2015: He-Man Eternity #13   -- 10,096 (-  2.8%)
01/2016: He-Man Eternity #14   --  9,714 (-  3.8%)
02/2016: He-Man Eternity #15   --  9,493 (-  2.3%)
03/2016: --
04/2016: --
05/2016: --
06/2016: --
07/2016: --
08/2016: --
09/2016: --
10/2016: He-Man/T'cats #1 of 6 -- 32,936 (+247.0%)
11/2016: He-Man/T'cats #2 of 6 -- 21,991 (- 33.2%)
-----------------
6 months:    n.a.
1 year  : +111.8%
2 years : + 99.5%

A typical second issue drop, and still good numbers for a He-Man comic.

124 - SCOOBY APOCALYPSE ($3.99)
05/2016: Scooby Apocalypse #1  -- 69,520           [77,409]
06/2016: Scooby Apocalypse #2  -- 29,812 (- 61.5%)
07/2016: Scooby Apocalypse #3  -- 29,494 (-  1.1%)
08/2016: Scooby Apocalypse #4  -- 28,148 (-  4.6%)
09/2016: Scooby Apocalypse #5  -- 26,170 (-  7.0%)
10/2016: Scooby Apocalypse #6  -- 23,781 (-  9.1%)
11/2016: Scooby Apocalypse #7  -- 21,983 (-  7.6%)
-----------------
6 months: - 71.6%

Still awaiting stabilization.

129 - CAVE CARSON HAS A CYBERNETIC EYE (Young Animal) ($3.99)
10/2016: Cave Carson #1  -- 38,724
11/2016: Cave Carson #2  -- 22,106 (- 42.9%)

Returnable and f.o.v.s.; see the fine print at the end of the column.

A larger drop-off than one would hope for. This is probably my favorite of the YA books, but then I’ve always had an odd soft spot for ol’ Carson ever since he was part of the Forgotten Heroes back in the 1980s.

131 - FUTURE QUEST ($3.99)
05/2016: Future Quest #1  -- 48,627          [56,756]
06/2016: --
07/2016: Future Quest #2  -- 30,170 (- 45.9%)
07/2016: Future Quest #3  -- 27,786 (-  9.5%)
08/2016: Future Quest #4  -- 25,472 (-  8.3%)
09/2016: --
10/2016: Future Quest #5  -- 23,975 (-  5.9%)
10/2016: Future Quest #6  -- 22,131 (-  7.7%)
11/2016: Future Quest #7  -- 19,910 (- 10.0%)
-----------------
6 months: - 64.9%

The irregular schedule may be taking its toll.

135 - SHADE, THE CHANGING GIRL (Young Animal) ($3.99)
10/2016: Shade #1  -- 35,289
11/2016: Shade #2  -- 21,479 (- 39.1%)

Returnable and f.o.v.s.; see the fine print at the end of the column.

137 - RAVEN ($2.99)
09/2016: Raven #1 of 6 -- 28,374   
10/2016: Raven #2 of 6 -- 20,813 (- 26.6%)   
11/2016: Raven #3 of 6 -- 19,154 (-  8.0%)

A typical third issue drop. Sales aren’t great for this DCU mini either, though there were second printings of both of the first two issues in December, so it appears that demand was under-estimated in some quarters. (Though the press release for the 2nd printing of issue #1 claiming that it is “best selling” is stretching things a bit.)

143 - DARK KNIGHT III: THE MASTER RACE COLLECTORS' EDITION ($12.99)
12/2015: Dark Knight III Coll #1 of 8 -- 24,005
01/2016: Dark Knight III Coll #2 of 8 -- 19,367 (- 19.3%)
02/2016: --
03/2016: Dark Knight III Coll #3 of 8 -- 19,445 (+  0.4%)
04/2016: --
05/2016: Dark Knight III Coll #4 of 8 -- 18,226 (-  6.3%)
06/2016: --
07/2016: Dark Knight III Coll #5 of 8 -- 18,525 (+  1.6%)
08/2016: --
09/2016: --
10/2016: --
11/2016: Dark Knight III Coll #6 of 8 -- 17,506 (-  5.5%)
-----------------
6 months: -  4.0%

Tracking these separately from the main title, since they’re such a different beast.

146 - DEATH OF HAWKMAN ($3.99)
11/2006: Hawkgirl #58             -- 18,633
11/2011: Savage Hawkman #3        -- 31,659
11/2012: Savage Hawkman #14       -- 14,726
-------------------------------------------
10/2016: Death of Hawkman #1 of 6 -- 31,316 (+182.0%)
11/2016: Death of Hawkman #2 of 6 -- 17,061 (- 45.5%)
-----------------
5 years : - 44.7%
10 years: -  6.0%

A fairly large second issue drop, but then these numbers are par for the course for these sorts of miniseries.

153 - DC COMICS BOMBSHELLS (Digital First) ($3.99)
11/2015: Bombshells #4  --  27,239 (- 17.3%)
11/2015: Bombshells #5  --  25,335 (-  7.0%)
12/2015: Bombshells #6  --  23,679 (-  6.5%)
12/2015: Bombshells #7  --  23,014 (-  2.8%)
01/2016: Bombshells #8  --  21,904 (-  4.8%)
02/2016: Bombshells #9  --  20,349 (-  7.1%)
03/2016: Bombshells #10 --  19,820 (-  2.6%)
04/2016: Bombshells #11 --  18,859 (-  4.8%)
05/2016: Bombshells #12 --  18,512 (-  1.8%)
05/2016: Bombshells #13 --  18,046 (-  2.5%)
06/2016: Bombshells #14 --  18,492 (+  2.5%)
07/2016: Bombshells #15 --  17,956 (-  2.9%)
08/2016: Bombshells #16 --  17,623 (-  1.9%)
09/2016: Bombshells #17 --  16,685 (-  5.3%)
10/2016: Bombshells #18 --  16,042 (-  3.9%)
11/2016: Bombshells #19 --  15,452 (-  3.7%)
-----------------
6 months: - 15.5%
1 year  : - 41.2%

Continued attrition.

