A little while ago we received an email from someone at Zenescope wondering why we don’t run more of their PR. In fact we had just received this gem the day before announcing the Zenescope Girl of the Month contest.
… calling all aspiring models, amateur models and fans who are interested in becoming Zenescope Girl of the Month for 2010. The GRAND PRIZE winner receives a trip for 2 to San Diego, CA for Comic Con International in 2011 for 3 days and 2 nights. Comic Con is the biggest Pop Culture event in the world, where Hollywood invades San Diego for an explosive weekend of the hottest parties and celebrity run-ins!
The winner will also appear for a signing at the Zenescope booth during the convention.
Not only that, each monthly winner will appear in print in over 20,000 total issues of Zenescope’s popular monthly series and will also be featured online at www.zenescope.com. She will also receive a $100 gift certificate to the Blue Gryphon Comics online store and automatically be entered into the 2010 Girl of the Year voting for her chance win a trip to San Diego and be named Zenescope Girl of 2010! Visit www.zenescope.com for more details!
Rich and Johanna already got in on this. Johanna’s post was entitled, as is her fashion,
PR: What Not to Do: Exploiting Models
In other words, instead of paying modeling fees, they get free pictures in return for calling it a contest prize. The yearly “Grand Prize” winner gets a free trip to the San Diego Con (for three days and two nights, which is also cheaping out since the show runs five days). While there, they’ll get to “appear for a signing” at the Zenescope booth. Airfare and motel must be cheaper than hiring a professional booth babe. Based on this image from last year, one key factor appears to be the willingness to flash your cleavage for the online “voters” who will be helping with this decision.
So, to answer my correspondent’s question, perhaps the reason we don’t run more of your PR is because, well, it’s icky.
UPDATE: Okay given the brouhaha in the comments we went to check out Zenescope’s web page and found so much really great art and photos that we had to share!
What can we say…onwards and upwards with the arts!