Sales Charts

Diamond has released the figures for March and things are looking up -- at least from February, with comics up 17.13 percent and graphic novels up 13.86 percent. But sales in the first quarter were still down from 2010: Comic sales declined by 8.57 percent and GNs declined by 7.24 percent. Marvel led the month ins dollars and units. PR and charts below. BUT, see John Jackson MIller's analysis:

On Thursday, March 17, Diamond hosted their "Dialogue with Diamond" panel as part of the Diamond Retailer Summit. Roger Fletcher, Diamond VP-Sales & Marketing, and Bill Schanes, VP-Purchasing, fielded questions and feedback from retailers. Before taking questions from retailers, some data from 2010 was presented.

Every once in a while, Diamond releases a chart...and every once in a while, The Beat runs it. This is the list of the top-selling reorder and advance reorder products for the week of 3/14/2011-3/20/2011. By itself, it's nothing but a bunch of factoids, but it does give some idea of "sell-through" and what retailers anticipate will sell -- the fact that Daniel Clowes' 11'year-old DAVID BORING tops it is probably because a new book is coming out (MR. WONDERFUL) or perhaps because it had been out of print and became available.

As he posted in the comments yesterday, Russ Maheras has run some numbers showing that despite millions of comics selling in the '50s/'60s and 1000's selling now, the industry as a whole is way more profitable now -- say $600 million as opposed to $236 million. John Jackson Miller hosts the figures and breaks it down:

Sales charts estimates for February were out today and the top seller, GREEN LANTERN, set a record for lowest total ever, writes John Jackson Miller. However, the titles lower on the charts showed STRONGER sales:

DC kicks off the year with a new sales record: Average numbers of the DC Universe line dropped by 21% in January, to 24,321 -- the lowest number in the history of these charts, by about 4,000 units. Traditionally a weak month in the comic-book market, January 2011 was even more of a downer than usual for DC. With only five titles selling above the 50k mark, average comic-book sales of the company at large fell to 21,922, the lowest figure since March 2009, while average Vertigo sales clung to the 10,000-unit mark, as they've done for the last three years. The poor January performance of the DC Universe line comes thanks to three different kinds of erosion. First up, DC failed to get Green Lantern, Batman Incorporated and The Flash out of the door, three of its major titles, while a fourth one, Batman: The Dark Knight, was still late from December. Second, DC is looking at a whole range of failing titles: Out of the 43 ongoing monthly DC Universe series currently on sale, eight have been marked for cancellation and won't be around come June 2011. That's almost 20% of the imprint's regular output. And there are eight more -- Doc Savage, The Spirit, T.H.U.N.D.E.R. Agents, Jonah Hex, Booster Gold, Power Girl, Zatanna and Gotham City Sirens -- that look less than healthy and sell fewer copies than some of the ones that have already been axed. At the tail end of the spectrum, finally, six former WildStorm titles were absorbed into the DC Universe line in January, where they end up being the six lowest-selling books and dragging down the average. (If WildStorm were still around, this would be another new low for them: The six books, one of which missed the charts altogether, have average sales of less than 4,000 units.) So, for better or ill, 2011 is set to be a year of transition for DC, with some heavy lifting in the company's periodical line. See below for the details, and please consider the small print at the end of the column. Thanks to Milton Griepp and ICv2.com for the permission to use their figures. An overview of ICv2.com's estimates can be found here.

January wasn’t all bad news in the comics industry as Image had a strong month. Spawn #200 sold a crazy amount of issues thanks to its many variant copies, while The Walking Dead continues to rise and the new weekly reprints did fairly well. The biggest launches were a Darth Vader miniseries from Dark Horse, and IDW’s zombie crossover series Infestation.

by Paul O'Brien

Let's be blunt: January was a pretty terrible month for the direct market. Compared with January 2010, comic book sales were down by 23% in units and 22% in dollars. The picture for graphic novels wasn't much better. In part, it's because of a lack of really big titles; but to be honest, there seems to have been a lack of titles across the board. The number 300 title in January was LADY MECHANIKA #1, with estimated orders of only 1,291. That's extraordinarily low. In December, it took more than three times that many sales to make the chart.

As usual, Marvel had the largest share of the direct market, and the margin was bigger than normal - they led DC by 39% to 26% in dollars, and 42% to 32% in units.

The big release this month, of course, is FANTASTIC FOUR #587, with the death of the Human Torch. There's also INVINCIBLE IRON MAN #500, the AGE OF X ALPHA one-shot and a handful of new minis. But it's a quiet month.

As always, thanks to ICV2.com for permission to use these figures.

It’s one of The Beat’s favorite times of year: Brian Hibbs’ annual BookScan analyses! Not only has he broken down reported sell-through for the graphic novel category, he’s made the raw data available for us all to have fun with. In past years Hibbs used this data to talk about the importance/supremacy of the direct sales market for comics material, and I had cause to disgaree with some of his conclusions. This time, all he does is analyze the numbers, because they kind of speak for themselves. And he's done an amazing job. I urge you all just to go to the link and read the whole damn long thing. But for those who have pressing matters, here’s my own edited take on a few conclusions: (And a lot are similar to what I said last year! And also to what I said about the Diamond year-end figures.) But it bears repeating:

by Marc-Oliver Frisch

On the surface, December 2010 was a great month for DC Comics. The company had a bigger share of the market than its main competitor Marvel, if only in terms of dollar value, and took all of the Top 5 spots on the chart, as well as a total 8 out of the Top 10. That doesn't happen a lot.

Upon closer inspection, though, a less rosy picture emerges: DC's average comic-book sales in the direct market were slightly down from November, average dollar and unit sales were only slightly up. So, despite big releases like the debut of writer/artist David Finch's Batman: The Dark Knight and, over in the "Graphic Novel" section, J. Michael Straczynski's Superman: Earth One book, it turns out December was more or less business as usual, from a commercial vantage point.

Meanwhile, DC's WildStorm imprint, which the company bought from Jim Lee in 1998 and then proceeded to slowly but determinedly squeeze the life out of, ceased publication in December. Average WildStorm sales sagged below the 5K mark, to the lowest number in history.

ICv2 is up with the actual numbers for January and they aren't so hot, as we previously guessed; however, the slow January sales have a number of mitigating factors: * January always sucks * A lot of top books did not ship from DC * The number of products shipped in general was down from December.

It's not a great month for Marvel. In fact, it's one of those rare months when DC had the largest share of the direct market, beating Marvel by 33% to 32% in dollar terms (though if you prefer the unit share, Marvel lead by 39% to 37%). In part, it's because DC's new Batman titles are doing very well - but as we'll see, it's also the case that Marvel just don't have any really big titles out this month. There are a couple of new ongoing series this month - WOLVERINE: THE BEST THERE IS and HEROES FOR HIRE. Following the Shadowland crossover, DAREDEVIL reinvents itself as BLACK PANTHER. And there's just one new miniseries - ULTIMATE COMICS DOOM. And that's it, so far as new books.