157 - EARTH 2: SOCIETY ($2.99)
11/2012: Earth 2 #6     -- 58,271
11/2013: Earth 2 #17    -- 39,846 
11/2014: Earth 2 #28    -- 31,722  [31,739]
---------------------------------
11/2015: E2 Society #6  -- 21,948 (-  6.4%)
12/2015: E2 Society #7  -- 21,059 (-  4.1%)
01/2016: E2 Society #8  -- 19,682 (-  6.5%)
02/2016: E2 Society #9  -- 18,868 (-  4.1%)
03/2016: E2 Society #10 -- 18,391 (-  2.5%)
04/2016: E2 Society #11 -- 17,844 (-  3.0%)
05/2016: E2 Society #12 -- 17,492 (-  2.0%)
06/2016: E2 Society #13 -- 17,430 (-  0.4%)
07/2016: E2 Society #14 -- 16,960 (-  2.7%)
08/2016: E2 Society #15 -- 16,885 (-  0.4%)
09/2016: E2 Society #16 -- 16,025 (-  5.1%)
10/2016: E2 Society #17 -- 16,822 (+  5.0%)
11/2016: E2 Society #18 -- 15,181 (-  9.8%)
-----------------
6 months: - 13.2%
1 year  : - 30.8%
2 years : - 52.2%

Even though issue #21 was previously announced as the final issue, it’s been expanded one more issue to #22 in March. Because sales are so wonderful?

168 - MIDNIGHTER AND APOLLO ($3.99)
11/2015: Midnighter #6         -- 12,186 (-  7.9%)
12/2015: Midnighter #7         -- 11,267 (-  7.5%)
01/2016: Midnighter #8         -- 10,408 (-  7.6%)
02/2016: Midnighter #9         -- 10,428 (+  0.2%)
03/2016: Midnighter #10        --  9,803 (-  6.0%)
04/2016: Midnighter #11        --  9,435 (-  3.5%)
05/2016: Midnighter #12        --  9,354 (-  0.9%)
06/2016: --
07/2016: --
08/2016: --
09/2016: --
10/2016: Mdnter & Aplo #1 of 6 -- 20,497 (+119.1%)
11/2016: Mdnter & Aplo #2 of 6 -- 13,029 (- 36.4%)
-----------------
6 months: + 39.3%
1 year  : +  6.9%

A typical second issue drop.

174 - NEW TALENT SHOWCASE ($7.99)
11/2016: New Talent Showcase #1 -- 12,451

Anthology featuring stories by participants in DC’s Talent Development program. So sales are really the point here.

175 - GOTHAM ACADEMY: SECOND SEMESTER ($2.99)
11/2014: Gotham Academy #2  -- 31,110  [31,562] 
-------------------------------------
11/2015: --
12/2015: Gotham Academy #12 -- 15,865 (-  4.2%)
12/2015: Gotham Academy #13 -- 22,947 (+ 44.6%)
01/2016: Gotham Academy #14 -- 15,023 (- 34.5%)
02/2016: Gotham Academy #15 -- 14,334 (-  4.6%)
03/2016: Gotham Academy #16 -- 13,363 (-  6.8%)
04/2016: Gotham Academy #17 -- 12,743 (-  4.6%)
05/2016: Gotham Academy #18 -- 12,410 (-  2.6%)
06/2016: --
07/2016: --
08/2016: --
09/2016: Second Semester #1 -- 21,765 (+ 75.4%)
10/2016: Second Semester #2 -- 13,856 (- 36.3%)
11/2016: Second Semester #3 -- 12,304 (- 11.2%)
----------------
6 months: -  0.9%
1 year  :    n.a.
2 years : - 61.0%

Why aren’t more of you reading this wonderful comic?

176 - INJUSTICE ANNUAL ($4.99)
11/2013: Injustice Year 1 Annual #1 -- 21,764 
10/2014: Injustice Year 2 Annual #1 -- 17,086 (- 21.5%) 
04/2015: Injustice Year 3 Annual #1 -- 14,905 (- 12.8%) 
12/2015: Injustice Year 4 Annual #1 -- 13,372 (- 10.3%) 
11/2016: Injustice Year 5 Annual #1 -- 12,277 (-  8.2%)

A reminder that unlike the parent title, the Injustice Annual is not a digital first title (though it of course is sold digitally). Sells almost exactly the same as the end of Year Five.

184 - THE FLINTSTONES ($3.99)
07/2016: Flintstones #1  -- 43,996
08/2016: Flintstones #2  -- 19,612 (- 55.4%)
09/2016: Flintstones #3  -- 14,910 (- 24.0%)
10/2016: Flintstones #4  -- 12,740 (- 14.6%)
11/2016: Flintstones #5  -- 11,552 (-  9.3%)

People still reading this title really seem to like it, but maybe it was mis-marketed because anecdotally it seems that a lot of the people who have tried it have not found it to their liking. Maybe it’ll find its audience in trade?

190 - THE LOST BOYS (Vertigo) ($3.99)
10/2016: Lost Boys #1 of 6 -- 19,812   
11/2016: Lost Boys #2 of 6 -- 11,037 (- 44.3%)

I’m still scratching my head over why this exists, but even with the largish second issue drop it is still the top selling Vertigo title for November.

