Kicking off a new charity campaign, Archie Comics and Random House have teamed with Toys For Tots, and given away free comics to children this Christmas. Coming as part of the Toys for Tots Literacy Program, this is a part of ‘Archie’s Give-A-Book Campaign’.
Toys For Tots is a not-for-profit charity which takes new unwrapped toys and distributes them to less fortunate children in local communities, and has been running since 1995, and runs through the U.S. Marine Corps. As part of their efforts supporting the charity, Archie have given away a million dollars worth of comics to the charity, and will also be featuring the organisation in an upcoming story for Archie Double Digest #246.
In that story, the characters will pitch in as volunteers for Toys for Tots, in a story called ‘Holiday Heroes’.
Archie CEO Jon Goldwater says:
We couldn’t think of a worthier or better charity to donate our books to than Toys For Tots. We are extremely proud to encourage children to discover reading who may not have the opportunity and hopefully enrich their lives through our characters.
To find out more about Toys for Tots, and how you can get involved, please follow through the link here.