That’s the bad news. However, ICV2 attributes it to the fact that so many top titles were absent in November.
The top comic titles were AWOL in November, leading to a weak month over-all. Six of the top ten comics in October (Secret Invasion, Final Crisis, New Avengers, Mighty Avengers, Astonishing X-Men, and Justice League of America) had no corresponding issue in November. So it’s not surprising that the dollars of the Top 300 Comics dropped 11% in November 2008 vs. the year ago period.
Marvel’s Ultimatum #1 and DC’s Batman #681 (the final chapter in the RIP storyline) were the only two titles with sales to comic shops of over 100,000 in November, the lowest number of titles over that threshold since March. The top two titles in October were the Big Two’s event books, Secret Invasion and Final Crisis, neither of which shipped an issue in November.
Yet the report notes that “An unusually high seven titles in the top 25 sold more in November than they did of their previous issues (the corresponding number in October was two), with 12 dropping and seven new #1s.” So that’s the good news.
Of some note: The #300 titles on November’s list was Oni’s WASTELAND at 2,230. In October the #300 book was UNCLE SCROOGE #380 at 4,230. This indicates that a LOT of higher-selling books didn’t ship in November, as in November Uncle Scrooge #382 ranked at #236 with 4,306 copies sold. There’s a lot of movement down below.