We’re been hearing some rumblings of late that ADSDAQ, a web advertising network, has been dumping webcomics. BookElves had some rumblings back in August:
One of the things that really tripped us up this year is ADSDAQ. We signed on with them early this year, and right off the bat did a terrific month of business. Elf Life earned $500 the first month!
I figured from there we would just keep on growing. Instead, ADSDAQ suddenly realized that their rolls were being filled with–eeeeewwww!!!–webcomics. There were rumors early on that they had to “do” something about us. They were going to dump us, or something, because we were a “problem”.
Arm-in-arm with the rumors of mighty ADSDAQ’s displeasure with us came a suspicious tanking of all of our webcomic site revenue, across the board.
Now they seem to have taken a more proactive stance against webcomics. One of our returning Keenspot cartoonists got this rejection notice from them:
Your site was declined because it is a comic site made up of high images that our system would not be able to contextualize appropriately to serve contextually relevant advertising.
We are currently reevaluating sites to be sure they follow our requirements. If they do not, they will be declined.
Now the purge seems well underway with confirmation that Book of Biff, College Roomies From Hell!!!, and Multiplex were also cut, and there are rumors of cuts across the board. With ad networks a major source of income for web cartoonists, this would seem to be a very bad development.
However, on the plus side, ComicSpace has just announced a new ad network for webcomics and bloggers.
Today, ComicSpace LLC announced that it has launched Webcomics World, www.webcomicsworld.com, an advertising network for webcomics and comics bloggers.
“The idea is simple,” says Joey Manley, CEO of ComicSpace. “There’s only so much money you’re going to make with an automated solution like Google AdSense or AdsDaq. At a certain level of popularity, you need a real salesperson out there making the best pitch to the biggest advertisers for you. We already have a professional advertising sales team. We’re able to take the big meetings, and make the big pitches. And now, any webcomic artist or comics blogger can essentially hire our team, and be included in those meetings and those pitches – and participate in those deals.”
While “contextual words” would seem to be a legitimate concern, one also recalls that comic strips were a most-read feature in print newspapers and were similarly given a cold shoulder by print advertisers.
Let’s call this one developing.