The Larger Marketing Trouble that Marvel’s “Diversity” Woes Revealed
The Beat's marketing reporter Taimur Dar looks at even more issues in last week's furore: you ask the wrong questions in marketing, you end up with the wrong answers.
Marvel ramps up Insider program for Secret Empire
Speaker of Marvel, they are boosting the goodies you get if you join their Marvel Insider program, which although they've been calling it new, debuted...
Must read: G. Willow Wilson on where comics are now
So yeah, watching comics twitter react to Marvel's marketing thoughts over the last few days was like being on a hill and watching a tsunami arrive,...
Marvel: retailers and readers “turning their nose up” at their more diverse titles –...
At last week's Marvel retailer retreat, the publisher and the merchants hashed things out.
Marvel’s learnings continue today with big retailer summit
As we've noted in our recent sales charts, things have taken a dark turn at Marvel sales-wise in the last six months or so...
The Inhumans: Marvels Biggest Branding Problem
Marvel has been trying to make the Inhumans the next big thing for years. but it's been an uphill battle and here are some of the reasons why.
Tilting at Windmills #258: The dirty secret about variants no one talks about
Variant covers are an accepted practice in comics publishing and collecting, but is Diamond enforcing its own rules on minimum orders? Retailer Brian Hibbs looks at the plusses and minuses of the world of variants.
A new comics distributor rises in Seattle, Emerald Comics Distro
It's Tony Shenton, not Diamond, who's getting some competition from this one woman start up.
The Retailer’s View // Should Printed Single Issues Go Away?
Our story begins a few years ago, when I was still managing another comic shop in the city. A man walked into the store,...
Marvel Reveals More Details of Their Tech for Retailers Project
We asked Marvel a few questions about their plans to use GeoTargeted digital advertising to drive customer into comic shops and here's what we...
Valiant Cranks Up Giveaways and Retailer Contests for X-0 Manowar’s Return
X-O Manowar was the flagship title for Valiant's launch and as they're bringing it back, they're bringing a fairly deep promotional package with it....
Gigantic Hasbro Decepticon Transformer Revealed and more on The Beat’s (Sort of) Weekly Funko...
After this weekend’s 2017 Toy Fair, ours and many other website have been a flutter with toy news. With such heavy internet traffic, there...