Stick in a director’s cut edition of Batman #1 at #192, with 10,311 copies at $5.99 a pop. (These aren’t included in the summary statistics below)

193 - SUICIDE SQUAD MOST WANTED: EL DIABLO/KILLER CROC ($4.99)
01/2016: Deadshot/Katana #1 of 6 -- 21,642 
02/2016: Deadshot/Katana #2 of 6 -- 16,529 (- 23.6%) 
03/2016: Deadshot/Katana #3 of 6 -- 14,585 (- 11.8%) 
04/2016: Deadshot/Katana #4 of 6 -- 13,452 (-  7.8%) 
05/2016: Deadshot/Katana #5 of 6 -- 12,725 (-  5.4%) 
06/2016: Deadshot/Katana #6 of 6 -- 12,584 (-  1.1%) 
07/2016: --
08/2016: El Diablo/Boom #1 of 6  -- 18,660 (+ 48.3%) 
09/2016: El Diablo/Boom #2 of 6  -- 13,089 (- 29.9%) 
10/2016: El Diablo/Croc #3 of 6  -- 11,468 (- 12.4%) 
11/2016: El Diablo/Croc #4 of 6  -- 10,236 (- 10.7%) 
-----------------
6 months: - 19.6%

The title becomes increasingly ironic with each passing issue.

204 - BATMAN '66 MEETS STEED & MRS. PEEL (Digital-First) ($2.99)
11/2014: Green Hornet #6 of 6 -- 20,534 
---------------------------------------
12/2015: UNCLE #1 of 6        -- 17,363 (- 15.4%)
01/2016: UNCLE #2 of 6        -- 13,940 (- 19.7%)
02/2016: UNCLE #3 of 6        -- 12,824 (-  8.0%)
03/2016: UNCLE #4 of 6        -- 11,945 (-  6.9%)
04/2016: UNCLE #5 of 6        -- 11,187 (-  6.3%)
05/2016: UNCLE #6 of 6        -- 11,060 (-  1.1%)
06/2016: --
07/2016: Avengers #1 of 6     -- 13,921 (+ 25.9%)
08/2016: Avengers #2 of 6     -- 11,079 (- 20.4%)
09/2016: Avengers #3 of 6     -- 10,082 (-  9.0%)
10/2016: Avengers #4 of 6     --  9,556 (-  5.2%)
11/2016: Avengers #5 of 6     --  9,223 (-  3.5%)
----------------
6 months: - 16.6%
2 years : - 55.1%

215 - WACKY RACELAND ($3.99)
06/2016: Wacky Raceland #1 -- 34,065
07/2016: Wacky Raceland #2 -- 18,001 (- 47.2%)
08/2016: Wacky Raceland #3 -- 13,648 (- 24.2%)
09/2016: Wacky Raceland #4 -- 11,162 (- 18.2%)
10/2016: Wacky Raceland #5 --  9,923 (- 11.1%)
11/2016: Wacky Raceland #6 --  8,641 (- 12.9%)

Final issue.

221 - LUCIFER (Vertigo) ($3.99)
12/2015: Lucifer #1  -- 17,306 (+ 57.2%)
01/2016: Lucifer #2  -- 12,497 (- 27.8%)
02/2016: Lucifer #3  -- 11,614 (-  7.1%)
03/2016: Lucifer #4  -- 11,450 (-  1.4%)
04/2016: Lucifer #5  -- 11,049 (-  3.5%)
05/2016: Lucifer #6  -- 10,701 (-  3.1%)
06/2016: Lucifer #7  -- 10,382 (-  3.0%)
07/2016: Lucifer #8  --  9,968 (-  4.0%)
08/2016: Lucifer #9  --  9,554 (-  4.2%)
09/2016: Lucifer #10 --  8,891 (-  6.9%)
10/2016: Lucifer #11 --  8,507 (-  4.3%)
11/2016: Lucifer #12 --  8,133 (-  4.4%)
-----------------
6 months: - 24.0%

225 - FROSTBITE (Vertigo) ($3.99)
09/2016: Frostbite #1 of 6 -- 13,916
10/2016: Frostbite #2 of 6 --  9,312 (- 33.1%)
11/2016: Frostbite #3 of 6 --  7,914 (- 15.0%)

A typical third issue drop.

226 - VIGILANTE: SOUTHLAND ($3.99)
10/2016: Southland #1 of 6 -- 16,264 (+152.3%)
11/2016: Southland #2 of 6 --  7,787 (- 52.1%)

A larger than normal second issue drop, but a series that could ill afford it. I will not be surprised if one or more issues miss the Top 300 before it is over.

227 - DOCTOR FATE ($2.99)
11/2015: Doctor Fate #6  -- 13,090 (- 10.1%) 
12/2015: Doctor Fate #7  -- 11,954 (-  8.7%) 
01/2016: Doctor Fate #8  -- 11,109 (-  7.1%) 
02/2016: Doctor Fate #9  -- 10,437 (-  6.0%) 
03/2016: Doctor Fate #10 --  9,780 (-  6.0%) 
04/2016: Doctor Fate #11 --  9,257 (-  5.3%) 
05/2016: Doctor Fate #12 --  9,168 (-  1.0%) 
06/2016: Doctor Fate #13 --  9,067 (-  1.1%) 
07/2016: Doctor Fate #14 --  8,762 (-  3.4%) 
08/2016: Doctor Fate #15 --  8,663 (-  1.1%) 
09/2016: Doctor Fate #16 --  8,289 (-  4.3%) 
10/2016: Doctor Fate #17 --  7,854 (-  5.2%) 
11/2016: Doctor Fate #18 --  7,730 (-  1.6%) 
-----------------
6 months: - 15.2%
1 year  : - 46.1%

Final issue for a good series that based on sales probably should have been cancelled sooner. But these days it is tough for even a good series to find an audience, even when given enough time.

