With Diamond no longer distributing new weekly product as a result of the COVID-19 pandemic, the future of the direct market is uncertain. After the news broke yesterday, many comic shop retailers took to social media, with responses everywhere from optimistic to resigned.
As everyone in the comics community looks forward to an uncertain future, some creators have made a point of coming forward with offers of support for comics retailers. The support offered runs the gamut from offers to personally purchase unsold comics by the likes of Amy Chu and Jim Zub to the GoFundMe Relief Fund for Comics Retailers being organized by Mad Cave Studios.
https://twitter.com/amychu/status/1242114203768557570?s=12
To ALL comic retailers!
We're aware many of you have been told to close up shop, but if you're interested in being a recipient of our GoFundMe Relief Fund for Comic Retailers, send us a DM!https://t.co/dillOI4yNN— Mad Cave Studios (@MadCaveStudios) March 23, 2020
Meanwhile, Morgan Perry, Retail Sales Coordinator at Boom! Studios, suggested that as independent booksellers, comic shop retailers could consider applying for aid from organizations that specifically catered to bookshops.
Several publishers have also issued statements outlining how they aim to help comic shop retailers during the coming months, including a letter from Chris Ryall, President of IDW, and statements from Archie Comics and Boom! Studios. All three publishers are offering returnability to comic shops, as well as other methods of supporting their partners-in-retail.
A Letter to Our Comic Industry Partners from @chris_ryall, IDW’s President, Publisher, and Chief Creative Officer. https://t.co/YJGHwvpftw pic.twitter.com/uIs7ECD8cU
— IDW Publishing (@IDWPublishing) March 23, 2020
A message to our comic book retailer partners. pic.twitter.com/GdW7Bj8Xaz
— Archie Comics (@ArchieComics) March 23, 2020
Today we're announcing the BOOM! Retailer Support Services Program, a comprehensive set of initiatives to aid comic book shops worldwide, including full returnability through June 2020: https://t.co/lAnRKG6Usl#BoostYourLCS https://t.co/aOsTOyu24Q pic.twitter.com/zfQOx0vXIF
— BOOM! Studios (@boomstudios) March 23, 2020
This article will be updated with new information as it becomes available.
