Retailing & Marketing

With the announcement of Gal Gadot as Wonder Woman by Warner Bros., I wondered just how popular is Wonder Woman around the world and...

WOW. This is truly groundbreaking information. Mirthful culture Magazine The Devastator recently ran a poll asking exhibitors at various comics shows—from San Diego to SPX—how much money they made, where they exhibited and many other things. The results have been put into a fascinating infographic which we've only excerpted below. Go to the link to see ALL the info, including which shows made the most money, which are in decline and so on.

After several years paired with the C2E2 show in Chicago, Damond is going to Vegas, baby, for its 2014 REtailers Summit. The event will...

A few weeks ago, retailer and CBR columnist Brian Hibbs commented on the Fantagraphics Kickstarter campaign, but along the way gave a few sharp-toed...

Marvel is really getting behind this all new Marvel NOW! business—you can download the preview issue free from the Marvel Comics app and the...

In an interview at CBR, star scripter Jonathan Hickman and executive editor Tom Brevoort argued a bit over whether Avengers #24.NOW was really a...

At the beginning of each month I take a survey of all of the self-identifying comic fans on Facebook, looking at the changes from...

Once again, my nephew and I set out on Black Friday, in a quest to visit as many comics shops and related geeky retailers...

Today is Black Friday, when America celebrates their foundations through the buying of heavily discounted goods. The Beat, being a comics blog, strongly endorses...

For all of these posts I've tried to instill the idea that there isn't a simple comic fan. While it might mostly be men,...

The other day I was prepping for a talk on marketing at an NYU publishing class, and reached out to the Twitosphere to ask what were "the notable comics marketing success stories over the last year" and the Twitosphere responded with a bunch of smart and savvy suggestions:

Much has been made over this past week over Marvel's announcement about a new Ms. Marvel. The usual nutwings took to the internet to...