Sales Charts

Buffy returns in the top spot, although with sales far down on the beginning of the last Season, with Angel in third place. Sandwiched in between is Game of Thrones' debut issue, while TMNT drops to fourth place after being last month's best-selling indie. Further down the charts IDW's other new licensed ongoing titles seem to be benefiting from the increased awareness the new DC books seem to be bringing, while many of Dynamite's licenses seem to be tanking, the aforementioned Game of Thrones apart. There were 127 indie books in the chart this month, well up on last month's 103. The 103 book this month sold almost exactly what the 103 book last month sold, so this was certainly due to less Marvel and DC books released this month rather than stronger Indie sales. In fact those 103 books sold almost 35,000 less copies than last month, although top 300 indie sales are 1,053,116, almost 55,000 up on August. The bottom book sold 3,341 compared to last month's 4,514. As usual, UK and European sales from Diamond UK are not reported in this chart. This month Dark Horse were the number three publisher, with 4.76% dollar share and a 3.51 market share, followed by IDW with 4.13% dollar share and 3.10% market share, Image with a 4.08% dollar share and a 3.29% market share, Dynamite with a 3.07% dollar share and a 3.02% market share, and Boom with 1.39% dollar and 0.94% market share. That's the same order as last month, although all but Dynamite have reduced figures.

September was business as usual for DC Comics' periodical sales, as... oh, wait. The "New 52" project, a relaunch of its complete superhero line via 52 #1 issues, made September 2011 a record-breaking month for DC Comics -- and a joyously eventful one for the people watching their sales. It's not often that publishers attempt something on this scale, unfortunately, so it's nice not to come up with 52 different ways of expressing that sales have mostly been going down, for a change. It's a little bit like that myth about Eskimos and the words they have for snow. Anyway: The average DC comic book sold an estimated 57,224 units in September, the average DC Universe comic book a whopping 67,411 units. That's more than double what it was in August for both, as well as more than in any previous month since sole distributor Diamond started releasing information on actual sales to specialty retailers in March 2003. The month that comes closest is May 2006, when DC's line-wide "One Year Later" initiative kicked off, with 44,554 (DC total) and 59,505 (DC Universe) units, respectively. And, while we're breaking records: May 2006 was also the only previous time when the total dollar value of DC's periodical comic books exceeded 10 million, with an estimated $10,157,965. In September 2011, the amount was $10.9 million for DC total and $10.5 million for the DC Universe line, which never broke the 10-million mark on its own before. (Average cover prices were about the same, by the way: $3.05 for DC total and $3.04 for DC Universe in 2006, and vice versa in 2011.)

By Paul O'Brien -- It's the column you've been waiting for! The September sales - for Marvel! Hello? Hello? Is this thing on? Okay, so September was DC's month. And understandably, most publishers got out of the way, rather than trying to launch any new titles against the New 52 onslaught. Marvel had the second month of the Ultimate relaunch, and there are a couple of new Icon books in the form of BRILLIANT and the returning CASANOVA, but that's really about it where new launches are concerned. Of course, there's also the continuing crossovers of "Fear Itself", "Spider-Island" and "Schism", and Marvel's standard practice these days would be to launch the new books after those events, not during. For the first time in quite a while, DC had the biggest share of the market, leading Marvel by 43% to 38% in units, and a razor-thin 36% to 35% in dollars. (Incidentally, those market share figures apparently don't apply the retainability discount which Diamond factored into the sales of individual issues.) If that seems closer than you expected, bear in mind that with 52 superhero comics, DC were actually cutting their line back. Marvel solicited almost 80 Marvel Universe superhero books for the same month - though that may not last, given that lower selling titles are now apparently being culled.

The month's startling sales chars are analyzed at ICv2 with a look at the overall growth for the year. With so many relists on the charts, a number of books from other publishers were squeezed off. However the #300 book -- Robert E Howards Savage Sword #3 -- sold 5,167, according to the ICv2 metric. Last month, the #300 book -- Stan Lee Starborn #10 -- charts with 3,341 copies sold. So that's exactly how much the rising tide lifted that boat.