228 - SCOOBY-DOO TEAM-UP (All-Ages) ($2.99)
11/2013: Scooby-Doo Team-Up #1  -- 14,340
11/2014: Scooby-Doo Team-Up #7  --  7,530 
-----------------------------------------
11/2015: Scooby-Doo Team-Up #13 --  8,008 (- 48.1%)
12/2015: --
01/2016: Scooby-Doo Team-Up #14 --  7,214 (-  9.9%)
02/2016: -- 
03/2016: Scooby-Doo Team-Up #15 --  8,092 (+ 12.2%)
04/2016: -- 
05/2016: Scooby-Doo Team-Up #16 --  8,400 (+  3.8%)
06/2016: -- 
07/2016: Scooby-Doo Team-Up #17 --  7,892 (-  6.0%)
08/2016: -- 
09/2016: Scooby-Doo Team-Up #18 --  7,913 (+  0.3%)
10/2016: Scooby-Doo Team-Up #19 --  7,467 (-  5.6%)
11/2016: Scooby-Doo Team-Up #20 --  7,708 (+  3.2%)
-----------------
6 months: -  8.2%
1 Year  : -  3.7%
2 Years : +  2.4%

Scooby and the gang team up with Space Ghost!

234 - EVERAFTER: FROM THE PAGES OF FABLES (Vertigo) ($3.99)
11/2006: Fables #55    -- 25,635
11/2011: Fables #111   -- 17,687
11/2012: Fables #123   -- 16,220
11/2013: Fables #135   -- 14,383 
11/2014: Fables #146   -- 13,412 
--------------------------------
09/2016: Everafter #1  -- 11,421 (- 19.4%)
10/2016: Everafter #2  --  8,414 (- 26.3%)
11/2016: Everafter #3  --  7,182 (- 14.6%)
-----------------
2 years : - 46.5%
5 years : - 59.4%
10 years: - 72.0%

A typical third issue drop.

244 - SIXPACK & DOGWELDER: HARD TRAVELIN' HEROZ ($3.99)
11/2015: --
12/2015: All-Star Section 8 #6 of 6  --  8,995 (-  8.1%) 
01/2016: --
02/2016: --
03/2016: --
04/2016: --
05/2016: --
06/2016: --
07/2016: --
08/2016: Sixpack & Dogwelder #1 of 6 -- 15,431 (+ 71.6%)
09/2016: Sixpack & Dogwelder #2 of 6 --  7,647 (- 50.4%)
10/2016: Sixpack & Dogwelder #3 of 6 --  6,442 (- 15.8%)
11/2016: Sixpack & Dogwelder #4 of 6 --  5,708 (- 11.4%)
-----------------
6 months:    n.a.
1 Year  :    n.a.

261 - CLEAN ROOM (Vertigo) ($3.99)
11/2015: Clean Room #2  --  9,351 (- 35.6%)
12/2015: Clean Room #3  --  8,073 (- 13.7%)
01/2015: Clean Room #4  --  7,572 (-  6.2%)
02/2016: Clean Room #5  --  7,020 (-  7.3%)
03/2016: Clean Room #6  --  6,832 (-  2.7%)
04/2016: Clean Room #7  --  6,518 (-  4.6%)
05/2016: Clean Room #8  --  6,394 (-  1.9%)
06/2016: Clean Room #9  --  6,335 (-  0.9%)
07/2016: Clean Room #10 --  6,069 (-  4.2%)
08/2016: Clean Room #11 --  5,906 (-  2.7%)
09/2016: --
10/2016: Clean Room #12 --  5,807 (-  1.7%)
11/2016: Clean Room #13 --  5,658 (-  2.6%)
-----------------
6 months: - 11.5%
1 year  : - 39.5%

283 - THE SHERIFF OF BABYLON (Vertigo) ($3.99)
12/2015: Sheriff of Babylon  #1 of 8  -- 10,234 
01/2016: Sheriff of Babylon  #2 of 8  --  7,063 (- 31.0%) 
02/2016: Sheriff of Babylon  #3 of 8  --  6,385 (-  9.6%) 
03/2016: Sheriff of Babylon  #4 of 8  --  6,007 (-  5.9%) 
04/2016: Sheriff of Babylon  #5 of 12 --  5,810 (-  3.3%) 
05/2016: Sheriff of Babylon  #6 of 12 --  5,615 (-  3.4%) 
06/2016: Sheriff of Babylon  #7 of 12 --  5,714 (+  1.8%) 
07/2016: Sheriff of Babylon  #8 of 12 --  5,680 (-  0.6%) 
08/2016: Sheriff of Babylon  #9 of 12 --  5,587 (-  1.6%) 
09/2016: Sheriff of Babylon #10 of 12 --  5,290 (-  5.3%) 
10/2016: Sheriff of Babylon #11 of 12 --  5,177 (-  2.1%) 
11/2016: Sheriff of Babylon #12 of 12 --  5,241 (+  1.2%) 
-----------------
6 months: -  6.7%

Pretty stable over the back end of its run, with a slight uptick at the end.

