Sales Charts

DC Comics Month-to-Month Sales: June 2010

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by Marc-Oliver Frisch After unleashing a deluge of new titles in May, DC Comics' lineup of major periodicals was fairly restrained in June. There were...

Marvel Month-to-Month Sales: June 2010

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by Paul O'Brien It's a month of relaunches and new titles, as the "Heroic Age" branding continues. June saw the relaunch of NEW AVENGERS,...

Indie Month-to-Month Sales: June 2010

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Buffy may be on a break, but that doesn’t mean that a Joss Whedon book isn’t the top selling “indie” comic this month as Serenity takes the top spot. Further down the list we have lots of Red Sonja comics, a Goon spin-off by Eric Powell, and yet more adaptations of movies and TV shows. Dark Horse had a 3.53% unit share and a 5.30% dollar share, Image had a 3.38% unit share and a 3.88% dollar share, and IDW had a 3.07% unit share and a 3.67% dollar share. I’ve listed every “indie” title in the top 200, every title from Image, Darkhorse, and IDW (ie. “the front of Previews”), and a selection of others. Thanks to icv2.com and Milton Griepp for permission to use these numbers, which are estimates, and can be found here.

Charts of Note #1: Vertigo ongoing series runs

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Funnybook Babylon has an interesting charticle looking at the runs of various Vertigo ongoing series over the years, following some speculation that books were being canceled there because of increased scrutiny from DC's new management. Chris Eckert suggests this is not the case, or at least not the only factor, by showing that the lowest selling titles are always canceled, although nowadays the best selling title is something that would have been canceled a decade ago. Eckert also runs a chart showing relative Amazon rankings for various Vertigo trades, a weak metric but all we have to go on.

DC Month-to-Month Sales: May 2010

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by Marc-Oliver Frisch DC Comics' periodical business had one of its better months in May, thanks to a host of new launches that were received...

Indie Month-to-Month Sales: May 2010

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By Matthew Murray Buffy returned to its usual position of top selling "indie" book this month, but its the last issue before it goes on...

Marvel Month-to-Month Sales: May 2010

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A busy month, as SIEGE wraps up, and the Heroic Age books begin, including the debut issues of both AVENGERS and SECRET AVENGERS. The "World War Hulks" crossover begins, "Second Coming" continues in the X-books, and the new ASTONISHING miniseries ship their first issues. Once again, Marvel had the largest share of the North American direct market, beating DC by 46% to 35% in terms of units, and 41% to 31% in dollars. For the benefit of any new readers, bear in mind the following disclaimers. These are estimates of orders placed by stores in the North American direct market. They don't include sales on newsstands, or to other countries (such as the UK). And most of this material will be repackaged in collected editions or made available online, so there will be further sales in other formats. On the other hand, we don't know whether the retailers managed to sell everything they ordered. With books that have been around a while, the retailers presumably have a fairly good idea of how many copies they can sell; with new launches, there's a bit more guesswork involved.

May DM estimates up — so are periodicals

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ICv2 has posted its sales estimates for May,  and AVENGERS led the pack with a strong number as overall periodical sales went up by...

DC Month-to-Month Sales: April 2010

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April brought a hat trick for recently crowned DC Entertainment executive Geoff Johns, who wrote the three top-selling North American comic books. Thanks to the strong debuts of Brightest Day and The Flash, DC Comics' April numbers remained rock-solid after the conclusion of Blackest Night. The two new titles took the two top spots in the Top 300 chart, while Green Lantern, Batman and Robin and Green Lantern Corps also placed in the Top 10. Compared to Marvel, the publisher was still a distant second in terms of market share, however, and DC's average and total sales have seen better days. At WildStorm, average comic-book sales fell below the 6K mark for the second time in the imprint's history. This wasn't unexpected, given that neither of WildStorm's two top-selling series, Astro City and Ex Machina, came out in April. At Vertigo, meanwhile, average sales appear to be solidifying around 10K again, thanks to a range of books that are selling well for a change. See below for the details, and please consider the small print at the end of the column. Thanks to Milton Griepp and ICv2.com for the permission to use their figures. An overview of ICv2.com's estimates can be found here.

Indie Month-to-Month Sales: April 2010

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The top “indie” book on the charts this month is a $1 issue of The Walking Dead #1. However, none of the other Image $1 books have charted either this month or last, so I’m not sure how accurate this numbers is. Invincible Returns was the best selling non-reprint #1 of the month, and led to a substantial increase for the regular issue of Invincible as well. While Turf #1, also from Image, was the highest launch of the month. Image had a 4.26% unit share, and a 3.96% dollar share, Dark Horse had a 3.82% unit share and a 4.88% dollar share, IDW had a 3.41% unit share and a 3.92% dollar share. Dynamite fell to a 2.38% unit share and a 2.33% dollar share.

Marvel Month-to-Month Sales: April 2010

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Crossover season continues! SIEGE #4 slipped into May, but that didn't stop a bunch of tie-in books from shipping, including the final issues of several Avengers titles before the line gets revamped. HULK and INCREDIBLE HULK didn't ship either, but there's still some WORLD WAR HULK books on this list. And the X-books kick off their major crossover, "Second Coming." April also saw the release of the Iron Man movie, complete with the launch of a second monthly Iron Man title. And we've got the first issues of new DEADPOOL CORPS, S.H.I.E.L.D. and BLACK WIDOW, as well as a bunch of miniseries. As usual, Marvel had the largest share of the direct market, beating DC by 45% to 33% in units, and 39% to 30% in dollars.

Indie Month-to-Month Sales: March 2010

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By Matthew Murray


Dynamite grabs the top indie comic spot this month with the first issue of their adaptation of Kevin Smith’s Green Hornet script. However, issue 2 sees a fairly large drop, and people seem unsure if the market can support the five Green Hornet titles Dynamite plans on launching.

Elsewhere on the chart Green Hornet Year One written by Matt Wagner is the second biggest indie launch of the month, The Guild and Terminator are Dark Horse’s newest launches, and Zenescope shipped a lot of books.

IDW had a 3.61% market share, and 4.02% dollar share, Dark Horse had 3.33% market share and 4.76% dollar share (gotta love those trade paperback sales), Dynamite had 3.08% market share and 3.40% dollar share, and Image had 3.01% market share and 3.22% dollar share.

I’ve listed every indie title in the top 225, every Dark Horse, Image, and IDW title in the top 300, and a selection of other titles.

Thanks to icv2.com and Milton Griepp for permission to use these numbers, which can be found here.

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