John Jackson Miller has posted his estimates for October 2011 sales ( ICv2's will be out tomorrow) and it was a month of records:

Looks like that risky relaunch really paid off, as DC had 51% of the comics unit share in October, according to just released Diamond figures. That was a whopping 21 points over Marvel. DC led 42% to 30% in dollars. Justice League #2 topped the comics chart, joined by Green Lantern, Batman, Detective Action, Superman and the Flash in the top 10. Marvel's top seller was Incredible Hulk #1.

As you may have heard, DC had this relaunch thing going on in September, ending several months of deck-clearing and water-treading in the company's superhero line. The kick-off came in the last week of August, with the release of Geoff Johns and Jim Lee's Justice League #1, which -- to nobody's surprise -- leads the August charts by quite a margin. To gauge what this means in the broader context of the comic-book direct market, though, we'll have to go back a few years.

ICv2 has its September estimate up but nothing is normal as returnable books were penalized 10%. DC's cheaper cover price meant that their dollar share was up only a bit over Marvel, but units sold convincingly better. However the big underreported story for September is the dip in GN sales. Is it just the SCOTT PILGRIM effect?

by Paul O'Brien Welcome to the calm before the storm. Or, in Marvel's case, the calm before more calm. September will all be about the DC Universe relaunch, and it's going to be a little while before the news cycle comes back round to anything Marvel have to announce. In the meantime, this month we have more "Fear Itself", more "Spider-Island", and the relaunch of the Ultimate imprint with ULTIMATE COMICS HAWKEYE and (ahem) ULTIMATE COMICS ULTIMATES. Once again, Marvel had the largest share of the North American direct market, leading DC by 42% to 35% in unit share and 37% to 31% in DC. Needless to say, it'll be a huge surprise if that holds up next month. Thanks as always to ICV2.com for permission to use these figures.

3.  FEAR ITSELF
04/11  #1 of 7 - 135,746
05/11  #2 of 7 - 105,359  (-22.4%)
06/11  #3 of 7 -  99,501  ( -5.6%)
07/11  #4 of 7 -  93,435  ( -6.1%)
08/11  #5 of 7 -  90,914  ( -2.7%)

Levelling out quite comfortably as the series goes on. I'll come to the performance of the tie-in issues later.

Here's a number for you: Out of 65 DC Universe comic books published in July, 32 were by the writer/artist creative teams listed in the solicitations -- less than half of the bunch. Most of the others were either completely drawn by guest artists or had help from one or more of them. And for a couple, even the story credit changed. Not counting the six DC Retroactive books, the video-game adaptations and the New Wave titles, none of which are involved in the day-to-day of the DC Universe, the strike rate is 22 out of 55. So, presuming that's not a coincidence, it looks like the big DC relaunch was about 40% well-planned, at this juncture.

Quite the busy month, July. FEAR ITSELF is still rumbling onwards, but it's now joined by two other events - the "Spider-Island" crossover, and X-MEN: SCHISM. And there are relaunches of DAREDEVIL, GHOST RIDER and CAPTAIN AMERICA (which spawns a spin-off into the bargain). Oh, and now that the FEAR ITSELF crossover arcs are firmly underway, this seems a good month to ask: is it really having much of an impact on sales of the tie-in books? As per usual, Marvel had the largest share of the North American direct market, leading DC by 44% to 35% in unit share, and 39% to 31% in dollars. Thanks as always to ICV2.com for permission to use these figures.

by Marc-Oliver Frisch The countdown to DC's big relaunch continued in June with a whole lot of Flashpoint tie-in books -- few of which seem to have stood out in any way to retailers, if the sales figures are any indication. Given that the upcoming relaunch titles are drawing on the same pool of creators, characters and concepts, that's not ideal for DC. If it's asking too much of readers and retailers to pick and choose among 16 titles of a certain mold, putting out 52 of them at once seems ill-advised. Over at the publisher's Vertigo imprint, meanwhile, almost half the current ongoing series are about to end within the next year. There's still plenty of time for Vertigo to announce replacements, certainly. But in combination with the recent WildStorm shutdown and the re-absorption of a number of key Vertigo properties into the DC Universe line, there seems to be a lot less patience than there used to be at DC for material that's not expected to immediately do well in the direct market.