295 - SCOOBY-DOO, WHERE ARE YOU? (All-Ages) ($2.99)
11/2006: Scooby-Doo #114               -- 4,387
11/2011: Scooby-Doo Where Are You? #15 -- 4,701
11/2012: Scooby-Doo Where Are You? #27 -- 5,032
11/2013: Scooby-Doo Where Are You? #39 -- ????? 
11/2014: Scooby-Doo Where Are You? #51 -- ????? (< 5,214)
-----------------------------------------------
11/2015: Scooby-Doo Where Are You? #63 -- 5,215 (+ 1.4%)  
12/2015: Scooby-Doo Where Are You? #64 -- ????? (< 5,848)  
01/2016: Scooby-Doo Where Are You? #65 -- 4,906   
02/2016: Scooby-Doo Where Are You? #66 -- 4,867 (- 0.8%)   
03/2016: Scooby-Doo Where Are You? #67 -- 4,940 (+ 1.5%)   
04/2016: Scooby-Doo Where Are You? #68 -- 4,892 (- 1.0%)   
05/2016: Scooby-Doo Where Are You? #69 -- 5,040 (+ 3.0%)   
06/2016: Scooby-Doo Where Are You? #70 -- ????? (< 5,596)   
07/2016: Scooby-Doo Where Are You? #71 -- 5,254    
08/2016: Scooby-Doo Where Are You? #72 -- ????? (< 5,497)   
09/2016: Scooby-Doo Where Are You? #73 -- 5,214    
10/2016: Scooby-Doo Where Are You? #74 -- 4,972 (- 4.6%)    
11/2016: Scooby-Doo Where Are You? #75 -- 4,920 (- 1.0%)    
-----------------
6 months: -  2.4%
1 year  : -  5.7%
2 years :    ???%
5 years : +  4.7%
10 years: + 12.1%

+300 - UNFOLLOW (Vertigo) ($3.99)
11/2015: Unfollow #1  -- 10,740 
12/2015: Unfollow #2  --  7,082 (- 34.1%) 
01/2016: Unfollow #3  --  6,510 (-  8.1%) 
02/2016: Unfollow #4  --  5,667 (- 12.9%) 
03/2016: Unfollow #5  --  5,149 (-  9.1%) 
04/2016: Unfollow #6  --  4,815 (-  6.5%) 
05/2016: Unfollow #7  --  ????? (< 4,986) 
06/2016: Unfollow #8  --  ????? (< 5,596) 
07/2016: Unfollow #9  --  ????? (< 5,069) 
08/2016: Unfollow #10 --  ????? (< 5,497) 
09/2016: Unfollow #11 --  ????? (< 4,239) 
10/2016: Unfollow #12 --  ????? (< 4,931) 
11/2016: Unfollow #13 --  ????? (< 4,799) 
-----------------
6 months:   ????%
1 year  :   ????%
+300 - RED THORN (Vertigo) ($3.99)
11/2015: Red Thorn #1  -- 11,335 
12/2015: Red Thorn #2  --  6,799 (- 40.0%) 
01/2016: Red Thorn #3  --  5,802 (- 14.7%) 
02/2016: Red Thorn #4  --  4,867 (- 16.1%) 
03/2016: Red Thorn #5  --  4,482 (-  7.9%) 
04/2016: Red Thorn #6  --  ????? (< 4,309) 
05/2016: Red Thorn #7  --  ????? (< 4,986) 
06/2016: Red Thorn #8  --  ????? (< 5,596) 
07/2016: Red Thorn #9  --  ????? (< 5,069) 
08/2016: Red Thorn #10 --  ????? (< 5,497) 
09/2016: Red Thorn #11 --  ????? (< 4,239) 
10/2016: --
11/2016: Red Thorn #12 --  ????? (< 4,799) 
-----------------
6 months:   ????%
1 year  :   ????%

Only two titles don’t make the Top 300 this month: the final issue of Unfollow and the penultimate issue of Red Thorn.

Average Periodical Sales (not counting reprints, reorders shipping after the initial month of release, director’s cuts, and magazines; based on first-month sales only.)

DC COMICS
11/2006: 34,906
11/2011: 41,414
11/2012: 34,272
11/2013: 32,664 
11/2014: 28,654 **
---------------
11/2015: 30,743 (+ 19.7%)
12/2015: 28,091 (-  8.6%)**
01/2016: 21,845 (- 22.2%)**
02/2016: 24,611 (+ 12.7%)**
03/2016: 22,620 (-  9.6%)**
04/2016: 23,187 (+  2.5%)**
05/2016: 24,532 (+  5.8%)**
06/2016: 48,770 (+ 98.8%)**
07/2016: 63,656 (+ 30.5%)**
08/2016: 67,257 (+  5.7%)**
09/2016: 51,379 (- 23.6%)**
10/2016: 41,277 (- 19.7%)**
11/2016: 36,894 (- 10.6%)**
-----------------
6 months: + 50.4%
1 year  : + 20.0%
2 years : + 28.8%
5 years : - 10.9%
10 years: +  5.7%


DC UNIVERSE
11/2006: 45,399 
11/2011: 46,670
11/2012: 36,585
11/2013: 35,282 
11/2014: 36,710 
---------------
11/2015: 38,396 (+ 26.3%)
12/2015: 34,981 (-  8.9%)
01/2016: 27,664 (- 20.1%)
02/2016: 31,503 (+ 13.9%)
03/2016: 28,621 (-  9.1%)
04/2016: 30,003 (+  4.8%)
05/2016: 29,927 (-  0.3%)
06/2016: 65,876 (+120.1%)
07/2016: 90,237 (+ 37.0%)
08/2016: 87,905 (-  2.6%)
09/2016: 64,037 (- 27.2%)
10/2016: 54,470 (- 14.9%)
11/2016: 45,659 (- 16.2%)
-----------------
6 months: + 52.6%
1 year  : + 18.9%
2 years : + 24.4%
5 years : -  2.2%
10 years: +  0.6%


VERTIGO & YOUNG ANIMAL
11/2006: 13,773
11/2011: 10,355
11/2012: 11,487
11/2013: 13,958 
11/2014:  8,511 **
---------------
11/2015:  9,780 (-  9.2%)
12/2015:  8,630 (- 11.8%)**
01/2016:  6,832 (- 20.5%)**
02/2016:  6,274 (-  8.2%)**
03/2016:  6,039 (-  3.7%)**
04/2016:  5,649 (-  6.5%)**
05/2016:  5,734 (+  1.5%)**
06/2016:  6,073 (+  5.9%)**
07/2016:  6,328 (+  4.2%)**
08/2016:  5,639 (- 10.9%)**
09/2016: 16,825 (+198.4%)**
10/2016: 14,526 (- 13.7%)**
11/2016: 14,623 (+  0.7%)**
-----------------
6 months: +155.0%
1 year  : + 49.5%
2 years : + 71.8%
5 years : + 41.2%
10 years: +  6.2%

Without Young Animal, the Vertigo average for the month would be 6,705.

6 month comparisons
===================

+201.6% - Titans (Titans Hunt)
+184.4% - Teen Titans
+159.2% - Suicide Squad (New Suicide Squad)
+137.1% - Hal Jordan & the Green Lantern Corps (GLC Edge)
+129.5% - Nightwing (Grayson)
+127.8% - Batman Beyond
+124.0% - Red Hood & Outlaws (Red Hood/Arsenal)
+117.6% - Cyborg
+108.3% - Flash
+106.6% - Green Arrow
+101.4% - Wonder Woman
+ 81.6% - Hellblazer (Constantine the Hellblazer)
+ 75.1% - Aquaman
+ 73.0% - Deathstroke
+ 61.4% - Detective Comics
+ 39.3% - Midnighter & Apollo (Midnighter)
+ 38.2% - Green Lanterns (Green Lantern)
+ 32.9% - Batgirl
+ 26.5% - Harley Quinn
+ 22.5% - Action Comics
+ 16.2% - Batman
+  2.1% - Superman
-  0.9% - Gotham Academy
-  2.4% - Scooby-Doo Where Are You?
-  6.7% - Sheriff of Babylon
-  8.2% - Scooby-Doo Team-Up
- 11.5% - Clean Room
- 13.2% - Earth 2 Society
- 15.2% - Doctor Fate
- 15.5% - DC Comics Bombshells
- 16.6% - Batman 66 Meets...
- 19.6% - Suicide Squad Most Wanted
- 20.8% - Justice League
- 24.0% - Lucifer
- 64.9% - Future Quest
- 71.6% - Scooby Apocalypse


1 year comparisons
===================

+133.7% - Titans (Titans Hunt)
+111.8% - He-Man/Thundercats (He-Man: Eternity War)
+ 99.5% - Teen Titans
+ 89.3% - Flash
+ 85.0% - Red Hood & Outlaws (Red Hood/Arsenal)
+ 82.8% - Suicide Squad (New Suicide Squad)
+ 74.1% - Green Arrow
+ 73.4% - Wonder Woman
+ 69.4% - Nightwing (Grayson)
+ 56.4% - Superman
+ 50.1% - Aquaman
+ 50.0% - Detective Comics
+ 49.4% - Hellblazer (Constantine the Hellblazer)
+ 48.7% - Batman Beyond
+ 38.6% - Action Comics
+ 16.5% - Green Lanterns (Green Lantern)
+ 12.0% - Deathstroke
+ 10.2% - Batman
+  6.9% - Midnighter & Apollo (Midnighter)
-  3.7% - Scooby-Doo Team-Up
-  5.5% - Harley Quinn
-  5.7% - Scooby-Doo Where Are You?
- 25.0% - Justice League of America
- 30.8% - Earth 2 Society
- 39.5% - Clean Room
- 41.2% - DC Comics Bombshells
- 46.1% - Doctor Fate


2 year comparisons
===================

+212.7% - Batman Beyond
+ 99.5% - He-Man/Thundercats (He-Man: Eternity War)
+ 94.4% - Green Arrow
+ 90.9% - Red Hood & Outlaws
+ 83.8% - Hellblazer (Constantine)
+ 78.9% - Flash
+ 70.0% - Suicide Squad
+ 43.2% - Teen Titans
+ 31.5% - Supergirl
+ 28.3% - Hal Jordan & the Green Lantern Corps (GLC)
+ 23.7% - Superman
+ 21.3% - Detective Comics
+ 18.6% - Action Comics
+ 17.0% - Aquaman
+ 13.9% - Nightwing (Grayson)
+  4.4% - Justice League
+  2.4% - Scooby-Doo Team-Up
+  0.3% - Batman
-  2.2% - Wonder Woman
-  2.2% - Green Lanterns (Green Lantern)
-  2.7% - Deathstroke
- 23.5% - Harley Quinn
- 30.9% - Batgirl
- 52.2% - Earth 2 Society (Earth 2)
- 55.1% - Batman 66 Meets...
- 61.0% - Gotham Academy



5 year comparisons
===================

+204.0% - Hellblazer 
+ 48.7% - Suicide Squad
+  8.1% - Deathstroke
+  4.7% - Scooby-Doo Where Are You?
-  8.4% - Blue Beetle
-  8.9% - Wonder Woman
-  9.5% - Green Arrow
- 13.0% - Teen Titans
- 14.9% - Nightwing
- 19.0% - Batgirl & Birds of Prey (Birds of Prey)
- 21.3% - Batman
- 23.1% - Flash
- 24.4% - Superman
- 26.5% - Supergirl
- 26.7% - Red Hood & Outlaws
- 32.2% - Hal Jordan & the Green Lantern Corps (GLC)
- 36.2% - Detective Comics
- 43.6% - Aquaman
- 44.7% - Death of Hawkman  (Savage Hawkman)
- 49.7% - Batgirl
- 53.0% - Justice League
- 62.9% - Green Lanterns (Green Lantern)
- 63.1% - Action Comics


10 year comparisons
===================

+115.7% - Hellblazer 
+ 71.2% - Aquaman
+ 50.9% - Nightwing
+ 32.1% - Green Arrow
+ 28.4% - Batman
+ 22.4% - Flash
+ 20.3% - Detective Comics
+ 12.1% - Scooby-Doo Where Are You?
+  7.9% - Hal Jordan & the Green Lantern Corps (GLC)
+  4.8% - Superman
+  1.9% - Blue Beetle
-  4.2% - Batgirl & Birds of Prey (Birds of Prey)
-  6.0% - Death of Hawkman (Hawkgirl)
- 16.0% - Teen Titans
- 22.4% - Wonder Woman 
- 30.0% - Action Comics
- 36.4% - Green Lanterns (Green Lantern)
- 40.3% - Supergirl
- 72.3% - Justice League of America

Sales Indices
=============

DCU: Average: 45,659. Median: 43,486. No.: 59. Total: 2,693,866

2.6 - Batman (10)
2.6 - Batman (11)
2.2 - All Star Batman
2.0 - Batman Annual
1.8 - Justice League (8)
1.7 - Justice League (9)
1.6 - Detective Comics (944)
1.5 - Flash
1.5 - Detective Comics (945)
1.5 - Superman (10)
1.4 - Superman (11)
1.4 - Suicide Squad (6)
1.3 - Wonder Woman (10)
1.3 - Suicide Squad (7)
1.3 - Wonder Woman (11)
1.3 - Trinity 
1.2 - Harley Quinn (7)
1.2 - Nightwing (8)
1.2 - Harley Quinn (8)
1.2 - Nightwing (9)
1.2 - Teen Titans
1.2 - Titans
1.1 - Action Comics (967)
1.1 - Superman Annual
1.1 - Action Comics (968)
1.0 - Green Lanterns (10)
1.0 - Hal Jordan & the Green Lantern Corps (8) 
1.0 - Green Lanterns (11)
1.0 - Hal Jordan & the Green Lantern Corps (9) 
0.9 - Green Arrow (10)
0.9 - Batman Beyond
0.9 - Aquaman (10)
0.9 - Justice League of America
0.8 - Aquaman (11)
0.8 - Supergirl
0.8 - Deathstroke (6)
0.8 - Red Hood & Outlaws
0.8 - Deathstroke (7)
0.8 - Batgirl
0.7 - Batgirl & Birds of Prey
0.7 - Superwoman
0.6 - Hellblazer
0.6 - Cyborg (4)
0.6 - Cyborg (5)
0.6 - New Super-Man
0.6 - Blue Beetle
0.5 - Catwoman Election Night
0.4 - Raven
0.4 - Dark Knight Collectors' Edition
0.4 - Death of Hawkman
0.3 - Earth 2 Society
0.3 - Midnighter & Apollo
0.3 - New Talent Showcase
0.3 - Gotham Academy Second Semester
0.2 - Suicide Squad Most Wanted
0.2 - Vigilante Southland
0.2 - Doctor Fate
0.1 - Sixpack & Dogwelder


Vertigo & Young Animal: Average: 14,623**. Median: 8,024**. No.: 12. Total: 175,471**

3.1 - Mother Panic
2.3 - Doom Patrol
1.5 - Cave Carson Has a Cybernetic Eye
1.5 - Shade the Changing Girl
0.8 - The Lost Boys
0.6 - Lucifer
0.5 - Frostbite
0.5 - Everafter
0.4 - Clean Room
0.4 - Sheriff of Babylon
0.3 - Unfollow **
0.3 - Red Thorn **


Digital First & Other: Average: 14,176. Median: 12,277. No.: 11. Total: 155,939

1.6 - Super Powers
1.6 - He-Man/Thundercats
1.6 - Scooby Apocalypse
1.4 - Future Quest
1.1 - DC Comics Bombshells
0.9 - Injustice Annual
0.8 - The Flintstones
0.7 - Batman 66 Meets The Avengers
0.6 - Wacky Raceland
0.5 - Scooby-Doo Team-Up
0.3 - Scooby-Doo Where Are You?

The Fine Print (Disclaimers, et cetera)

The numbers above are estimates for comic-book sales in the North American direct market, as calculated by ICv2.com according to the chart and index information provided by Diamond Comic Distributors.

ICv2.com’s estimates are somewhat lower than the actual numbers, but they are consistent from month to month, so the trends they show are fairly accurate. Since it’s a “month-to-month” column, the comments, unless otherwise noted, are on the most recent month.

Bear in mind that the figures measure sales of physical comics to retailers, not customers. Also, these numbers do not include sales to bookstores, newsstands, other mass-market retail chains or the United Kingdom. Re-orders are included, so long as they either reached stores in a book’s initial calendar month of release or were strong enough to make the chart again in a subsequent month. Keep in mind that sales for some titles may include incentives to acquire variants and not every unit sold is necessarily even intended to be sold to a customer.

If additional copies of an issue did appear on the chart after a book’s initial calendar month of release, you can see the total number of copies sold in brackets behind those issues (e.g. “[36,599]”). Should more than one issue have shipped in a month which is relevant for one of the long-term comparisons, the average between them will be used.

Titles which are returnable have their numbers artificially adjusted down by Diamond. To make up for that this column increases the reported numbers for those titles by 10%. Which is likely also wrong, but it’s a different and likely less wrong kind of wrong, and experience has shown that this leads to sales figures which are more consistent.

Image is not a normal comics publisher, and the typical metrics for sales success may not apply. For many titles, collection sales tend to be a significant factor, so the numbers for those books should be taken with a grain of salt as well.

Please keep in mind that raw sales numbers do not tell us about how profitable a book is for a publisher or for the creators.

Above all, do not allow sales numbers to dictate your purchasing and enjoyment of a particular comic. If you enjoy reading a comic series then go right on buying and reading that comic, no matter what the sales figures say.

** Two asterisks after a given month in the average charts mean that one or more periodical release did not make the Top 300 chart in that month. In those cases, it’s assumed that said releases sold as many units as the No. 300 comic on the chart for that month for the purposes of the chart, although its actual sales are likely to be less than that.

Opinions expressed in this column are mine alone, and do not necessarily reflect those of my employer, Heidi MacDonald or anyone at The Comics Beat, the National Christmas Tree Association, or my former neighbor’s dog Miles.

The author of this column does weekly snapshots of Amazon comic sales charts at http://yetanothercomicsblog.blogspot.com/ and tweets about comics and related subjects on Twitter at @davereadscomics (PM me there if you need to contact me).

As always, we welcome your comments and corrections below. Please try to keep things civilized.

23 COMMENTS

  1. I receive the magazine sales charts from Diamond, which are indexed. The issue shipping in October moved 2,492 copies into the North American Direct Market. So the newsstand sale is about 55,500 copies; add the 127,000 returned copies and you have a newsstand sell-through of about 30%.

    Note that high subscription sales often are the result of some discount or promotional bargain, such as MagsforMiles or something where the publisher is receiving only a nominal share of cover price. Common with kids’ titles; Marvel’s old Barbie comics had lots of subscribers due to promotions with mailing lists.

  2. Does MAD carry advertising these days? Back in the day when I read it I know that it didn’t, but maybe that has changed. (I can’t fathom any other reason that DC would sell it through a discount/promotion…)

  3. Those Young Animal sales already start to not look that good. I have no idea why DC seems to have less huge fall from issue#1 than Marvel in general (even if those are quite big falls compared to years ago), except that they seems to be a little less inclined to renumbered their series every 8 months.

  4. @Xavier: The YA sales are fine. They should be judged on Vertigo terms, especially since they’ll likely do a good deal of their business in trade.

    As for the large falls from #1, DC gets them too when they pull a Marvel and do a ton of variants and/or incentives for a first issue (e.g. Doom Patrol, Harley Quinn, Suicide Squad).

  5. ” (The biggest question out of this is why, with those sales, MAD is only a bi-monthly?!) ”

    Maybe because it’s the second lowest that MAD has sold in the 56 years that we have numbers for, up 9% over last year, which was the low, but otherwise way down from even a few years ago, never mind the historic average.

  6. I’m actually surprised Mad is so low. I know magazine sales are down and Mad isn’t what it once was, but that’s still surprising. It makes me think comic sales are even worse than I suspected. Why do DC and Marvel even bother publishing comics? Just go all movies/TV/video games and be done with it.

  7. YA are some great reads. I’m sad Lucifer isn’t doing better,but I guess you can’t really beat the original run and how it was nicely wrapped up. Red Thorn has been a fun read.

  8. I suppose there are benefits to getting ads for Warner TV shows in front of many eyeballs, esp. since the audience for MAD by subscription is likely different than DC’s normal comic readers.

  9. I’m curious why the YA and Hanna-Barbera titles are $3.99. It seems to me these are harder sells in today’s market, so why not make them part of the $2.99 line instead. Would that help sales? Perhaps. It’s like during the early days of the New 52 when lower-interest titles like All-Star Western, Men of War, and Sword of Sorcery were extra pages and a dollar more in price. Never got that. It’s like they were doomed to fail from the beginning.

  10. @Joseph Rice – I suppose they don’t think that cutting the price by 30% would actually gain 30% more readers. If it’s a title of limited appeal, they might want to go ahead and get as much as they can from that limited audience.

  11. At my store DC comics are doing fantastic! After reading this article I decided to compare my November 2016 DC Rebirth sales with the last issue sales of DC N52 and my jaw dropped. I treat the combined sales of the double shipping monthly shipping DC books as one book. When I do this my DC Rebirth unit sales for the month of November are up a whopping 530% in the horrible month of November over the much better months of last Spring. That is truly fantastic!

    DC’s success with Rebirth and the continuing explosion of non super-hero trades show me that the comic market would be doing great if Marvel would just get rid of their totally incompetent management and do what DC has done. Marvel is dragging everything down and they need to stop. Why is it that anybody in management at Marvel still has a job in the comics industry? They would have been axed long ago in any other industry. Sheeesh…..

  12. I consider DC’s Young Animal Imprint a raging success. Especially Doom Patrol and Shade The Changing Girl. They have successfully attracted the the same readership as Image. When the Young Animal trades come out they are going to be on fire! The Young Animal imprint seems to be DC’s new Vertigo. Vertigo trades are doing great, both new and old. Vertigo floppies, not so much……

  13. “Also, returnability ended this month for all of the Rebirth titles, even those that have not had three issues out yet.”

    Where did you get such a notion? I just checked Diamond’s website, and the listing for BATMAN BEYOND #2 (for instance) clearly states “NOTE: This title will be 100% returnable at a later date”.

    (BATMAN BEYOND #3 will not, since BATMAN BEYOND: REBIRTH was the first of its three returnable issues.)

    Also, FYI, the February titles being solicited now, in December – WILD STORM, JUSTICE LEAGUE OF AMERICA, BATWOMAN, and SUPER SONS – all carry the “This item will be 100% returnable at a later date” note as well.

    So no, nothing new has changed from what DC is offering retailers. New titles are still being made returnable, and titles are not losing their returnability before that three month window.

  14. Diamond appears to be sloppy in noting returnability in their reported numbers, and presumably in making whatever reduction they do for those issues.

  15. Unfollow had a giant “the End” on the last page of the latest issue. Probably the reason for confusion. I was definitely confused! But apparently it’s being rumored that March is it’s swan song for real, so we’ll see… I’ve been enjoying the book, so I’m disappointed the creative team isn’t able to continue forward with it.

Leave a Reply